How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

CrazyEgg vs Instapage vs Omniconvert

Comprehensive comparison of behavior analytics, landing page optimization, and CRO platforms. Scroll down on the right to view all rows.

Field	CrazyEgg	Instapage	Omniconvert
Website URL	https://crazyegg.com	https://instapage.com	omniconvert.com
Category or type	Website behavior analytics and conversion optimization toolkit focused on visual insights	Landing page creation and optimization platform focused on conversion workflows.	Conversion rate optimization website offering A/B testing, split tests, overlays/popups, surveys, personalization, and segmentation for web/e-commerce sites
Primary use cases	Observing how visitors interact with pages, uncovering friction with recordings and heatmaps, and running simple A/B tests	Designing and optimizing landing page campaigns with built‑in testing and personalization tools	A/B and split-URL testing for page layout/pricing/UX, on-site personalization, overlays/exit-intent popups, surveys and feedback collection, segmentation-based CRO, and e-commerce optimization
Target business size	Small to mid‑sized businesses that need visual insights to inform quick CRO actions	Mid-size marketing teams and agencies focused on landing page performance	Small businesses to medium/large e-commerce and marketing teams needing CRO without heavy infrastructure
Pricing model	Tiered monthly subscription plans based on pageviews and features	Subscription tiers with fixed monthly rates plus custom enterprise pricing	Tiered SaaS pricing tied to the number of tested users/visitors and active CRO modules (testing, overlays, personalization)
Free plan available	Free 30‑day trial to evaluate the full feature set before subscribing	The website does not offer a permanent free tier, but has a trial for evaluation.	Free tier for up to a specific visitor volume (up to ~50,000 monthly visitors per Shopify listing) to allow entry-level experimentation without upfront cost
Free trial length	Full‑feature access for thirty days with no long‑term obligation	Trial access for two weeks without long-term commitment	Ongoing free-visitor allowance rather than a fixed-term trial. Base usage allowed until the tested-visitor cap is reached
Starting price per month	Entry plans begin in lower monthly ranges suitable for smaller sites	Plans beginning at $99 on a monthly billing for entry-level.	Published starting tiers for small sites/visitors. Publicly referenced entry-level cost for basic traffic levels (though the exact number depends on traffic)
Billing frequency	Monthly billing is available on standard plans	Monthly or annual billing options available	Monthly billing based on tested-visitor quota and active CRO product modules
Contract term required	Standard commitments reflect annual billing for most plans	Standard subscription contracts are tied to the billing cycle	Subscription-based model with flexibility. Not strictly long-term by default, it depends on the plan and usage levels
Additional or hidden costs	Higher tiers and additional pageviews raise the monthly subscription cost	Higher visitor tiers and enterprise features increase plan costs	Additional cost increments when visitor/tested-user volume exceeds plan limits or when adding multiple CRO modules (testing + overlays + personalization)
Types of tests supported	Visual A/B testing for page elements and layouts	Built‑in A/B split testing targeted at landing pages	A/B tests, split URL tests, overlay/pop-up experiments, personalization experiments, survey-backed UX tests, segmentation-based variants
Client-side testing support	Built‑in testing via JavaScript snippet with easy setup	Variation testing implemented through the page builder without coding	Client-side experiments and personalization via JavaScript snippet or no-code visual editor, suitable for marketers without deep dev resources
Server-side testing support	Focused on front‑end behavior testing rather than server‑controlled experiments	Server‑side A/B tests are included in higher tiers	Focus remains on front-end and user journey testing. Server-side experimentation is not emphasized in the main public materials
Feature flagging support	Not designed as a feature flagging website	Focused on page variants rather than extensive feature flags	Primary focus on CRO, testing, personalization, and overlays. Feature-flagging is not prominently described as core in public material
Traffic allocation methods	Manual and automated allocation for A/B experiments	Customizable traffic splitting per experiment	Traffic/visitor distribution configurable per experiment/variation via visual editor or code, with segmentation and targeting to allocate traffic appropriately
Targeting and segmentation options	Behavior‑based segmentation at the page level with basic filters and segments	Dynamic text replacement and audience personalization based on parameters	Segmentation by geolocation, device type, traffic source, session behavior, user attributes, and e-commerce signals for personalization or test targeting
Personalization rules engine	Personalization is limited to surface insights via behavior data	Dynamic personalization based on visitor source and parameters	Personalization through rule-based adjustments (content, overlays, messaging) governed by segmentation and visitor behavior conditions, with a marketer-friendly control panel
Recommendation engine available	No dedicated recommendation engine included	Focused personalization rather than a recommendation engine	Core focus on CRO and UX experimentation. The recommendation engine is not emphasized as an explicit feature in the available material. Personalization is limited to content and layout, not full recommendation system
Number of concurrent experiments allowed	Multiple experiments are limited by plan and traffic	Multiple concurrent landing page experiments	The visitor/tested-user quota governs experiment concurrency. Small and midsize sites run multiple experiments simultaneously within plan limits
Built-in reporting depth	Simplified dashboards with heatmaps and test outcome graphs	Detailed landing page analytics integrated in the dashboard	Reporting around test results, conversion metrics, personalization effectiveness, overlay/survey performance, and segmentation-based outcome tracking
Funnel and journey analysis	Behavior flow insights through session recordings	Focused reporting on landing pages and campaign flows	Funnel and checkout-flow optimization supported for e-commerce, with analytics tied to tests and overlays to improve conversion paths
Revenue attribution capabilities	Basic conversion metrics tied to A/B results	Integrates with analytics to tie conversions to campaigns	Conversion tracking, revenue per visitor, average order value, and e-commerce metrics are part of CRO results reporting when tests affect checkout or purchase flows
Session replay available	Session recording for visitor journey replay included	Use of heatmaps rather than session replay	Not emphasized. Omniconvert focuses on experiments, personalization, overlays, and CRO rather than deep session recording or replay analytics in core feature lists
Heatmaps available	Heatmaps and scrollmaps for click and scroll visualization are core features	Visual behavior tracking is available in advanced plans	Heatmaps and scroll maps are mentioned among CRO tools that integrate analytics and user-behavior visualization to help understand conversion bottlenecks and UX friction
Form analytics available	Form interaction recorded through heatmap and session tools	Form performance tracked within landing page analytics	Form performance is influenced and tracked through experiments and overlays. Form analytics is not separated as a distinct module in the core documentation
Statistical approach	Insightful visual signals with basic statistical goals	Uses conversion statistics geared for landing campaign optimization	A/B testing and split testing evaluation are integrated into the website. Statistical significance is handled by the tool’s analysis engine, built into the CRO suite
Sample size calculator available	Tools help estimate the needed volume to see the impact	Planning tools assist in experiment design	Experiment setup guided by visitor quotas, while an explicit sample size calculator is not highlighted, segmentation and traffic data help approximate test size needs
Experiment duration estimator	Trial and live tests provide timeline recommendations	Timeline estimates driven by traffic and variant performance	Duration and traffic-driven experiment timelines managed via tested-user quotas and result tracking rather than an explicit duration estimator UI in public marketing pages
Automatic stopping rules	Simple automation directs more traffic to winning variations	Optimization routing favors better variants under certain conditions	Statistical results and traffic thresholds determined the experiment conclusion. The tool requires a manual end-of-test decision after results are reviewed, rather than automated stop logic (as per public feature description)
Support for holdout groups	Behavior segmentation simulates comparison segments	Ability to segment baseline audiences for comparison	Control groups or visitor segmentation is possible through targeting rules to isolate a subset of traffic outside experiments or overlays
CMS integrations	Integrates via tag managers with CMS websites	Direct integrations with major marketing platforms through plugins	Browser-agnostic snippet works with major CMS and e-commerce websites. Documented compatibility for Shopify and generic web CMSs
E-commerce website integrations	Works with Shopify, WordPress, and others via plugins	Integrates with CRM and ecommerce via connectors	Explicit Shopify app listing and support for e-commerce experiments, checkout flows, overlays, and personalization for online stores
Analytics integrations	Integrates with Google Analytics and similar tools easily	Connects easily to Google Analytics and marketing analytics tools	Integrates with standard analytics suites, supports Google Analytics and data-layer events for experimentation and CRO measurement
CDP or data warehouse integrations	Data export capabilities connect to external systems	Works with external CDPs and analytics stacks	Data export and integration via analytics connectors or custom data-layer events. No dedicated CDP integration publicly emphasized, but flexible through API/analytics link-ups
Marketing automation or CRM integrations	Works with marketing stack via integrations	Out-of-the-box connectors for CRM and email platforms	Configurable via event tracking and visitor data layers. Overlay/survey results and segmentation can feed into marketing automation or CRM workflows
Tag manager integrations	Tag managers supported for tracking and experiments	Integrates with familiar tag managers for tracking custom events	Works through snippet or tag manager-based deployment. Compatible with typical tag manager workflows across CMS and e-commerce websites
API available	API access available for extended customization	API is offered at higher subscription levels	API endpoints and integration hooks available under the CRO suite for custom event tracking, segmentation, and experiment management
Webhooks available	Not typical for the core feature set	Webhook support is available in enterprise offerings	Webhook support and integration with external services are possible via event tracking and custom triggers defined in CRO settings
No code visual editor	Visual reports and a simple editor for A/B setup	Visual drag‑and‑drop landing page editor	Visual WYSIWYG editor for A/B testing, overlays, personalization, and survey creation, enabling marketer-driven workflows
Developer SDKs available	Focused on analytics rather than the SDK ecosystem	Custom code possible for advanced tweaks	Main delivery via JavaScript snippet. SDK-based full-stack experimentation is not highlighted in public documentation, front-end focused
Initial implementation effort	Quick implementation using a JavaScript snippet	Typically fast with drag‑and‑drop and built‑in templates	Low to moderate, snippet or app install (Shopify), then experiments or overlays are configured through UI without heavy development work
Time to first live test	Tests go live within hours after snippet installation	The first experiment goes live within hours	A/B tests or overlay campaigns start immediately for live traffic exposure after installation and basic configuration.
Impact on page speed	Lightweight scripts designed to minimize speed impact	Optimized hosted pages designed for performance	Front-end experiments delivered via a lightweight JavaScript snippet. Performance overhead is described as minimal and manageable for typical e-commerce sites
Flicker mitigation options	Built‑in testing reduces visual flicker	Built‑in server‑side testing reduces flicker	Variation rendering through its visual editor or snippet-based delivery. Public documentation indicates attention to clean variation delivery, though detailed flicker-prevention logic is not deeply disclosed
GDPR compliance	Provides privacy controls aligned with GDPR	Built‑in compliance features tailored to privacy settings	Website marketed to global and EU customers. Supports typical compliance requirements and privacy-conscious CRO implementations
CCPA compliance	Includes mechanisms to support CCPA regulations	Privacy controls are supported within platform settings	Data processing and visitor consent mechanisms are implied in the CRO workflow. Compliance implementations vary according to site and region. User must configure consent per local regulation
Data residency options	Standard hosting with region choice based on plan	Data residency options available on enterprise plans	The vendor manages hosting and data handling. Data residency is dependent on the plan and region. Public materials are less explicit about multiple-region hosting options
Data retention period	Retention periods tied to subscription tier	Retention varies by plan and enterprise agreement	The tested user limits and plan level govern retention and data storage. Flexibility depends on subscription terms rather than a fixed universal retention schedule
SSO support	Not typical in basic plans	SSO is available on higher subscription tiers	Account and user management are available. Subject to plan or custom integration handling for advanced identity features (SSO, enterprise access control)
Role-based permissions	Team accounts with basic role settings	Team permissions configured per workspace	Basic multi-user support with role-level access and segmentation privileges, suitable for small to medium teams managing tests and personalization
Audit logs available	Not commonly highlighted	Audit logs are available on enterprise plans	Logging and records of experiments are available through the website dashboard. Audit-level detail beyond standard reporting, less explicitly documented in public material
Security certifications	SaaS security practices followed	Standard SaaS security and compliance certifications	Security and data handling are aligned with common SaaS standards. Public documentation focuses more on CRO capabilities than on certifications
Ease of use rating	Strong ease‑of‑use focus with intuitive visual tools	Designed for marketers with intuitive controls	User reviews emphasize an intuitive interface, a low barrier for marketers to launch A/B tests, overlays, and personalization without deep developer resources
Learning curve	Gentle learning curve for non‑technical teams	Lower barrier for landing pages and tests	Relatively gentle learning curve for basic CRO. More advanced segmentation and combined personalization/testing workflows require some learning, but are manageable even without heavy development knowledge
Experiment workflow management	Basic workflow for test setup and launch	Workflow centered on landing page experiments	Workflow from idea to test through results supported via visual editor, segmentation, overlay/survey, and result dashboards. Ideal for iterative CRO cycles on web or e-commerce sites
Idea backlog management	Not core to product offering	Not focused on backlog management	Core website centers on tests and personalization. Backlog and roadmap management are left to team process or external planning tools, rather than the built-in backlog module
Collaboration and commenting	Collaboration via shared dashboards	Built‑in collaborative editing and comment threads	Shared dashboards and multi-user access enable collaborative test creation, variation review, and result analysis across marketing or UX teams
Approval and governance features	Not a main governance focus	Workflow and approval tools embedded for teams	Basic governance via user permissions and segmentation. Formal enterprise-grade approval workflows are not heavily emphasized in standard documentation
In-app guidance or templates	Built‑in templates for heatmaps and CTAs	Pre‑built conversion templates and guidance	Visual editor templates for overlays, popups, personalization campaigns, and test variations aimed at marketers and e-commerce users
Onboarding support included	Documentation and tutorials included	Support included with comprehensive onboarding materials	Support, documentation, and optional onboarding help for new users. User reviews indicate responsive support and helpful guidance during setup and initial experiments
Dedicated account manager	Available on higher plans	Enterprise tiers include an assigned success manager	Account manager support may depend on plan tier. The core offering emphasizes standard support and self-service for smaller users
Support channels	Email and knowledge base support options	Email and live chat support available	Help center, documentation, support ticketing. Public user reviews highlight support, responsiveness, and helpfulness
Support hours	Standard business hours support	Support windows vary by contract level	Standard support during business hours for most plans. Advanced or enterprise-level support offers extended hours depending on the agreement
SLA and uptime guarantee	Standard SaaS uptime practices	SLA available on enterprise plans	Uptime and reliability are managed under standard SaaS terms. Public marketing does not highlight a formal SLA guarantee for all plans
Public status page	Not published	Service status available to users	Real-time monitoring and status communication depend on vendor support infrastructure. Public status portal is not clearly presented in core marketing resources
Monthly traffic or user limit	Plan limits vary by subscription tier	Set visitor limits based on plan tiers	Plan limits based on the tested user/visitor quota. Higher volume sites need to upgrade their plan for larger visitor counts or more experiments
Multi-site or multi-brand support	Supports multiple domains on eligible plans	Multi‑site management through workspace features	Support for multiple sites or brands through separate site configurations under the same account. Flexibility for agencies or multi-brand e-commerce operations
Mobile app or SDK support	Tracking works across devices via a snippet	Mobile responsive builder with web focus	Focus on web and e-commerce sites. Mobile app/SDK support is not prominently marketed or emphasized in core documentation
Internationalization and localization support	Website localized for global use	Localized builder interfaces and content options	Focus on global web and e-commerce audiences. Segmentation and personalization features support localization and audience-specific content delivery.

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