How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Convert vs Formisimo (Zuko) vs Omniconvert

Comprehensive experimentation and form analytics comparison. Scroll down on the right to view all rows.

Category	Convert Experiences	Formisimo (Zuko)	Omniconvert
Website URL	convert.com	www.zuko.io/formisimo	omniconvert.com
Category or type	A/B testing and personalization website with full-stack experimentation capabilities	Form analytics and conversion optimization website	Conversion rate optimization and web experimentation website
Primary use cases	Website A/B testing, split testing, personalization, full-stack experiments, feature flagging, privacy-focused experimentation for growth teams	Identify form field friction optimize form completion reduce abandonment	A/B testing, personalization, behavioral targeting, conversion optimization
Target business size	Privacy-aware mid-market and enterprise teams replacing tools such as Google Optimize, plus agencies running programs for clients	Mid size and enterprise websites reliant on forms	Small businesses, mid-market firms, enterprise teams
Pricing model	Tiered SaaS plans based on tests, features, and support level, with enterprise-grade features and predictable billing	Subscription based on pageviews forms and features	Tier-based SaaS subscription pricing
Free plan available	Free 15-day trial with access to premium features and no credit card requirement	Free trial offered on request	No permanent free tier offering available
Free trial length	15-day free trial period	Trial period provided upon request	Trial access provided through account request
Starting price per month	Public references indicating plans with full-stack features starting around 399 USD per month, and older external articles citing the Kickstart entry plan around 699 USD per month	Pricing not published publicly	Entry-level monthly subscription published by the vendor
Billing frequency	Monthly payments with options for longer commitments, depending on plan and traffic	Annual subscription billing	Monthly and annual subscription billing
Contract term required	Subscription contracts for each plan, with higher tiers oriented to longer-term experimentation programs	Annual contracts typical	Contract is optional, depending on the selected plan
Additional or hidden costs	Costs scale with test volume, advanced functionality such as full-stack and feature flags, and service level or support packages	Costs scale with volume of tracked forms and pageviews	Traffic-based usage overage charges
Types of tests supported	A/B tests, split tests, multivariate patterns through advanced goals, A/A tests, full-stack experiments for backend behavior, SPA experiments	Form metric comparison and validation over time	A/B testing, split testing, and multivariate testing
Client-side testing support	Browser-side A/B and split testing delivered via JavaScript snippet with support for SPAs and dynamic websites	Tracks client side form interactions and field behavior	Full browser-based client-side testing is supported
Server-side testing support	Full-stack experimentation with Node, JavaScript, and PHP SDKs that support backend logic tests and server-side feature experiments	Event ingestion supported via scripts and API feeds	Native server-side experiment execution supported
Feature flagging support	Native feature flagging with gradual rollouts, feature gating, and audience targeting integrated into a full-stack product	Feature flagging not primary	Production-ready feature flagging is available
Traffic allocation methods	Flexible traffic splitting for experiments, support for A/A validation, percentage allocation, and advanced goals configuration	Not applicable to experiments but measures form traffic patterns	Dynamic percentage-based traffic allocation
Targeting and segmentation options	Rich targeting with rules around URL, device, geolocation, cookies, events, and audiences, plus advanced goals and API support	Segment form data by device referral and time metrics	Behavioral, device, geographic, cookie-based targeting
Personalization rules engine	Personalization rules linked to audiences and goals, enabling different experiences for defined segments across experiments	Not included; insights for form improvement	Rule-based personalization engine included
Recommendation engine available	Focus on targeting and experimentation, with external sources describing privacy-first testing rather than explicit recommendation algorithms	Not a recommendation engine	Recommendation engine functionality not included
Number of concurrent experiments allowed	Concurrency governed by plan scope and performance, with enterprise positioning encouraging broad experimentation portfolios	Form comparisons run concurrently per dashboard	Concurrent experiment capacity controlled by subscription plan
Built-in reporting depth	Detailed reports with advanced goals, fast and reliable reporting, and analytics integrations for experimental outcomes	Field level analytics and completion funnel metrics	CRO specific performance reporting and dashboards
Funnel and journey analysis	Experiment goals used to track funnel progression, with integrations enabling deeper product and funnel analytics	Funnel view for form starts progress and completions	Funnel tracking and conversion journey visualization are available
Revenue attribution capabilities	Case studies describing revenue impact and advanced goals for conversion metrics, with integration paths into analytics websites and backend conversions	Attribution of form conversions possible	Revenue attribution tied to experiments supported
Session replay available	The website focuses on experimentation and privacy, without session replay being advertised as a native feature in the primary documentation	Session replay offered via integrations	Full native session recording and replay are supported
Heatmaps available	The core features list does not highlight native heatmaps. Experimentation relies on goals and external analytics rather than built-in heatmap visualization	Attention and field focus heatmaps	Full click, scroll, and attention heatmaps are supported
Form analytics available	Form performance tracked through experiment goals and event integrations instead of a separate “form analytics” module	Core strength is field level form analytics	Full form interaction analytics supported
Statistical approach	A/B testing engine with standard hypothesis testing, support content on validation through A/A experiments, and full-stack experiment design	Descriptive metrics focused on form interaction patterns	Frequentist statistical testing models
Sample size calculator available	Documentation and blogs emphasize methodology for proper experimentation. A standalone public calculator is not highlighted in the retrieved sources	Not included within form analytics interface	Sample size estimation tools are included in the testing interface
Experiment duration estimator	Guidance around A/A experiments and baseline establishment, with experiment length driven by data sufficiency and visitor volume rather than the automated estimator in marketing pages	Not applicable	Duration estimation displayed per test
Automatic stopping rules	Support for programmatic control of goals and full-stack experiments. Automated decision rules are not strongly marketed as a separate feature in the retrieved material	Not included	Rule-based automatic stopping controls are available
Support for holdout groups	Feature flagging and full-stack experimentation enabling control and treatment groups through audience definitions and SDK logic	Not supported in form analytics	Dedicated control and holdout segmentation supported
CMS integrations	JavaScript snippet and SPA support integrate with most CMS setups. Documentation shows use with many site stacks and SPA frameworks	Integrates easily into web pages via snippet or API	WordPress and Shopify content system integrations
E-commerce platform integrations	Features and case studies emphasizing Shopify testing and revenue lift, including a mention of Shopify testing on the product site	Works with ecommerce forms for checkout optimization	Shopify, WooCommerce
Analytics integrations	Integrations guide showing paths for sending experiment data to analytics websites and receiving backend conversions	Integrates with analytics dashboards and APIs	Google Analytics integration
CDP or data warehouse integrations	Integration article describing experiment event export and backend event flows, enabling links into warehouses and CDPs through analytics tooling	Integrates with customer data websites via API	Data warehouse export available through API
Marketing automation or CRM integrations	Integration paths for sending experiment data into analytics stacks that feed marketing automation and CRM pipelines	Works with CRM and automation through data exports	HubSpot integration
Tag manager integrations	Snippet-based deployment compatible with tag managers for web and SPA environments	Can deploy tracking through tag managers	Google Tag Manager integration is supported
API available	Public features list referencing API support for advanced goals, targeting, and SPA handling, plus integration guide in the support center	Public API available for data access and integration	Full public REST API provided
Webhooks available	Integration guide and full-stack documentation implying event-driven connections. Explicit “webhook” mention is less prominent in marketing copy	Webhooks available for event triggers	Event-based webhook delivery is supported
No code visual editor	No-code editor for web tests and personalization, used in combination with custom code where needed, positioned as “easy but powerful” A/B testing UI	Dashboard provides visual dashboards for form reports	Drag-based no-code visual editor for page modifications
Developer SDKs available	Node, JavaScript, and PHP SDKs for full-stack experiments and feature flagging across frontend and backend	Developer tools for integration supported	Web and mobile SDKs are available for implementation
Initial implementation effort	Moderate initial effort for snippet or SDK installation, plus goal and experiment configuration. Product positioned as an easy but powerful solution for teams, replacing legacy tools	Moderate setup to tag pages and forms	Lightweight installation through tag-based deployment
Time to first live test	Short path to first live test once snippet or SDK is in place, with trial giving immediate access to complete test feature set.	Form data appears once tracking snippet installed	Rapid deployment with tests live within a short setup window
Impact on page speed	Privacy-focused and performance-aware implementation with SPA handling and polling designed for reliable triggering without heavy bloat	Minimal overhead for form interaction tracking	Low performance impact from lightweight scripts
Flicker mitigation options	Full-stack and SPA support using custom code polling and controlled triggering, helping reduce layout flashes in dynamic environments	Not applicable	Built-in anti-flicker execution controls
GDPR compliance	Privacy-focused positioning with emphasis on GDPR-compliant experimentation and no personal data storage in default configurations	GDPR compliant with first party tracking controls	Complete European data protection framework enforced
CCPA compliance	Enterprise focuses on privacy and data minimization, facilitating US data regulation compliance through configuration and contracts	CCPA compliance supported through settings	California privacy regulation enforcement is supported
Data residency options	Event export and warehouse-oriented integrations enabling region-specific storage in customer-owned stacks	Residency options not widely documented	European-centered data hosting infrastructure
Data retention period	Data retention is governed by plan, traffic, and privacy posture, defined through contracts and internal policies, not a single public fixed window	Retention based on plan and usage limits	The selected subscription plan governs retention
SSO support	Enterprise-grade positioning with identity and compliance references in third-party comparisons and enterprise-focused content	Not primary feature	Single sign-on is supported for secure account access
Role based permissions	Multi-user and agency use cases suggesting differentiated access for projects and accounts, supported by enterprise orientation	Permission controls for team access to reports	Tiered role-based access permissions
Audit logs available	Full-stack and feature flag orientation implying internal logging of experiment and configuration changes, though detailed audit UI is not central in marketing copy	Audit logs available for data exports	Full audit trail available for system activity
Security certifications	Third-party reviews emphasizing a privacy-first stance and GDPR focus. Specific certification list not outlined in retrieved materials	Security aligned with enterprise hosting standards	ISO 27001 certification
Ease of use rating	Powerful features, and high satisfaction scores around 4.7 out of 5	Easy for analysts focused on form performance	High usability conversion-focused interface
Learning curve	Slightly steeper curve for full-stack and advanced features, with Convert’s own handbook providing educational content for experimentation programs	Short for form analytics features	Moderate learning curve suited for CRO teams
Experiment workflow management	Support content around product experimentation and full-stack experiments, enabling structured workflows from idea to rollout and analysis	Not applicable	CRO workflow pipelines built into the website
Idea backlog management	Methodology guides encouraging programmatic experimentation, while backlog tooling is handled in external systems alongside Convert	Backlog not included	Experiment backlog tracking and prioritization included
Collaboration and commenting	Enterprise usage (agencies and teams) with multi-user access and a partner ecosystem supporting collaborative experiments	Collaboration through shared dashboards	Real-time collaboration and test-level commenting are supported
Approval and governance features	Feature flagging and full-stack setup aligning with more formal governance around releases and experiments in product organizations	Approval not a focus for form analytics	Team-based approval workflows included
In-app guidance or templates	Product experimentation handbook, documentation, and feature descriptions supplying playbooks and patterns for experiment design	Templates for form analytics reporting	CRO templates and in-app guidance included
Onboarding support included	Knowledge base, fast support, and partner agencies supporting onboarding, with Zendesk metrics highlighting a sub-12-minute average first response	Onboarding through documentation and demos	Standard onboarding assistance included
Dedicated account manager	Partner ecosystem and enterprise positioning (premium support and partner-led strategy), with direct account attention at higher tiers	Dedicated support available with enterprise plans	Account manager assigned for higher-tier plans
Support channels	Support over phone, in-app chat, email, and knowledge base, with public numbers highlighting response speed	Support via documentation ticket and email	Ticket system, live chat, and email support
Support hours	Support is described as “blazing fast” with first response metrics. Exact global hour grid not listed on public pricing page	Support hours depend on plan level	Standard business hour support coverage
SLA and uptime guarantee	Enterprise orientation, implying formal SLAs inside agreements, the Public pricing page focused more on value and privacy than explicit SLA numbers	SLA provided via enterprise agreement	Service uptime commitment provided by the vendor
Public status page	Monitoring is handled through infrastructure and support. The public status portal is not prominent in the marketing materials referenced	Hosted service status page available	The public system status monitoring page is available
Monthly traffic or user limit	Plan limits based on experiments, features, and traffic, with enterprise scalability for high-volume properties	Usage limits tied to pageview and form usage	The subscription plan defines monthly visitor quotas
Multi-site or multi-brand support	Partner and agency ecosystem showing installations across many sites, with enterprise plans supporting multi-property experimentation	Supports multiple forms and websites	Multi-domain support is included in the plan
Mobile app or SDK support	SDK-based full-stack experiments supporting web and backend services. Mobile or IoT use cases handled through SDKs and APIs, where Node or JavaScript is applied	Mobile tracking supported through snippet	Mobile SDK support for test execution
Internationalization and localization support	Global customer base referenced in case studies and awards, with experimentation features that respect GDPR and work across regions	Global form analytics supported	Multilingual interface and targeting support

Read other comparisons between Convert and Formisimo (Zuko).