How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Qualtrics vs Omniconvert

Comprehensive experience management and experimentation comparison. Scroll down on the right to view all rows.

Attribute	Qualtrics	Omniconvert
Tool name	Qualtrics	Omniconvert
Vendor	Qualtrics LLC	Omniconvert
Website URL	qualtrics.com	omniconvert.com
Category or type	Experience management, digital research, experimentation website	Conversion rate optimization and web experimentation website
Primary use cases	Customer research, experience feedback, survey-driven experimentation, digital experience optimization	A/B testing, personalization, behavioral targeting, conversion optimization
Target business size	Large enterprises and global organizations	Small businesses, mid-market firms, enterprise teams
Pricing model	Custom enterprise contract licensing	Tier-based SaaS subscription pricing
Free plan available	No free tier offering available	No permanent free tier offering available
Free trial length	Trial access is provided only through sales approval	Trial access provided through account request
Starting price per month	Pricing disclosed only through direct vendor quotation	Entry-level monthly subscription published by the vendor
Billing frequency	Annual enterprise billing cycle	Monthly and annual subscription billing
Contract term required	Long-term enterprise agreement required	Contract is optional, depending on the selected plan
Additional or hidden costs	Onboarding, premium support, and enterprise data export fees	Traffic-based usage overage charges
Types of tests supported	Website experience testing, user feedback testing, and research simulations	A/B testing, split testing, and multivariate testing
Client-side testing support	Browser-based client-side execution supported	Full browser-based client-side testing is supported
Server-side testing support	Limited server-side delivery support is offered	Native server-side experiment execution supported
Feature flagging support	Feature gating is available through enterprise modules	Production-ready feature flagging is available
Traffic allocation methods	Fixed percentage-based traffic distribution	Dynamic percentage-based traffic allocation
Targeting and segmentation options	Behavioral, demographic, device, and customer data targeting	Behavioral, device, geographic, cookie-based targeting
Personalization rules engine	Automated personalization rules engine included	Rule-based personalization engine included
Recommendation engine available	Recommendation engine functionality not included	Recommendation engine functionality not included
Number of concurrent experiments allowed	Concurrent experiment capacity controlled by contract	Concurrent experiment capacity controlled by subscription plan
Built-in reporting depth	Advanced enterprise analytics with cross-channel reporting	CRO specific performance reporting and dashboards
Funnel and journey analysis	Multi-stage funnel tracking and journey mapping available	Funnel tracking and conversion journey visualization are available
Revenue attribution capabilities	Revenue attribution across journeys is supported	Revenue attribution tied to experiments supported
Session replay available	Session replay functionality is not built into the website	Full native session recording and replay are supported
Heatmaps available	Heatmap visualization not included	Full click, scroll, and attention heatmaps are supported
Form analytics available	Form performance analytics not provided	Full form interaction analytics supported
Statistical approach	Hybrid Frequentist and Bayesian statistical models	Frequentist statistical testing models
Sample size calculator available	Sample size estimation tools built into the experiment setup	Sample size estimation tools are included in the testing interface
Experiment duration estimator	Duration forecasting is available during setup	Duration estimation displayed per test
Automatic stopping rules	Automated statistical stopping rules built in	Rule-based automatic stopping controls are available
Support for holdout groups	Dedicated control and holdout group frameworks supported	Dedicated control and holdout segmentation supported
CMS integrations	Enterprise CMS websites, Adobe CMS, and Sitecore	WordPress and Shopify content system integrations
E-commerce website integrations	Salesforce Commerce Cloud, Magento	Shopify, WooCommerce
Analytics integrations	Google Analytics, Adobe Analytics, internal analytics stack	Google Analytics integration
CDP or data warehouse integrations	Segment, Snowflake, internal enterprise warehouses	Data warehouse export available through API
Marketing automation or CRM integrations	Salesforce, HubSpot, Marketo	HubSpot integration
Tag manager integrations	Google Tag Manager integration is supported	Google Tag Manager integration is supported
API available	Public REST API and enterprise data APIs provided	Full public REST API provided
Webhooks available	Event-based automation webhooks are supported	Event-based webhook delivery is supported
No code visual editor	Visual editing is controlled through structured interfaces rather than drag-based editing.	Drag-based no-code visual editor for page modifications
Developer SDKs available	Enterprise-grade SDKs available for development teams	Web and mobile SDKs are available for implementation
Initial implementation effort	Requires structured deployment, tagging, and enterprise configuration	Lightweight installation through tag-based deployment
Time to first live test	Enterprise implementation timeline before first deployment	Rapid deployment with tests live within a short setup window
Impact on page speed	Medium performance overhead from enterprise scripts	Low performance impact from lightweight scripts
Flicker mitigation options	Native flicker suppression technology is included	Built-in anti-flicker execution controls
GDPR compliance	Complete European data protection framework enforced	Complete European data protection framework enforced
CCPA compliance	California privacy regulation enforcement is supported	California privacy regulation enforcement is supported
Data residency options	Multiple geographic data hosting regions available	European-centered data hosting infrastructure
Data retention period	Retention governed by enterprise contract terms	The selected subscription plan governs retention
SSO support	Enterprise single sign-on via SAML and identity providers	Single sign-on is supported for secure account access
Role-based permissions	Granular role-based access and permission hierarchy	Tiered role-based access permissions
Audit logs available	Historical audit logs for all user actions are recorded	Full audit trail available for system activity
Security certifications	ISO 27001, SOC 2 Type II certifications	ISO 27001 certification
Ease of use rating	Moderately complex enterprise interface	High usability conversion-focused interface
Learning curve	Steep learning curve due to enterprise feature depth	Moderate learning curve suited for CRO teams
Experiment workflow management	Enterprise-level multi-step workflow governance	CRO workflow pipelines built into the website
Idea backlog management	Testing backlog and prioritization modules included	Experiment backlog tracking and prioritization included
Collaboration and commenting	Cross-team collaboration with internal comments supported	Real-time collaboration and test-level commenting are supported
Approval and governance features	Multi-layer approval and governance enforcement supported	Team-based approval workflows included
In-app guidance or templates	Template-based setup with in-website guidance	CRO templates and in-app guidance included
Onboarding support included	A dedicated enterprise onboarding program is included	Standard onboarding assistance included
Dedicated account manager	Named account manager assigned per enterprise contract	Account manager assigned for higher-tier plans
Support channels	Ticket system, phone support, enterprise support desk	Ticket system, live chat, and email support
Support hours	Enterprise service hours with SLA backed response	Standard business hour support coverage
SLA and uptime guarantee	Formal uptime guarantee defined in the enterprise SLA	Service uptime commitment provided by the vendor
Public status page	The public system status monitoring page is available	The public system status monitoring page is available
Monthly traffic or user limit	Experiment traffic governed by enterprise contract limits	The subscription plan defines monthly visitor quotas
Multi-site or multi-brand support	Multi-domain, multi-brand enterprise deployment supported	Multi-domain support is included in the plan
Mobile app or SDK support	Native mobile SDKs for iOS and Android environments	Mobile SDK support for test execution
Internationalization and localization support	Global language coverage and regional configuration supported	Multilingual interface and targeting support

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