How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

CrazyEgg vs Hotjar vs Omniconvert

Comprehensive comparison of behavior analytics and conversion optimization platforms. Scroll down on the right to view all rows.

Field	CrazyEgg	Hotjar	Omniconvert	Comparison in Detail (Info)
Website URL Both simply provide dedicated product websites, so this row is informational rather than a competitive difference.	https://crazyegg.com Both simply provide dedicated product websites, so this row is informational rather than a competitive difference.	hotjar.com Both simply provide dedicated product websites, so this row is informational rather than a competitive difference.	omniconvert.com Both simply provide dedicated product websites, so this row is informational rather than a competitive difference.	Both simply provide dedicated product websites, so this row is informational rather than a competitive difference.
Category or type Crazy Egg is positioned as a visual conversion optimization tool, while Hotjar frames itself as a broader product experience and user insight platform.	Website behavior analytics and conversion optimization toolkit focused on visual insights Crazy Egg is positioned as a visual conversion optimization tool, while Hotjar frames itself as a broader product experience and user insight platform.	Product experience insights and behavioral analytics suite Crazy Egg is positioned as a visual conversion optimization tool, while Hotjar frames itself as a broader product experience and user insight platform.	"Conversion rate optimization website offering A/B testing, split tests, overlays/popups, surveys, personalization, and segmentation for web/e-commerce sites " Crazy Egg is positioned as a visual conversion optimization tool, while Hotjar frames itself as a broader product experience and user insight platform.	Crazy Egg is positioned as a visual conversion optimization tool, while Hotjar frames itself as a broader product experience and user insight platform.
Primary use cases Crazy Egg is stronger for spotting on-page friction and running simple A/B tests, whereas Hotjar focuses more on collecting feedback and qualitative insights.	"Observing how visitors interact with pages, uncovering friction with recordings and heatmaps, and running simple A/B tests" Crazy Egg is stronger for spotting on-page friction and running simple A/B tests, whereas Hotjar focuses more on collecting feedback and qualitative insights.	"Heatmaps, surveys, user feedback, and session recordings" Crazy Egg is stronger for spotting on-page friction and running simple A/B tests, whereas Hotjar focuses more on collecting feedback and qualitative insights.	"A/B and split-URL testing for page layout/pricing/UX, on-site personalization, overlays/exit-intent popups, surveys and feedback collection, segmentation-based CRO, and e-commerce optimization " Crazy Egg is stronger for spotting on-page friction and running simple A/B tests, whereas Hotjar focuses more on collecting feedback and qualitative insights.	Crazy Egg is stronger for spotting on-page friction and running simple A/B tests, whereas Hotjar focuses more on collecting feedback and qualitative insights.
Target business size Hotjar serves a wider mix of teams including product and research roles, while Crazy Egg is more centered on marketing and CRO-focused teams.	Small to mid‑sized businesses that need visual insights to inform quick CRO actions Hotjar serves a wider mix of teams including product and research roles, while Crazy Egg is more centered on marketing and CRO-focused teams.	"Startups, small teams, and enterprise organizations" Hotjar serves a wider mix of teams including product and research roles, while Crazy Egg is more centered on marketing and CRO-focused teams.	Small businesses to medium/large e-commerce and marketing teams needing CRO without heavy infrastructure Hotjar serves a wider mix of teams including product and research roles, while Crazy Egg is more centered on marketing and CRO-focused teams.	Hotjar serves a wider mix of teams including product and research roles, while Crazy Egg is more centered on marketing and CRO-focused teams.
Pricing model Crazy Egg structures pricing mainly around pageviews and features, while Hotjar tiers plans based on data capture volume and bundled tools.	Tiered monthly subscription plans based on pageviews and features Crazy Egg structures pricing mainly around pageviews and features, while Hotjar tiers plans based on data capture volume and bundled tools.	Tiered subscription based on data capture and tool bundles Crazy Egg structures pricing mainly around pageviews and features, while Hotjar tiers plans based on data capture volume and bundled tools.	"Tiered SaaS pricing tied to the number of tested users/visitors and active CRO modules (testing, overlays, personalization) " Crazy Egg structures pricing mainly around pageviews and features, while Hotjar tiers plans based on data capture volume and bundled tools.	Crazy Egg structures pricing mainly around pageviews and features, while Hotjar tiers plans based on data capture volume and bundled tools.
Free plan available Hotjar offers an ongoing free tier, while Crazy Egg primarily provides a time-limited trial before requiring payment.	Free 30‑day trial to evaluate the full feature set before subscribing Hotjar offers an ongoing free tier, while Crazy Egg primarily provides a time-limited trial before requiring payment.	"Entry tier with basic heatmaps, recordings, and feedback tools" Hotjar offers an ongoing free tier, while Crazy Egg primarily provides a time-limited trial before requiring payment.	"Free tier for up to a specific visitor volume (up to ~50,000 monthly visitors per Shopify listing) to allow entry-level experimentation without upfront cost" Hotjar offers an ongoing free tier, while Crazy Egg primarily provides a time-limited trial before requiring payment.	Hotjar offers an ongoing free tier, while Crazy Egg primarily provides a time-limited trial before requiring payment.
Free trial length Crazy Egg provides a full-feature evaluation period, whereas Hotjar's free access remains limited in scope.	Full‑feature access for thirty days with no long‑term obligation Crazy Egg provides a full-feature evaluation period, whereas Hotjar's free access remains limited in scope.	Free usage period with feature restrictions Crazy Egg provides a full-feature evaluation period, whereas Hotjar's free access remains limited in scope.	Ongoing free-visitor allowance rather than a fixed-term trial. Base usage allowed until the tested-visitor cap is reached Crazy Egg provides a full-feature evaluation period, whereas Hotjar's free access remains limited in scope.	Crazy Egg provides a full-feature evaluation period, whereas Hotjar's free access remains limited in scope.
Starting price per month Hotjar generally has a lower entry price for small sites, while Crazy Egg’s plans tend to begin slightly higher.	Entry plans begin in lower monthly ranges suitable for smaller sites Hotjar generally has a lower entry price for small sites, while Crazy Egg’s plans tend to begin slightly higher.	Lower-priced insight plans for limited data pools Hotjar generally has a lower entry price for small sites, while Crazy Egg’s plans tend to begin slightly higher.	Published starting tiers for small sites/visitors. Publicly referenced entry-level cost for basic traffic levels (though the exact number depends on traffic) Hotjar generally has a lower entry price for small sites, while Crazy Egg’s plans tend to begin slightly higher.	Hotjar generally has a lower entry price for small sites, while Crazy Egg’s plans tend to begin slightly higher.
Billing frequency Hotjar clearly supports both monthly and annual billing options, while Crazy Egg leans more toward structured subscription billing.	Monthly billing is available on standard plans Hotjar clearly supports both monthly and annual billing options, while Crazy Egg leans more toward structured subscription billing.	Monthly and annual billing Hotjar clearly supports both monthly and annual billing options, while Crazy Egg leans more toward structured subscription billing.	Monthly billing based on tested-visitor quota and active CRO product modules Hotjar clearly supports both monthly and annual billing options, while Crazy Egg leans more toward structured subscription billing.	Hotjar clearly supports both monthly and annual billing options, while Crazy Egg leans more toward structured subscription billing.
Contract term required Hotjar allows billing aligned with your chosen cycle, while Crazy Egg more often reflects annual-style commitments.	Standard commitments reflect annual billing for most plans Hotjar allows billing aligned with your chosen cycle, while Crazy Egg more often reflects annual-style commitments.	Subscription aligned with chosen billing cycle Hotjar allows billing aligned with your chosen cycle, while Crazy Egg more often reflects annual-style commitments.	"Subscription-based model with flexibility. Not strictly long-term by default, it depends on the plan and usage levels " Hotjar allows billing aligned with your chosen cycle, while Crazy Egg more often reflects annual-style commitments.	Hotjar allows billing aligned with your chosen cycle, while Crazy Egg more often reflects annual-style commitments.
Additional or hidden costs Both scale costs with usage, but Crazy Egg increases pricing through pageview limits, while Hotjar raises costs as data volume and feature access expand.	Higher tiers and additional pageviews raise the monthly subscription cost Both scale costs with usage, but Crazy Egg increases pricing through pageview limits, while Hotjar raises costs as data volume and feature access expand.	Higher cost for increased data capture and expanded tool access Both scale costs with usage, but Crazy Egg increases pricing through pageview limits, while Hotjar raises costs as data volume and feature access expand.	Additional cost increments when visitor/tested-user volume exceeds plan limits or when adding multiple CRO modules (testing + overlays + personalization) Both scale costs with usage, but Crazy Egg increases pricing through pageview limits, while Hotjar raises costs as data volume and feature access expand.	Both scale costs with usage, but Crazy Egg increases pricing through pageview limits, while Hotjar raises costs as data volume and feature access expand.
Types of tests supported Crazy Egg supports visual A/B testing directly within the tool, while Hotjar does not offer experimentation capabilities.	Visual A/B testing for page elements and layouts Crazy Egg supports visual A/B testing directly within the tool, while Hotjar does not offer experimentation capabilities.	Behavior insight collection without experimentation tools Crazy Egg supports visual A/B testing directly within the tool, while Hotjar does not offer experimentation capabilities.	"A/B tests, split URL tests, overlay/pop-up experiments, personalization experiments, survey-backed UX tests, segmentation-based variants " Crazy Egg supports visual A/B testing directly within the tool, while Hotjar does not offer experimentation capabilities.	Crazy Egg supports visual A/B testing directly within the tool, while Hotjar does not offer experimentation capabilities.
Client-side testing support Crazy Egg enables client-side experiments via a JavaScript snippet, whereas Hotjar’s script is designed for tracking rather than testing.	Built‑in testing via JavaScript snippet with easy setup Crazy Egg enables client-side experiments via a JavaScript snippet, whereas Hotjar’s script is designed for tracking rather than testing.	Client-side event capture through an installed script Crazy Egg enables client-side experiments via a JavaScript snippet, whereas Hotjar’s script is designed for tracking rather than testing.	"Client-side experiments and personalization via JavaScript snippet or no-code visual editor, suitable for marketers without deep dev resources " Crazy Egg enables client-side experiments via a JavaScript snippet, whereas Hotjar’s script is designed for tracking rather than testing.	Crazy Egg enables client-side experiments via a JavaScript snippet, whereas Hotjar’s script is designed for tracking rather than testing.
Server-side testing support Neither Crazy Egg nor Hotjar is built for server-side experimentation, as both focus primarily on front-end behavior tracking.	Focused on front‑end behavior testing rather than server‑controlled experiments Neither Crazy Egg nor Hotjar is built for server-side experimentation, as both focus primarily on front-end behavior tracking.	Not part of the scope Neither Crazy Egg nor Hotjar is built for server-side experimentation, as both focus primarily on front-end behavior tracking.	Focus remains on front-end and user journey testing. Server-side experimentation is not emphasized in the main public materials Neither Crazy Egg nor Hotjar is built for server-side experimentation, as both focus primarily on front-end behavior tracking.	Neither Crazy Egg nor Hotjar is built for server-side experimentation, as both focus primarily on front-end behavior tracking.
Feature flagging support Feature flagging is outside the scope of both tools, as neither positions itself as a release or feature control platform.	Not designed as a feature flagging website Feature flagging is outside the scope of both tools, as neither positions itself as a release or feature control platform.	No feature control functions Feature flagging is outside the scope of both tools, as neither positions itself as a release or feature control platform.	"Primary focus on CRO, testing, personalization, and overlays. Feature-flagging is not prominently described as core in public material " Feature flagging is outside the scope of both tools, as neither positions itself as a release or feature control platform.	Feature flagging is outside the scope of both tools, as neither positions itself as a release or feature control platform.
Traffic allocation methods Crazy Egg supports traffic splitting within its A/B tests, while Hotjar does not provide traffic allocation for experiments.	Manual and automated allocation for A/B experiments Crazy Egg supports traffic splitting within its A/B tests, while Hotjar does not provide traffic allocation for experiments.	Passive observation of visitor behavior Crazy Egg supports traffic splitting within its A/B tests, while Hotjar does not provide traffic allocation for experiments.	"Traffic/visitor distribution configurable per experiment/variation via visual editor or code, with segmentation and targeting to allocate traffic appropriately " Crazy Egg supports traffic splitting within its A/B tests, while Hotjar does not provide traffic allocation for experiments.	Crazy Egg supports traffic splitting within its A/B tests, while Hotjar does not provide traffic allocation for experiments.
Targeting and segmentation options Hotjar offers broader behavioral segmentation tied to feedback and recordings, while Crazy Egg keeps targeting focused on test setup.	Behavior‑based segmentation at the page level with basic filters and segments Hotjar offers broader behavioral segmentation tied to feedback and recordings, while Crazy Egg keeps targeting focused on test setup.	"Segmentation by device actions, user attributes, and feedback labels" Hotjar offers broader behavioral segmentation tied to feedback and recordings, while Crazy Egg keeps targeting focused on test setup.	"Segmentation by geolocation, device type, traffic source, session behavior, user attributes, and e-commerce signals for personalization or test targeting " Hotjar offers broader behavioral segmentation tied to feedback and recordings, while Crazy Egg keeps targeting focused on test setup.	Hotjar offers broader behavioral segmentation tied to feedback and recordings, while Crazy Egg keeps targeting focused on test setup.
Personalization rules engine Neither tool provides a robust personalization engine, as both concentrate on insight gathering rather than dynamic content delivery.	Personalization is limited to surface insights via behavior data Neither tool provides a robust personalization engine, as both concentrate on insight gathering rather than dynamic content delivery.	Not included as a feature Neither tool provides a robust personalization engine, as both concentrate on insight gathering rather than dynamic content delivery.	"Personalization through rule-based adjustments (content, overlays, messaging) governed by segmentation and visitor behavior conditions, with a marketer-friendly control panel " Neither tool provides a robust personalization engine, as both concentrate on insight gathering rather than dynamic content delivery.	Neither tool provides a robust personalization engine, as both concentrate on insight gathering rather than dynamic content delivery.
Recommendation engine available Neither Crazy Egg nor Hotjar includes a built-in recommendation engine, since both focus on analytics rather than automated product suggestions.	No dedicated recommendation engine included Neither Crazy Egg nor Hotjar includes a built-in recommendation engine, since both focus on analytics rather than automated product suggestions.	Absence of automated optimization suggestions Neither Crazy Egg nor Hotjar includes a built-in recommendation engine, since both focus on analytics rather than automated product suggestions.	"Core focus on CRO and UX experimentation. The recommendation engine is not emphasized as an explicit feature in the available material. Personalization is limited to content and layout, not full recommendation system " Neither Crazy Egg nor Hotjar includes a built-in recommendation engine, since both focus on analytics rather than automated product suggestions.	Neither Crazy Egg nor Hotjar includes a built-in recommendation engine, since both focus on analytics rather than automated product suggestions.
Number of concurrent experiments allowed Crazy Egg supports running multiple A/B tests depending on plan limits, while Hotjar does not support experiments at all.	Multiple experiments are limited by plan and traffic Crazy Egg supports running multiple A/B tests depending on plan limits, while Hotjar does not support experiments at all.	Not applicable to the type Crazy Egg supports running multiple A/B tests depending on plan limits, while Hotjar does not support experiments at all.	The visitor/tested-user quota governs experiment concurrency. Small and midsize sites run multiple experiments simultaneously within plan limits Crazy Egg supports running multiple A/B tests depending on plan limits, while Hotjar does not support experiments at all.	Crazy Egg supports running multiple A/B tests depending on plan limits, while Hotjar does not support experiments at all.
Built-in reporting depth Hotjar provides deeper qualitative reporting tied to user behavior and feedback, while Crazy Egg emphasizes visual click-based insights.	Simplified dashboards with heatmaps and test outcome graphs Hotjar provides deeper qualitative reporting tied to user behavior and feedback, while Crazy Egg emphasizes visual click-based insights.	"Structured dashboards, heatmaps, metrics, and feedback trends" Hotjar provides deeper qualitative reporting tied to user behavior and feedback, while Crazy Egg emphasizes visual click-based insights.	"Reporting around test results, conversion metrics, personalization effectiveness, overlay/survey performance, and segmentation-based outcome tracking " Hotjar provides deeper qualitative reporting tied to user behavior and feedback, while Crazy Egg emphasizes visual click-based insights.	Hotjar provides deeper qualitative reporting tied to user behavior and feedback, while Crazy Egg emphasizes visual click-based insights.
Funnel and journey analysis Hotjar offers stronger journey and funnel visualization tools, while Crazy Egg focuses more narrowly on individual page behavior.	Behavior flow insights through session recordings Hotjar offers stronger journey and funnel visualization tools, while Crazy Egg focuses more narrowly on individual page behavior.	Lightweight user flow insights through aggregated actions Hotjar offers stronger journey and funnel visualization tools, while Crazy Egg focuses more narrowly on individual page behavior.	"Funnel and checkout-flow optimization supported for e-commerce, with analytics tied to tests and overlays to improve conversion paths " Hotjar offers stronger journey and funnel visualization tools, while Crazy Egg focuses more narrowly on individual page behavior.	Hotjar offers stronger journey and funnel visualization tools, while Crazy Egg focuses more narrowly on individual page behavior.
Revenue attribution capabilities Neither tool specializes in detailed revenue attribution, as both center on behavioral insight rather than financial tracking.	Basic conversion metrics tied to A/B results Neither tool specializes in detailed revenue attribution, as both center on behavioral insight rather than financial tracking.	Revenue influence is understood through integrated analytics Neither tool specializes in detailed revenue attribution, as both center on behavioral insight rather than financial tracking.	"Conversion tracking, revenue per visitor, average order value, and e-commerce metrics are part of CRO results reporting when tests affect checkout or purchase flows" Neither tool specializes in detailed revenue attribution, as both center on behavioral insight rather than financial tracking.	Neither tool specializes in detailed revenue attribution, as both center on behavioral insight rather than financial tracking.
Session replay available Both provide session recordings, but Hotjar positions them more as a research tool, while Crazy Egg uses them for quick friction detection.	Session recording for visitor journey replay included Both provide session recordings, but Hotjar positions them more as a research tool, while Crazy Egg uses them for quick friction detection.	Replays with behavior highlights and timeline markers Both provide session recordings, but Hotjar positions them more as a research tool, while Crazy Egg uses them for quick friction detection.	"Not emphasized. Omniconvert focuses on experiments, personalization, overlays, and CRO rather than deep session recording or replay analytics in core feature lists " Both provide session recordings, but Hotjar positions them more as a research tool, while Crazy Egg uses them for quick friction detection.	Both provide session recordings, but Hotjar positions them more as a research tool, while Crazy Egg uses them for quick friction detection.
Heatmaps available Both offer heatmaps, though Crazy Egg stands out with its Confetti-style segmentation, while Hotjar combines heatmaps with survey context.	Heatmaps and scrollmaps for click and scroll visualization are core features Both offer heatmaps, though Crazy Egg stands out with its Confetti-style segmentation, while Hotjar combines heatmaps with survey context.	"Click, scroll, and movement heatmaps" Both offer heatmaps, though Crazy Egg stands out with its Confetti-style segmentation, while Hotjar combines heatmaps with survey context.	Heatmaps and scroll maps are mentioned among CRO tools that integrate analytics and user-behavior visualization to help understand conversion bottlenecks and UX friction Both offer heatmaps, though Crazy Egg stands out with its Confetti-style segmentation, while Hotjar combines heatmaps with survey context.	Both offer heatmaps, though Crazy Egg stands out with its Confetti-style segmentation, while Hotjar combines heatmaps with survey context.
Form analytics available Hotjar delivers stronger form analytics tied to drop-off and feedback, while Crazy Egg offers more limited form-specific insight.	Form interaction recorded through heatmap and session tools Hotjar delivers stronger form analytics tied to drop-off and feedback, while Crazy Egg offers more limited form-specific insight.	Simplified form interaction summaries Hotjar delivers stronger form analytics tied to drop-off and feedback, while Crazy Egg offers more limited form-specific insight.	Form performance is influenced and tracked through experiments and overlays. Form analytics is not separated as a distinct module in the core documentation Hotjar delivers stronger form analytics tied to drop-off and feedback, while Crazy Egg offers more limited form-specific insight.	Hotjar delivers stronger form analytics tied to drop-off and feedback, while Crazy Egg offers more limited form-specific insight.
Statistical approach Crazy Egg applies statistical methods within its A/B testing, while Hotjar does not emphasize statistical experimentation frameworks.	Insightful visual signals with basic statistical goals Crazy Egg applies statistical methods within its A/B testing, while Hotjar does not emphasize statistical experimentation frameworks.	Behavioral interpretation based on aggregated interaction data Crazy Egg applies statistical methods within its A/B testing, while Hotjar does not emphasize statistical experimentation frameworks.	"A/B testing and split testing evaluation are integrated into the website. Statistical significance is handled by the tool’s analysis engine, built into the CRO suite " Crazy Egg applies statistical methods within its A/B testing, while Hotjar does not emphasize statistical experimentation frameworks.	Crazy Egg applies statistical methods within its A/B testing, while Hotjar does not emphasize statistical experimentation frameworks.
Sample size calculator available Crazy Egg supports experiment planning through testing features, while Hotjar does not provide sample size calculation tools.	Tools help estimate the needed volume to see the impact Crazy Egg supports experiment planning through testing features, while Hotjar does not provide sample size calculation tools.	Not part of the feature suite Crazy Egg supports experiment planning through testing features, while Hotjar does not provide sample size calculation tools.	"Experiment setup guided by visitor quotas, while an explicit sample size calculator is not highlighted, segmentation and traffic data help approximate test size needs " Crazy Egg supports experiment planning through testing features, while Hotjar does not provide sample size calculation tools.	Crazy Egg supports experiment planning through testing features, while Hotjar does not provide sample size calculation tools.
Experiment duration estimator Crazy Egg allows test duration planning within experimentation workflows, while Hotjar does not run experiments.	Trial and live tests provide timeline recommendations Crazy Egg allows test duration planning within experimentation workflows, while Hotjar does not run experiments.	Not applicable to the Insight Crazy Egg allows test duration planning within experimentation workflows, while Hotjar does not run experiments.	Duration and traffic-driven experiment timelines managed via tested-user quotas and result tracking rather than an explicit duration estimator UI in public marketing pages Crazy Egg allows test duration planning within experimentation workflows, while Hotjar does not run experiments.	Crazy Egg allows test duration planning within experimentation workflows, while Hotjar does not run experiments.
Automatic stopping rules Crazy Egg enables experiment control features such as stopping tests, whereas Hotjar does not manage test lifecycles.	Simple automation directs more traffic to winning variations Crazy Egg enables experiment control features such as stopping tests, whereas Hotjar does not manage test lifecycles.	Not relevant to insight workflows Crazy Egg enables experiment control features such as stopping tests, whereas Hotjar does not manage test lifecycles.	"Statistical results and traffic thresholds determined the experiment conclusion. The tool requires a manual end-of-test decision after results are reviewed, rather than automated stop logic (as per public feature description) " Crazy Egg enables experiment control features such as stopping tests, whereas Hotjar does not manage test lifecycles.	Crazy Egg enables experiment control features such as stopping tests, whereas Hotjar does not manage test lifecycles.
Support for holdout groups Crazy Egg can structure traffic splits in experiments, while Hotjar does not support holdout testing since it lacks experimentation tools.	Behavior segmentation simulates comparison segments Crazy Egg can structure traffic splits in experiments, while Hotjar does not support holdout testing since it lacks experimentation tools.	Not intended for experiment segmentation Crazy Egg can structure traffic splits in experiments, while Hotjar does not support holdout testing since it lacks experimentation tools.	Control groups or visitor segmentation is possible through targeting rules to isolate a subset of traffic outside experiments or overlays Crazy Egg can structure traffic splits in experiments, while Hotjar does not support holdout testing since it lacks experimentation tools.	Crazy Egg can structure traffic splits in experiments, while Hotjar does not support holdout testing since it lacks experimentation tools.
CMS integrations Both integrate with common CMS platforms, though Crazy Egg ties integrations more directly to testing workflows.	Integrates via tag managers with CMS websites Both integrate with common CMS platforms, though Crazy Egg ties integrations more directly to testing workflows.	Plugin and script connections for standard CMS Both integrate with common CMS platforms, though Crazy Egg ties integrations more directly to testing workflows.	Browser-agnostic snippet works with major CMS and e-commerce websites. Documented compatibility for Shopify and generic web CMSs Both integrate with common CMS platforms, though Crazy Egg ties integrations more directly to testing workflows.	Both integrate with common CMS platforms, though Crazy Egg ties integrations more directly to testing workflows.
E-commerce website integrations Both connect with e-commerce platforms, but Crazy Egg is more focused on optimizing product and landing pages through testing.	"Works with Shopify, WordPress, and others via plugins" Both connect with e-commerce platforms, but Crazy Egg is more focused on optimizing product and landing pages through testing.	Plugin and script compatibility with e-commerce systems Both connect with e-commerce platforms, but Crazy Egg is more focused on optimizing product and landing pages through testing.	Explicit Shopify app listing and support for e-commerce experiments, checkout flows, overlays, and personalization for online stores Both connect with e-commerce platforms, but Crazy Egg is more focused on optimizing product and landing pages through testing.	Both connect with e-commerce platforms, but Crazy Egg is more focused on optimizing product and landing pages through testing.
Analytics integrations Hotjar integrates well with analytics tools for behavioral context, while Crazy Egg focuses more on conversion test insights.	Integrates with Google Analytics and similar tools easily Hotjar integrates well with analytics tools for behavioral context, while Crazy Egg focuses more on conversion test insights.	Integrations with Google Analytics and product analytics tools Hotjar integrates well with analytics tools for behavioral context, while Crazy Egg focuses more on conversion test insights.	"Integrates with standard analytics suites, supports Google Analytics and data-layer events for experimentation and CRO measurement" Hotjar integrates well with analytics tools for behavioral context, while Crazy Egg focuses more on conversion test insights.	Hotjar integrates well with analytics tools for behavioral context, while Crazy Egg focuses more on conversion test insights.
CDP or data warehouse integrations Neither tool is primarily built for deep CDP or warehouse integration, as both focus on front-end behavioral insight.	Data export capabilities connect to external systems Neither tool is primarily built for deep CDP or warehouse integration, as both focus on front-end behavioral insight.	Partner integrations for warehouse and CDP data flows Neither tool is primarily built for deep CDP or warehouse integration, as both focus on front-end behavioral insight.	"Data export and integration via analytics connectors or custom data-layer events. No dedicated CDP integration publicly emphasized, but flexible through API/analytics link-ups " Neither tool is primarily built for deep CDP or warehouse integration, as both focus on front-end behavioral insight.	Neither tool is primarily built for deep CDP or warehouse integration, as both focus on front-end behavioral insight.
Marketing automation or CRM integrations Hotjar better supports feedback-driven workflows into marketing systems, while Crazy Egg centers on on-site optimization.	Works with marketing stack via integrations Hotjar better supports feedback-driven workflows into marketing systems, while Crazy Egg centers on on-site optimization.	Workflow connections through Zapier and CRM connectors Hotjar better supports feedback-driven workflows into marketing systems, while Crazy Egg centers on on-site optimization.	Configurable via event tracking and visitor data layers. Overlay/survey results and segmentation can feed into marketing automation or CRM workflows Hotjar better supports feedback-driven workflows into marketing systems, while Crazy Egg centers on on-site optimization.	Hotjar better supports feedback-driven workflows into marketing systems, while Crazy Egg centers on on-site optimization.
Tag manager integrations Both tools deploy easily through tag managers, with similar implementation approaches.	Tag managers supported for tracking and experiments Both tools deploy easily through tag managers, with similar implementation approaches.	Support via GTM and additional tag managers Both tools deploy easily through tag managers, with similar implementation approaches.	Works through snippet or tag manager-based deployment. Compatible with typical tag manager workflows across CMS and e-commerce websites Both tools deploy easily through tag managers, with similar implementation approaches.	Both tools deploy easily through tag managers, with similar implementation approaches.
API available Hotjar provides APIs to extend behavioral data access, while Crazy Egg’s API focus is lighter and centered on reporting.	API access available for extended customization Hotjar provides APIs to extend behavioral data access, while Crazy Egg’s API focus is lighter and centered on reporting.	API access for events and custom data collection Hotjar provides APIs to extend behavioral data access, while Crazy Egg’s API focus is lighter and centered on reporting.	"API endpoints and integration hooks available under the CRO suite for custom event tracking, segmentation, and experiment management" Hotjar provides APIs to extend behavioral data access, while Crazy Egg’s API focus is lighter and centered on reporting.	Hotjar provides APIs to extend behavioral data access, while Crazy Egg’s API focus is lighter and centered on reporting.
Webhooks available Hotjar supports webhooks for event-based workflows, while Crazy Egg’s automation options are more limited.	Not typical for the core feature set Hotjar supports webhooks for event-based workflows, while Crazy Egg’s automation options are more limited.	Webhook triggers on selected plans Hotjar supports webhooks for event-based workflows, while Crazy Egg’s automation options are more limited.	Webhook support and integration with external services are possible via event tracking and custom triggers defined in CRO settings Hotjar supports webhooks for event-based workflows, while Crazy Egg’s automation options are more limited.	Hotjar supports webhooks for event-based workflows, while Crazy Egg’s automation options are more limited.
No code visual editor Crazy Egg includes a visual editor for building A/B tests, while Hotjar does not provide a no-code experimentation builder.	Visual reports and a simple editor for A/B setup Crazy Egg includes a visual editor for building A/B tests, while Hotjar does not provide a no-code experimentation builder.	Not included Crazy Egg includes a visual editor for building A/B tests, while Hotjar does not provide a no-code experimentation builder.	"Visual WYSIWYG editor for A/B testing, overlays, personalization, and survey creation, enabling marketer-driven workflows " Crazy Egg includes a visual editor for building A/B tests, while Hotjar does not provide a no-code experimentation builder.	Crazy Egg includes a visual editor for building A/B tests, while Hotjar does not provide a no-code experimentation builder.