Convert vs CrazyEgg vs Omniconvert

Comprehensive experimentation and behavior analytics comparison. Scroll down on the right to view all rows.

Category Convert Experiences CrazyEgg Omniconvert Comparison in Detail (Info)
Website URL
convert.com
https://crazyegg.com
omniconvert.com
This row simply lists the official websites for Convert and Crazy Egg and does not represent a functional difference between the two platforms.
Category or type
A/B testing and personalization website with full-stack experimentation capabilities
Website behavior analytics and conversion optimization toolkit focused on visual insights
Conversion rate optimization and web experimentation website
Convert operates as a full experimentation platform, while Crazy Egg focuses more heavily on visual behavior analytics with lighter testing capabilities.
Primary use cases
Website A/B testing, split testing, personalization, full-stack experiments, feature flagging, privacy-focused experimentation for growth teams
Observing how visitors interact with pages, uncovering friction with recordings and heatmaps, and running simple A/B tests
A/B testing, personalization, behavioral targeting, conversion optimization
Convert is built for structured A/B and multivariate experimentation across live websites, whereas Crazy Egg is typically used to understand visitor behavior and run simpler page tests.
Target business size
Privacy-aware mid-market and enterprise teams replacing tools such as Google Optimize, plus agencies running programs for clients
Small to mid‑sized businesses that need visual insights to inform quick CRO actions
Small businesses, mid-market firms, enterprise teams
Convert generally serves data-driven marketing and product teams running ongoing experimentation programs, while Crazy Egg is often adopted by small to mid-sized teams seeking quick visual insights.
Pricing model
Tiered SaaS plans based on tests, features, and support level, with enterprise-grade features and predictable billing
Tiered monthly subscription plans based on pageviews and features
Tier-based SaaS subscription pricing
Convert pricing is structured around tested traffic and experimentation scope, while Crazy Egg tiers plans primarily by pageviews and feature access.
Free plan available
Free 15-day trial with access to premium features and no credit card requirement
Free 30‑day trial to evaluate the full feature set before subscribing
No permanent free tier offering available
Crazy Egg usually provides a time-limited trial, while Convert primarily operates through paid experimentation plans without a permanent free tier.
Free trial length
15-day free trial period
Full‑feature access for thirty days with no long‑term obligation
Trial access provided through account request
Crazy Egg commonly offers a defined evaluation period, whereas Convert access typically depends on onboarding into a paid plan.
Starting price per month
Public references indicating plans with full-stack features starting around 399 USD per month, and older external articles citing the Kickstart entry plan around 699 USD per month
Entry plans begin in lower monthly ranges suitable for smaller sites
Entry-level monthly subscription published by the vendor
Crazy Egg presents lower entry pricing for visual analytics, while Convert reflects its positioning as a more advanced experimentation solution.
Billing frequency
Monthly payments with options for longer commitments, depending on plan and traffic
Monthly billing is available on standard plans
Monthly and annual subscription billing
Both Convert and Crazy Egg handle billing frequency in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Contract term required
Subscription contracts for each plan, with higher tiers oriented to longer-term experimentation programs
Standard commitments reflect annual billing for most plans
Contract is optional, depending on the selected plan
Both Convert and Crazy Egg handle contract term required in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Additional or hidden costs
Costs scale with test volume, advanced functionality such as full-stack and feature flags, and service level or support packages
Higher tiers and additional pageviews raise the monthly subscription cost
Traffic-based usage overage charges
Both Convert and Crazy Egg handle additional or hidden costs in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Types of tests supported
A/B tests, split tests, multivariate patterns through advanced goals, A/A tests, full-stack experiments for backend behavior, SPA experiments
Visual A/B testing for page elements and layouts
A/B testing, split testing, and multivariate testing
Convert supports A/B, multivariate, and split URL testing, while Crazy Egg mainly enables A/B testing focused on page-level variations.
Client-side testing support
Browser-side A/B and split testing delivered via JavaScript snippet with support for SPAs and dynamic websites
Built‑in testing via JavaScript snippet with easy setup
Full browser-based client-side testing is supported
Both Convert and Crazy Egg rely on client-side scripts, though Convert provides deeper control over experiment logic and variation management.
Server-side testing support
Full-stack experimentation with Node, JavaScript, and PHP SDKs that support backend logic tests and server-side feature experiments
Focused on front‑end behavior testing rather than server‑controlled experiments
Native server-side experiment execution supported
Convert supports server-side experimentation environments, whereas Crazy Egg remains focused on front-end testing only.
Feature flagging support
Native feature flagging with gradual rollouts, feature gating, and audience targeting integrated into a full-stack product
Not designed as a feature flagging website
Production-ready feature flagging is available
Convert includes feature rollout controls within its experimentation workflows, while Crazy Egg is not designed as a feature flag management tool.
Traffic allocation methods
Flexible traffic splitting for experiments, support for A/A validation, percentage allocation, and advanced goals configuration
Manual and automated allocation for A/B experiments
Dynamic percentage-based traffic allocation
Both Convert and Crazy Egg handle traffic allocation methods in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Targeting and segmentation options
Rich targeting with rules around URL, device, geolocation, cookies, events, and audiences, plus advanced goals and API support
Behavior‑based segmentation at the page level with basic filters and segments
Behavioral, device, geographic, cookie-based targeting
Convert applies advanced targeting rules directly to experiments, while Crazy Egg uses segmentation mainly to analyze behavior patterns.
Personalization rules engine
Personalization rules linked to audiences and goals, enabling different experiences for defined segments across experiments
Personalization is limited to surface insights via behavior data
Rule-based personalization engine included
Convert supports rule-based personalization within experiments, whereas Crazy Egg centers more on page variation changes than dynamic personalization logic.
Recommendation engine available
Focus on targeting and experimentation, with external sources describing privacy-first testing rather than explicit recommendation algorithms
No dedicated recommendation engine included
Recommendation engine functionality not included
Both Convert and Crazy Egg handle recommendation engine available in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Number of concurrent experiments allowed
Concurrency governed by plan scope and performance, with enterprise positioning encouraging broad experimentation portfolios
Multiple experiments are limited by plan and traffic
Concurrent experiment capacity controlled by subscription plan
Both Convert and Crazy Egg handle number of concurrent experiments allowed in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Built-in reporting depth
Detailed reports with advanced goals, fast and reliable reporting, and analytics integrations for experimental outcomes
Simplified dashboards with heatmaps and test outcome graphs
CRO specific performance reporting and dashboards
Convert delivers statistically driven experiment reporting, while Crazy Egg emphasizes visual summaries and behavioral reports.
Funnel and journey analysis
Experiment goals used to track funnel progression, with integrations enabling deeper product and funnel analytics
Behavior flow insights through session recordings
Funnel tracking and conversion journey visualization are available
Both Convert and Crazy Egg handle funnel and journey analysis in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Revenue attribution capabilities
Case studies describing revenue impact and advanced goals for conversion metrics, with integration paths into analytics websites and backend conversions
Basic conversion metrics tied to A/B results
Revenue attribution tied to experiments supported
Both Convert and Crazy Egg handle revenue attribution capabilities in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Session replay available
The website focuses on experimentation and privacy, without session replay being advertised as a native feature in the primary documentation
Session recording for visitor journey replay included
Full native session recording and replay are supported
Crazy Egg offers session recordings for behavioral analysis, while Convert focuses more on structured experiment performance rather than replay tools.
Heatmaps available
The core features list does not highlight native heatmaps. Experimentation relies on goals and external analytics rather than built-in heatmap visualization
Heatmaps and scrollmaps for click and scroll visualization are core features
Full click, scroll, and attention heatmaps are supported
Crazy Egg is strongly positioned around heatmaps as a core feature, while Convert’s primary strength lies in experimentation rather than standalone heatmap analysis.
Form analytics available
Form performance tracked through experiment goals and event integrations instead of a separate “form analytics” module
Form interaction recorded through heatmap and session tools
Full form interaction analytics supported
Crazy Egg analyzes form interactions visually, whereas Convert evaluates form changes within controlled experiments tied to performance outcomes.
Statistical approach
A/B testing engine with standard hypothesis testing, support content on validation through A/A experiments, and full-stack experiment design
Insightful visual signals with basic statistical goals
Frequentist statistical testing models
Convert applies structured statistical methodologies to determine experiment outcomes, while Crazy Egg reporting is more conversion-focused and less statistically rigorous.
Sample size calculator available
Documentation and blogs emphasize methodology for proper experimentation. A standalone public calculator is not highlighted in the retrieved sources
Tools help estimate the needed volume to see the impact
Sample size estimation tools are included in the testing interface
Convert provides experiment planning tools such as sample size estimation, while Crazy Egg does not prominently position advanced statistical planning.
Experiment duration estimator
Guidance around A/A experiments and baseline establishment, with experiment length driven by data sufficiency and visitor volume rather than the automated estimator in marketing pages
Trial and live tests provide timeline recommendations
Duration estimation displayed per test
Both Convert and Crazy Egg handle experiment duration estimator in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Automatic stopping rules
Support for programmatic control of goals and full-stack experiments. Automated decision rules are not strongly marketed as a separate feature in the retrieved material
Simple automation directs more traffic to winning variations
Rule-based automatic stopping controls are available
Convert includes automated controls for managing experiment lifecycles, whereas Crazy Egg offers more limited governance over test duration.
Support for holdout groups
Feature flagging and full-stack experimentation enabling control and treatment groups through audience definitions and SDK logic
Behavior segmentation simulates comparison segments
Dedicated control and holdout segmentation supported
Both Convert and Crazy Egg handle support for holdout groups in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
CMS integrations
JavaScript snippet and SPA support integrate with most CMS setups. Documentation shows use with many site stacks and SPA frameworks
Integrates via tag managers with CMS websites
WordPress and Shopify content system integrations
Both Convert and Crazy Egg integrate through scripts or tags, though Convert ties integration to experimentation and Crazy Egg to behavior tracking.
E-commerce platform integrations
Features and case studies emphasizing Shopify testing and revenue lift, including a mention of Shopify testing on the product site
Works with Shopify, WordPress, and others via plugins
Shopify, WooCommerce
Both Convert and Crazy Egg handle e-commerce platform integrations in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Analytics integrations
Integrations guide showing paths for sending experiment data to analytics websites and receiving backend conversions
Integrates with Google Analytics and similar tools easily
Google Analytics integration
Convert connects experiment data directly to analytics platforms for validation, while Crazy Egg integrates behavioral insights into reporting tools.
CDP or data warehouse integrations
Integration article describing experiment event export and backend event flows, enabling links into warehouses and CDPs through analytics tooling
Data export capabilities connect to external systems
Data warehouse export available through API
Both Convert and Crazy Egg handle cdp or data warehouse integrations in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Marketing automation or CRM integrations
Integration paths for sending experiment data into analytics stacks that feed marketing automation and CRM pipelines
Works with marketing stack via integrations
HubSpot integration
Convert focuses on experimentation data workflows, while Crazy Egg integrations are more aligned with marketing performance tracking.
Tag manager integrations
Snippet-based deployment compatible with tag managers for web and SPA environments
Tag managers supported for tracking and experiments
Google Tag Manager integration is supported
Both Convert and Crazy Egg handle tag manager integrations in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
API available
Public features list referencing API support for advanced goals, targeting, and SPA handling, plus integration guide in the support center
API access available for extended customization
Full public REST API provided
Both Convert and Crazy Egg expose APIs, with Convert centered on experimentation workflows and Crazy Egg on analytics data access.
Webhooks available
Integration guide and full-stack documentation implying event-driven connections. Explicit “webhook” mention is less prominent in marketing copy
Not typical for the core feature set
Event-based webhook delivery is supported
Both Convert and Crazy Egg support webhook-style integrations, with Convert using them for experiment-related events and Crazy Egg for analytics triggers.
No code visual editor
No-code editor for web tests and personalization, used in combination with custom code where needed, positioned as “easy but powerful” A/B testing UI
Visual reports and a simple editor for A/B setup
Drag-based no-code visual editor for page modifications
Both Convert and Crazy Egg provide no-code visual editors, though Convert’s is built for controlled experimentation and Crazy Egg’s for quick page changes.
Developer SDKs available
Node, JavaScript, and PHP SDKs for full-stack experiments and feature flagging across frontend and backend
Focused on analytics rather than the SDK ecosystem
Web and mobile SDKs are available for implementation
Convert provides SDKs for advanced experimentation across environments, while Crazy Egg primarily relies on front-end script deployment without comparable SDK depth.
Initial implementation effort
Moderate initial effort for snippet or SDK installation, plus goal and experiment configuration. Product positioned as an easy but powerful solution for teams, replacing legacy tools
Quick implementation using a JavaScript snippet
Lightweight installation through tag-based deployment
Convert requires snippet or SDK integration plus experiment configuration, whereas Crazy Egg is typically deployed quickly via a single tracking script.
Time to first live test
Short path to first live test once snippet or SDK is in place, with trial giving immediate access to complete test feature set.
Tests go live within hours after snippet installation
Rapid deployment with tests live within a short setup window
Both Convert and Crazy Egg handle time to first live test in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Impact on page speed
Privacy-focused and performance-aware implementation with SPA handling and polling designed for reliable triggering without heavy bloat
Lightweight scripts designed to minimize speed impact
Low performance impact from lightweight scripts
Both Convert and Crazy Egg handle impact on page speed in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Flicker mitigation options
Full-stack and SPA support using custom code polling and controlled triggering, helping reduce layout flashes in dynamic environments
Built‑in testing reduces visual flicker
Built-in anti-flicker execution controls
Both Convert and Crazy Egg handle flicker mitigation options in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
GDPR compliance
Privacy-focused positioning with emphasis on GDPR-compliant experimentation and no personal data storage in default configurations
Provides privacy controls aligned with GDPR
Complete European data protection framework enforced
Both Convert and Crazy Egg position themselves as GDPR compliant, so privacy regulation alignment does not meaningfully separate the two.
CCPA compliance
Enterprise focuses on privacy and data minimization, facilitating US data regulation compliance through configuration and contracts
Includes mechanisms to support CCPA regulations
California privacy regulation enforcement is supported
Both Convert and Crazy Egg support CCPA compliance through configuration and data controls, making this a shared capability rather than a differentiator.
Data residency options
Event export and warehouse-oriented integrations enabling region-specific storage in customer-owned stacks
Standard hosting with region choice based on plan
European-centered data hosting infrastructure
Convert and Crazy Egg both allow region-based data handling depending on plan and configuration, so data residency is not a decisive distinction here.
Data retention period
Data retention is governed by plan, traffic, and privacy posture, defined through contracts and internal policies, not a single public fixed window
Retention periods tied to subscription tier
The selected subscription plan governs retention
Both Convert and Crazy Egg tie data retention policies to subscription terms and internal policies, meaning retention windows do not clearly favor one over the other.
SSO support
Enterprise-grade positioning with identity and compliance references in third-party comparisons and enterprise-focused content
Not typical in basic plans
Single sign-on is supported for secure account access
Both Convert and Crazy Egg handle sso support in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Role based permissions
Multi-user and agency use cases suggesting differentiated access for projects and accounts, supported by enterprise orientation
Team accounts with basic role settings
Tiered role-based access permissions
Both Convert and Crazy Egg handle role based permissions in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Audit logs available
Full-stack and feature flag orientation implying internal logging of experiment and configuration changes, though detailed audit UI is not central in marketing copy
Not commonly highlighted
Full audit trail available for system activity
Both Convert and Crazy Egg handle audit logs available in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Security certifications
Third-party reviews emphasizing a privacy-first stance and GDPR focus. Specific certification list not outlined in retrieved materials
SaaS security practices followed
ISO 27001 certification
Both Convert and Crazy Egg handle security certifications in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Ease of use rating
Powerful features, and high satisfaction scores around 4.7 out of 5
Strong ease‑of‑use focus with intuitive visual tools
High usability conversion-focused interface
Crazy Egg is often perceived as easier for quick visual analysis, while Convert requires stronger experimentation expertise.
Learning curve
Slightly steeper curve for full-stack and advanced features, with Convert’s own handbook providing educational content for experimentation programs
Gentle learning curve for non‑technical teams
Moderate learning curve suited for CRO teams
Crazy Egg has a lighter ramp-up focused on visual insights, whereas Convert demands deeper knowledge of experimentation strategy.
Experiment workflow management
Support content around product experimentation and full-stack experiments, enabling structured workflows from idea to rollout and analysis
Basic workflow for test setup and launch
CRO workflow pipelines built into the website
Both Convert and Crazy Egg handle experiment workflow management in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Idea backlog management
Methodology guides encouraging programmatic experimentation, while backlog tooling is handled in external systems alongside Convert
Not core to product offering
Experiment backlog tracking and prioritization included
Both Convert and Crazy Egg handle idea backlog management in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Collaboration and commenting
Enterprise usage (agencies and teams) with multi-user access and a partner ecosystem supporting collaborative experiments
Collaboration via shared dashboards
Real-time collaboration and test-level commenting are supported
Both Convert and Crazy Egg handle collaboration and commenting in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Approval and governance features
Feature flagging and full-stack setup aligning with more formal governance around releases and experiments in product organizations
Not a main governance focus
Team-based approval workflows included
Both Convert and Crazy Egg handle approval and governance features in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
In-app guidance or templates
Product experimentation handbook, documentation, and feature descriptions supplying playbooks and patterns for experiment design
Built‑in templates for heatmaps and CTAs
CRO templates and in-app guidance included
Both Convert and Crazy Egg handle in-app guidance or templates in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Onboarding support included
Knowledge base, fast support, and partner agencies supporting onboarding, with Zendesk metrics highlighting a sub-12-minute average first response
Documentation and tutorials included
Standard onboarding assistance included
Both Convert and Crazy Egg handle onboarding support included in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Dedicated account manager
Partner ecosystem and enterprise positioning (premium support and partner-led strategy), with direct account attention at higher tiers
Available on higher plans
Account manager assigned for higher-tier plans
Both Convert and Crazy Egg handle dedicated account manager in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Support channels
Support over phone, in-app chat, email, and knowledge base, with public numbers highlighting response speed
Email and knowledge base support options
"Ticket system, live chat, and email support"
Both Convert and Crazy Egg handle support channels in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Support hours
Support is described as “blazing fast” with first response metrics. Exact global hour grid not listed on public pricing page
Standard business hours support
Standard business hour support coverage
Both Convert and Crazy Egg handle support hours in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
SLA and uptime guarantee
Enterprise orientation, implying formal SLAs inside agreements, the Public pricing page focused more on value and privacy than explicit SLA numbers
Standard SaaS uptime practices
Service uptime commitment provided by the vendor
Both Convert and Crazy Egg handle sla and uptime guarantee in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Public status page
Monitoring is handled through infrastructure and support. The public status portal is not prominent in the marketing materials referenced
Not published
The public system status monitoring page is available
Both Convert and Crazy Egg handle public status page in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Monthly traffic or user limit
Plan limits based on experiments, features, and traffic, with enterprise scalability for high-volume properties
Plan limits vary by subscription tier
The subscription plan defines monthly visitor quotas
Both Convert and Crazy Egg handle monthly traffic or user limit in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Multi-site or multi-brand support
Partner and agency ecosystem showing installations across many sites, with enterprise plans supporting multi-property experimentation
Supports multiple domains on eligible plans
Multi-domain support is included in the plan
Both Convert and Crazy Egg handle multi-site or multi-brand support in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Mobile app or SDK support
SDK-based full-stack experiments supporting web and backend services. Mobile or IoT use cases handled through SDKs and APIs, where Node or JavaScript is applied
Tracking works across devices via a snippet
Mobile SDK support for test execution
Both Convert and Crazy Egg handle mobile app or sdk support in broadly similar ways, so this capability does not create a meaningful functional distinction between them.
Internationalization and localization support
Global customer base referenced in case studies and awards, with experimentation features that respect GDPR and work across regions
Website localized for global use
Multilingual interface and targeting support
Both Convert and Crazy Egg handle internationalization and localization support in broadly similar ways, so this capability does not create a meaningful functional distinction between them.