How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Convert vs OneSignal vs Omniconvert

Comprehensive experimentation and customer engagement platform comparison. Scroll down on the right to view all rows.

Category	Convert Experiences	OneSignal	Omniconvert	Comparison in Detail (Info)
Website URL This row simply lists the official websites for Convert and OneSignal and does not represent a functional difference.	convert.com This row simply lists the official websites for Convert and OneSignal and does not represent a functional difference.	onesignal.com This row simply lists the official websites for Convert and OneSignal and does not represent a functional difference.	omniconvert.com This row simply lists the official websites for Convert and OneSignal and does not represent a functional difference.	This row simply lists the official websites for Convert and OneSignal and does not represent a functional difference.
Category or type Convert is a website experimentation platform, while OneSignal is a customer messaging and push notification platform.	A/B testing and personalization website with full-stack experimentation capabilities Convert is a website experimentation platform, while OneSignal is a customer messaging and push notification platform.	"Customer engagement platform focused on push notifications, email, SMS and in‑app messaging" Convert is a website experimentation platform, while OneSignal is a customer messaging and push notification platform.	Conversion rate optimization and web experimentation website Convert is a website experimentation platform, while OneSignal is a customer messaging and push notification platform.	Convert is a website experimentation platform, while OneSignal is a customer messaging and push notification platform.
Primary use cases Convert is used to run controlled A/B and multivariate tests on websites, whereas OneSignal is used to send push notifications, email, and in-app messages.	"Website A/B testing, split testing, personalization, full-stack experiments, feature flagging, privacy-focused experimentation for growth teams" Convert is used to run controlled A/B and multivariate tests on websites, whereas OneSignal is used to send push notifications, email, and in-app messages.	"Sending targeted push and in‑app notifications across mobile, web and messaging channels to increase engagement" Convert is used to run controlled A/B and multivariate tests on websites, whereas OneSignal is used to send push notifications, email, and in-app messages.	"A/B testing, personalization, behavioral targeting, conversion optimization" Convert is used to run controlled A/B and multivariate tests on websites, whereas OneSignal is used to send push notifications, email, and in-app messages.	Convert is used to run controlled A/B and multivariate tests on websites, whereas OneSignal is used to send push notifications, email, and in-app messages.
Target business size Convert typically supports teams building structured experimentation programs, while OneSignal is widely used by product and marketing teams managing user messaging at scale.	"Privacy-aware mid-market and enterprise teams replacing tools such as Google Optimize, plus agencies running programs for clients" Convert typically supports teams building structured experimentation programs, while OneSignal is widely used by product and marketing teams managing user messaging at scale.	Small to large businesses needing user engagement and retention messaging Convert typically supports teams building structured experimentation programs, while OneSignal is widely used by product and marketing teams managing user messaging at scale.	"Small businesses, mid-market firms, enterprise teams" Convert typically supports teams building structured experimentation programs, while OneSignal is widely used by product and marketing teams managing user messaging at scale.	Convert typically supports teams building structured experimentation programs, while OneSignal is widely used by product and marketing teams managing user messaging at scale.
Pricing model Convert pricing scales with tested visitor volume, while OneSignal pricing is based on subscribers and message volume.	"Tiered SaaS plans based on tests, features, and support level, with enterprise-grade features and predictable billing" Convert pricing scales with tested visitor volume, while OneSignal pricing is based on subscribers and message volume.	Freemium entry with usage tiers based on subscribers and messaging volume Convert pricing scales with tested visitor volume, while OneSignal pricing is based on subscribers and message volume.	Tier-based SaaS subscription pricing Convert pricing scales with tested visitor volume, while OneSignal pricing is based on subscribers and message volume.	Convert pricing scales with tested visitor volume, while OneSignal pricing is based on subscribers and message volume.
Free plan available OneSignal offers a free tier for basic messaging, whereas Convert primarily operates through paid experimentation plans.	Free 15-day trial with access to premium features and no credit card requirement OneSignal offers a free tier for basic messaging, whereas Convert primarily operates through paid experimentation plans.	Entry‑level access without immediate payment required OneSignal offers a free tier for basic messaging, whereas Convert primarily operates through paid experimentation plans.	No permanent free tier offering available OneSignal offers a free tier for basic messaging, whereas Convert primarily operates through paid experimentation plans.	OneSignal offers a free tier for basic messaging, whereas Convert primarily operates through paid experimentation plans.
Free trial length OneSignal allows self-serve usage with tiered limits, while Convert usually requires onboarding into a paid testing plan.	15-day free trial period OneSignal allows self-serve usage with tiered limits, while Convert usually requires onboarding into a paid testing plan.	Immediate access to free tier with key features available OneSignal allows self-serve usage with tiered limits, while Convert usually requires onboarding into a paid testing plan.	Trial access provided through account request OneSignal allows self-serve usage with tiered limits, while Convert usually requires onboarding into a paid testing plan.	OneSignal allows self-serve usage with tiered limits, while Convert usually requires onboarding into a paid testing plan.
Starting price per month OneSignal provides transparent entry pricing for messaging, while Convert reflects the cost structure of a dedicated experimentation solution.	"Public references indicating plans with full-stack features starting around 399 USD per month, and older external articles citing the Kickstart entry plan around 699 USD per month" OneSignal provides transparent entry pricing for messaging, while Convert reflects the cost structure of a dedicated experimentation solution.	"Starts at a lower tier, scaling with subscriber counts and push volume" OneSignal provides transparent entry pricing for messaging, while Convert reflects the cost structure of a dedicated experimentation solution.	Entry-level monthly subscription published by the vendor OneSignal provides transparent entry pricing for messaging, while Convert reflects the cost structure of a dedicated experimentation solution.	OneSignal provides transparent entry pricing for messaging, while Convert reflects the cost structure of a dedicated experimentation solution.
Billing frequency Convert and OneSignal approach billing frequency from different optimization perspectives.	"Monthly payments with options for longer commitments, depending on plan and traffic" Convert and OneSignal approach billing frequency from different optimization perspectives.	Monthly or annual billing with subscriber‑based increments Convert and OneSignal approach billing frequency from different optimization perspectives.	Monthly and annual subscription billing Convert and OneSignal approach billing frequency from different optimization perspectives.	Convert and OneSignal approach billing frequency from different optimization perspectives.
Contract term required Convert and OneSignal approach contract term required from different optimization perspectives.	"Subscription contracts for each plan, with higher tiers oriented to longer-term experimentation programs" Convert and OneSignal approach contract term required from different optimization perspectives.	Not required for free and basic access Convert and OneSignal approach contract term required from different optimization perspectives.	"Contract is optional, depending on the selected plan" Convert and OneSignal approach contract term required from different optimization perspectives.	Convert and OneSignal approach contract term required from different optimization perspectives.
Additional or hidden costs Convert and OneSignal approach additional or hidden costs from different optimization perspectives.	"Costs scale with test volume, advanced functionality such as full-stack and feature flags, and service level or support packages" Convert and OneSignal approach additional or hidden costs from different optimization perspectives.	Higher tiers and active subscriber growth drive increased costs Convert and OneSignal approach additional or hidden costs from different optimization perspectives.	Traffic-based usage overage charges Convert and OneSignal approach additional or hidden costs from different optimization perspectives.	Convert and OneSignal approach additional or hidden costs from different optimization perspectives.
Types of tests supported Convert supports A/B, multivariate, and split URL testing for websites, while OneSignal testing is limited to message and campaign optimization.	"A/B tests, split tests, multivariate patterns through advanced goals, A/A tests, full-stack experiments for backend behavior, SPA experiments" Convert supports A/B, multivariate, and split URL testing for websites, while OneSignal testing is limited to message and campaign optimization.	Testing of message variants for notifications and automated journeys Convert supports A/B, multivariate, and split URL testing for websites, while OneSignal testing is limited to message and campaign optimization.	"A/B testing, split testing, and multivariate testing" Convert supports A/B, multivariate, and split URL testing for websites, while OneSignal testing is limited to message and campaign optimization.	Convert supports A/B, multivariate, and split URL testing for websites, while OneSignal testing is limited to message and campaign optimization.
Client-side testing support Convert enables client-side website experimentation through a snippet, whereas OneSignal scripts are designed for message delivery rather than web testing.	Browser-side A/B and split testing delivered via JavaScript snippet with support for SPAs and dynamic websites Convert enables client-side website experimentation through a snippet, whereas OneSignal scripts are designed for message delivery rather than web testing.	Messaging personalization and dynamic content delivered via SDKs and APIs Convert enables client-side website experimentation through a snippet, whereas OneSignal scripts are designed for message delivery rather than web testing.	Full browser-based client-side testing is supported Convert enables client-side website experimentation through a snippet, whereas OneSignal scripts are designed for message delivery rather than web testing.	Convert enables client-side website experimentation through a snippet, whereas OneSignal scripts are designed for message delivery rather than web testing.
Server-side testing support Convert supports server-side experimentation for websites, while OneSignal does not position itself as a server-side testing platform.	"Full-stack experimentation with Node, JavaScript, and PHP SDKs that support backend logic tests and server-side feature experiments" Convert supports server-side experimentation for websites, while OneSignal does not position itself as a server-side testing platform.	Developer APIs support event‑triggered and backend triggered messaging Convert supports server-side experimentation for websites, while OneSignal does not position itself as a server-side testing platform.	Native server-side experiment execution supported Convert supports server-side experimentation for websites, while OneSignal does not position itself as a server-side testing platform.	Convert supports server-side experimentation for websites, while OneSignal does not position itself as a server-side testing platform.
Feature flagging support Convert includes feature rollout controls within experimentation workflows, while OneSignal is not designed for feature flag management.	"Native feature flagging with gradual rollouts, feature gating, and audience targeting integrated into a full-stack product" Convert includes feature rollout controls within experimentation workflows, while OneSignal is not designed for feature flag management.	Not designed for feature flagging workflows Convert includes feature rollout controls within experimentation workflows, while OneSignal is not designed for feature flag management.	Production-ready feature flagging is available Convert includes feature rollout controls within experimentation workflows, while OneSignal is not designed for feature flag management.	Convert includes feature rollout controls within experimentation workflows, while OneSignal is not designed for feature flag management.
Traffic allocation methods Convert and OneSignal approach traffic allocation methods from different optimization perspectives.	"Flexible traffic splitting for experiments, support for A/A validation, percentage allocation, and advanced goals configuration " Convert and OneSignal approach traffic allocation methods from different optimization perspectives.	Not applicable to web experiment traffic allocation Convert and OneSignal approach traffic allocation methods from different optimization perspectives.	Dynamic percentage-based traffic allocation Convert and OneSignal approach traffic allocation methods from different optimization perspectives.	Convert and OneSignal approach traffic allocation methods from different optimization perspectives.
Targeting and segmentation options Convert segments audiences for experiment targeting, whereas OneSignal offers advanced segmentation for sending targeted messages across channels.	"Rich targeting with rules around URL, device, geolocation, cookies, events, and audiences, plus advanced goals and API support" Convert segments audiences for experiment targeting, whereas OneSignal offers advanced segmentation for sending targeted messages across channels.	Audience segmentation based on user attributes and behavior for messaging Convert segments audiences for experiment targeting, whereas OneSignal offers advanced segmentation for sending targeted messages across channels.	"Behavioral, device, geographic, cookie-based targeting" Convert segments audiences for experiment targeting, whereas OneSignal offers advanced segmentation for sending targeted messages across channels.	Convert segments audiences for experiment targeting, whereas OneSignal offers advanced segmentation for sending targeted messages across channels.
Personalization rules engine Convert personalizes on-site experiences during experiments, while OneSignal personalizes message content based on user attributes and behavior.	"Personalization rules linked to audiences and goals, enabling different experiences for defined segments across experiments" Convert personalizes on-site experiences during experiments, while OneSignal personalizes message content based on user attributes and behavior.	Dynamic messaging personalized with user data and behavior traits Convert personalizes on-site experiences during experiments, while OneSignal personalizes message content based on user attributes and behavior.	Rule-based personalization engine included Convert personalizes on-site experiences during experiments, while OneSignal personalizes message content based on user attributes and behavior.	Convert personalizes on-site experiences during experiments, while OneSignal personalizes message content based on user attributes and behavior.
Recommendation engine available Convert and OneSignal approach recommendation engine available from different optimization perspectives.	"Focus on targeting and experimentation, with external sources describing privacy-first testing rather than explicit recommendation algorithms " Convert and OneSignal approach recommendation engine available from different optimization perspectives.	Not available as a dedicated content recommendation engine Convert and OneSignal approach recommendation engine available from different optimization perspectives.	Recommendation engine functionality not included Convert and OneSignal approach recommendation engine available from different optimization perspectives.	Convert and OneSignal approach recommendation engine available from different optimization perspectives.
Number of concurrent experiments allowed Convert and OneSignal approach number of concurrent experiments allowed from different optimization perspectives.	"Concurrency governed by plan scope and performance, with enterprise positioning encouraging broad experimentation portfolios" Convert and OneSignal approach number of concurrent experiments allowed from different optimization perspectives.	Concurrent messaging campaigns across channels Convert and OneSignal approach number of concurrent experiments allowed from different optimization perspectives.	Concurrent experiment capacity controlled by subscription plan Convert and OneSignal approach number of concurrent experiments allowed from different optimization perspectives.	Convert and OneSignal approach number of concurrent experiments allowed from different optimization perspectives.
Built-in reporting depth Convert provides statistical experiment reporting, whereas OneSignal reports on campaign engagement and delivery metrics.	"Detailed reports with advanced goals, fast and reliable reporting, and analytics integrations for experimental outcomes" Convert provides statistical experiment reporting, whereas OneSignal reports on campaign engagement and delivery metrics.	"Detailed analytics on message delivery, open/click metrics and custom outcomes" Convert provides statistical experiment reporting, whereas OneSignal reports on campaign engagement and delivery metrics.	CRO specific performance reporting and dashboards Convert provides statistical experiment reporting, whereas OneSignal reports on campaign engagement and delivery metrics.	Convert provides statistical experiment reporting, whereas OneSignal reports on campaign engagement and delivery metrics.
Funnel and journey analysis Convert and OneSignal approach funnel and journey analysis from different optimization perspectives.	"Experiment goals used to track funnel progression, with integrations enabling deeper product and funnel analytics " Convert and OneSignal approach funnel and journey analysis from different optimization perspectives.	Journey workflows track user responses across channels Convert and OneSignal approach funnel and journey analysis from different optimization perspectives.	Funnel tracking and conversion journey visualization are available Convert and OneSignal approach funnel and journey analysis from different optimization perspectives.	Convert and OneSignal approach funnel and journey analysis from different optimization perspectives.
Revenue attribution capabilities Convert and OneSignal approach revenue attribution capabilities from different optimization perspectives.	"Case studies describing revenue impact and advanced goals for conversion metrics, with integration paths into analytics websites and backend conversions" Convert and OneSignal approach revenue attribution capabilities from different optimization perspectives.	Tracks outcomes like confirmed deliveries and custom conversion events Convert and OneSignal approach revenue attribution capabilities from different optimization perspectives.	Revenue attribution tied to experiments supported Convert and OneSignal approach revenue attribution capabilities from different optimization perspectives.	Convert and OneSignal approach revenue attribution capabilities from different optimization perspectives.
Session replay available Session replay is not a defining capability for either Convert or OneSignal in this comparison.	"The website focuses on experimentation and privacy, without session replay being advertised as a native feature in the primary documentation" Session replay is not a defining capability for either Convert or OneSignal in this comparison.	Not included Session replay is not a defining capability for either Convert or OneSignal in this comparison.	Full native session recording and replay are supported Session replay is not a defining capability for either Convert or OneSignal in this comparison.	Session replay is not a defining capability for either Convert or OneSignal in this comparison.
Heatmaps available Heatmaps are not central to either Convert or OneSignal, as one focuses on experimentation and the other on messaging.	The core features list does not highlight native heatmaps. Experimentation relies on goals and external analytics rather than built-in heatmap visualization Heatmaps are not central to either Convert or OneSignal, as one focuses on experimentation and the other on messaging.	Not part of native feature set Heatmaps are not central to either Convert or OneSignal, as one focuses on experimentation and the other on messaging.	"Full click, scroll, and attention heatmaps are supported" Heatmaps are not central to either Convert or OneSignal, as one focuses on experimentation and the other on messaging.	Heatmaps are not central to either Convert or OneSignal, as one focuses on experimentation and the other on messaging.
Form analytics available Convert evaluates form changes within structured website experiments, while OneSignal tracks message interactions rather than form analytics.	Form performance tracked through experiment goals and event integrations instead of a separate “form analytics” module Convert evaluates form changes within structured website experiments, while OneSignal tracks message interactions rather than form analytics.	Not focused on form analytics Convert evaluates form changes within structured website experiments, while OneSignal tracks message interactions rather than form analytics.	Full form interaction analytics supported Convert evaluates form changes within structured website experiments, while OneSignal tracks message interactions rather than form analytics.	Convert evaluates form changes within structured website experiments, while OneSignal tracks message interactions rather than form analytics.
Statistical approach Convert applies formal statistical validation to experiment outcomes, whereas OneSignal testing focuses on campaign performance comparison.	"A/B testing engine with standard hypothesis testing, support content on validation through A/A experiments, and full-stack experiment design " Convert applies formal statistical validation to experiment outcomes, whereas OneSignal testing focuses on campaign performance comparison.	A/B testing tracks which message variant drives more engagement Convert applies formal statistical validation to experiment outcomes, whereas OneSignal testing focuses on campaign performance comparison.	Frequentist statistical testing models Convert applies formal statistical validation to experiment outcomes, whereas OneSignal testing focuses on campaign performance comparison.	Convert applies formal statistical validation to experiment outcomes, whereas OneSignal testing focuses on campaign performance comparison.
Sample size calculator available Convert includes planning considerations for experiment sizing, while OneSignal does not center its platform on statistical test design.	Documentation and blogs emphasize methodology for proper experimentation. A standalone public calculator is not highlighted in the retrieved sources Convert includes planning considerations for experiment sizing, while OneSignal does not center its platform on statistical test design.	Not part of core feature set Convert includes planning considerations for experiment sizing, while OneSignal does not center its platform on statistical test design.	Sample size estimation tools are included in the testing interface Convert includes planning considerations for experiment sizing, while OneSignal does not center its platform on statistical test design.	Convert includes planning considerations for experiment sizing, while OneSignal does not center its platform on statistical test design.
Experiment duration estimator Convert and OneSignal approach experiment duration estimator from different optimization perspectives.	"Guidance around A/A experiments and baseline establishment, with experiment length driven by data sufficiency and visitor volume rather than the automated estimator in marketing pages " Convert and OneSignal approach experiment duration estimator from different optimization perspectives.	Not directly applicable beyond campaign timing Convert and OneSignal approach experiment duration estimator from different optimization perspectives.	Duration estimation displayed per test Convert and OneSignal approach experiment duration estimator from different optimization perspectives.	Convert and OneSignal approach experiment duration estimator from different optimization perspectives.
Automatic stopping rules Convert includes experiment management controls such as stopping logic, whereas OneSignal campaigns are managed through messaging workflows rather than formal test rules.	"Support for programmatic control of goals and full-stack experiments. Automated decision rules are not strongly marketed as a separate feature in the retrieved material" Convert includes experiment management controls such as stopping logic, whereas OneSignal campaigns are managed through messaging workflows rather than formal test rules.	Not core to messaging experiments Convert includes experiment management controls such as stopping logic, whereas OneSignal campaigns are managed through messaging workflows rather than formal test rules.	Rule-based automatic stopping controls are available Convert includes experiment management controls such as stopping logic, whereas OneSignal campaigns are managed through messaging workflows rather than formal test rules.	Convert includes experiment management controls such as stopping logic, whereas OneSignal campaigns are managed through messaging workflows rather than formal test rules.
Support for holdout groups Convert and OneSignal approach support for holdout groups from different optimization perspectives.	Feature flagging and full-stack experimentation enabling control and treatment groups through audience definitions and SDK logic Convert and OneSignal approach support for holdout groups from different optimization perspectives.	Manual segment control simulates holdout conditions Convert and OneSignal approach support for holdout groups from different optimization perspectives.	Dedicated control and holdout segmentation supported Convert and OneSignal approach support for holdout groups from different optimization perspectives.	Convert and OneSignal approach support for holdout groups from different optimization perspectives.
CMS integrations Convert integrates directly with website environments for experimentation, while OneSignal integrates with apps and web properties for messaging delivery.	JavaScript snippet and SPA support integrate with most CMS setups. Documentation shows use with many site stacks and SPA frameworks Convert integrates directly with website environments for experimentation, while OneSignal integrates with apps and web properties for messaging delivery.	Integrates via SDKs and APIs to deliver notifications with CMS content Convert integrates directly with website environments for experimentation, while OneSignal integrates with apps and web properties for messaging delivery.	WordPress and Shopify content system integrations Convert integrates directly with website environments for experimentation, while OneSignal integrates with apps and web properties for messaging delivery.	Convert integrates directly with website environments for experimentation, while OneSignal integrates with apps and web properties for messaging delivery.
E-commerce platform integrations Convert and OneSignal approach e-commerce platform integrations from different optimization perspectives.	"Features and case studies emphasizing Shopify testing and revenue lift, including a mention of Shopify testing on the product site" Convert and OneSignal approach e-commerce platform integrations from different optimization perspectives.	Works with ecommerce data via plugins and API connectors Convert and OneSignal approach e-commerce platform integrations from different optimization perspectives.	"Shopify, WooCommerce" Convert and OneSignal approach e-commerce platform integrations from different optimization perspectives.	Convert and OneSignal approach e-commerce platform integrations from different optimization perspectives.
Analytics integrations Convert connects experiment data to analytics platforms, whereas OneSignal integrates engagement data into marketing and product analytics systems.	Integrations guide showing paths for sending experiment data to analytics websites and receiving backend conversions Convert connects experiment data to analytics platforms, whereas OneSignal integrates engagement data into marketing and product analytics systems.	Connects to external analytics and BI tools for message metrics Convert connects experiment data to analytics platforms, whereas OneSignal integrates engagement data into marketing and product analytics systems.	Google Analytics integration Convert connects experiment data to analytics platforms, whereas OneSignal integrates engagement data into marketing and product analytics systems.	Convert connects experiment data to analytics platforms, whereas OneSignal integrates engagement data into marketing and product analytics systems.
CDP or data warehouse integrations Convert and OneSignal approach cdp or data warehouse integrations from different optimization perspectives.	"Integration article describing experiment event export and backend event flows, enabling links into warehouses and CDPs through analytics tooling " Convert and OneSignal approach cdp or data warehouse integrations from different optimization perspectives.	Works with customer data platforms and warehouses Convert and OneSignal approach cdp or data warehouse integrations from different optimization perspectives.	Data warehouse export available through API Convert and OneSignal approach cdp or data warehouse integrations from different optimization perspectives.	Convert and OneSignal approach cdp or data warehouse integrations from different optimization perspectives.
Marketing automation or CRM integrations OneSignal integrates closely with marketing and CRM systems for lifecycle messaging, while Convert focuses on experimentation data workflows.	Integration paths for sending experiment data into analytics stacks that feed marketing automation and CRM pipelines OneSignal integrates closely with marketing and CRM systems for lifecycle messaging, while Convert focuses on experimentation data workflows.	Connects to CRM and marketing stacks to sync user data OneSignal integrates closely with marketing and CRM systems for lifecycle messaging, while Convert focuses on experimentation data workflows.	HubSpot integration OneSignal integrates closely with marketing and CRM systems for lifecycle messaging, while Convert focuses on experimentation data workflows.	OneSignal integrates closely with marketing and CRM systems for lifecycle messaging, while Convert focuses on experimentation data workflows.
Tag manager integrations Convert and OneSignal approach tag manager integrations from different optimization perspectives.	Snippet-based deployment compatible with tag managers for web and SPA environments Convert and OneSignal approach tag manager integrations from different optimization perspectives.	Supported through integration and tag management Convert and OneSignal approach tag manager integrations from different optimization perspectives.	Google Tag Manager integration is supported Convert and OneSignal approach tag manager integrations from different optimization perspectives.	Convert and OneSignal approach tag manager integrations from different optimization perspectives.
API available Both Convert and OneSignal provide APIs, though Convert centers on experimentation workflows and OneSignal on messaging automation.	"Public features list referencing API support for advanced goals, targeting, and SPA handling, plus integration guide in the support center" Both Convert and OneSignal provide APIs, though Convert centers on experimentation workflows and OneSignal on messaging automation.	REST API available for messaging and event tracking Both Convert and OneSignal provide APIs, though Convert centers on experimentation workflows and OneSignal on messaging automation.	Full public REST API provided Both Convert and OneSignal provide APIs, though Convert centers on experimentation workflows and OneSignal on messaging automation.	Both Convert and OneSignal provide APIs, though Convert centers on experimentation workflows and OneSignal on messaging automation.
Webhooks available Convert and OneSignal both support webhook integrations for event-driven workflows.	Integration guide and full-stack documentation implying event-driven connections. Explicit “webhook” mention is less prominent in marketing copy Convert and OneSignal both support webhook integrations for event-driven workflows.	Webhooks for event and messaging automation workflows Convert and OneSignal both support webhook integrations for event-driven workflows.	Event-based webhook delivery is supported Convert and OneSignal both support webhook integrations for event-driven workflows.	Convert and OneSignal both support webhook integrations for event-driven workflows.
No code visual editor Convert offers a visual editor for building website test variations, while OneSignal provides no-code tools for creating and managing campaigns.	"No-code editor for web tests and personalization, used in combination with custom code where needed, positioned as “easy but powerful” A/B testing UI" Convert offers a visual editor for building website test variations, while OneSignal provides no-code tools for creating and managing campaigns.	Messaging builders with templates for push and journey creation Convert offers a visual editor for building website test variations, while OneSignal provides no-code tools for creating and managing campaigns.	Drag-based no-code visual editor for page modifications Convert offers a visual editor for building website test variations, while OneSignal provides no-code tools for creating and managing campaigns.	Convert offers a visual editor for building website test variations, while OneSignal provides no-code tools for creating and managing campaigns.