How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Excentos Workbench vs. Omniconvert Explore

Comprehensive business software and conversion optimization comparison. Scroll down on the right to view all rows.

Attribute	Excentos Workbench	Omniconvert Explore
Tool name	Excentos Workbench	Omniconvert Explore
Vendor	Excentos (software vendor listed on SourceForge)	Omniconvert SRL
Website URL	https://sourceforge.net/software/product/excentos-Workbench/	omniconvert.com/explore
Category or type	Business software under the “AB Testing / CRO / Website Optimization / Conversion Tools” category in software directories	Conversion rate optimization, A/B testing, and a personalized website for ecommerce and web properties
Primary use cases	Running experiments or optimization tasks on websites, conversion optimization for web properties (as per listing among CRO alternatives)	A/B or split tests on web pages, personalization for users, visitor segmentation, optimizing conversion funnels, improving ecommerce metrics (add-to-cart, checkout, AOV)
Target business size	Likely small to medium organizations or any websites seeking CRO, given presence in software-comparison listings for a broad audience	Small, mid-market to larger ecommerce businesses and online retailers needing optimization and testing at scale
Pricing model	Listed among free/open-source/open-license/entry-level software alternatives (SourceForge suggests a budget-conscious or self-hostable model)	Subscription pricing based on the number of tested visitors/traffic per month, tiered by monthly visitors quota
Free plan available	The software directory does not clearly list a free or freemium plan, its presence among “alternatives” suggests a possible free or open license, but the documentation is unclear	Free plan for up to 50,000 website visitors per month on core features, no credit card required
Free trial length	Not documented publicly, no mention of a trial period in available sources	Free plan doubles as entry-level usage, full features available under free-visitor quota (effectively a free trial for smaller sites)
Starting price per month	Not available publicly, no pricing disclosed in comparison listings	Entry pricing is marketed at around [$167] per month for base tested-visitor volume (per a third-party review)
Billing frequency	Not documented	Monthly (with visitor-based quota) under the subscription model
Contract term required	Not specified publicly	Flexible subscription tied to monthly visitor quota, no strict long-term contract mentioned in public material
Additional or hidden costs	Not documented, unknown whether upgrades or premium features require extra payment	Charges may increase if visitor/traffic thresholds exceed plan quota, extra costs for higher visitor volumes, or advanced features (as typical for tiered usage pricing)
Types of tests supported	Not clearly documented, listed among generic CRO/optimization tools, so likely supports A/B testing or basic experiment functionality depending on implementation	A/B testing, split-URL tests, multivariate or variant testing, personalization and overlays, survey/feedback experiments
Client-side testing support	Not documented publicly, feature list not available to confirm client-side vs server-side execution	Client-side testing support via visual editor and snippet/tag-manager integration for web pages
Server-side testing support	Not documented publicly for Excentos Workbench	Public documentation emphasizes front-end web experiments, with no clear mention of server-side support
Feature flagging support	Not documented	Not prominently listed, primary focus on CRO, personalization, and user-experience testing rather than feature-flag management
Traffic allocation methods	Not disclosed in public sources for Excentos Workbench	Traffic is distributed across variants/URLs using the built-in A/B and split-URL test engine
Targeting and segmentation options	Not clearly documented, no public feature list giving segmentation details	Segmentation based on visitor attributes, traffic source, UTM parameters, and possibly more than 40 variables, depending on configuration
Personalization rules engine	Not documented publicly for Excentos Workbench	Personalization capabilities, allowing dynamic content and on-site experience adjustments per segment or visitor behavior
Recommendation engine available	Not documented	The website is not primarily positioned as a recommendation engine provider, and its features lean toward testing and personalization rather than product recommendations
Number of concurrent experiments allowed	Not disclosed publicly	The website messaging emphasizes the ability to “run tests without limits,” suggesting multiple experiments are concurrently possible
Built-in reporting depth	Not clearly described in Excentos documentation or directories	Detailed reporting dashboards for conversion metrics, visitor behavior, and eCommerce KPIs (conversion rate, AOV, revenue per visitor)
Funnel and journey analysis	Not documented for Excentos Workbench in public sources	Primary emphasis on page-level experiments, complete funnel journey analysis is not clearly promoted in public materials
Revenue attribution capabilities	Not documented for Excentos Workbench	Reporting includes ecommerce metrics, allowing revenue per visitor and conversion-rate-based analysis for experiments
Session replay available	Not documented publicly for Excentos Workbench	Not prominently listed among core features, the tool focuses on testing, segmentation, and personalization rather than behavioral session replay or heatmaps
Heatmaps available	Not documented	Not listed among main features, emphasis remains on A/B testing and personalization rather than heatmaps or visual behavior analytics
Form analytics available	Not documented for Excentos	Full form interaction analytics supported
Statistical approach	Not documented publicly for Excentos Workbench	Statistical analysis and significance logic built in for A/B and multivariate tests to support data-driven decisions
Sample size calculator available	Not documented for Excentos Workbench	Internal tools for test validity and statistical significance estimation are included in website reports and dashboards
Experiment duration estimator	Not explicitly documented for Excentos	Duration and result readiness inferred by internal test analytics and reporting dashboards in Omniconvert Explore
Automatic stopping rules	Not documented for Excentos	Not clearly advertised among features, likely manual determination of winners or variant performance based on dashboards
Support for holdout groups	Not documented for Excentos Workbench	Experiment segmentation and exclusive variant targeting support subsets of users, holdout groups manageable via segmentation logic
CMS integrations	Not documented/not listed publicly for Excentos Workbench	Compatible with common ecommerce CMS websites and web stores, integrations available via code snippet or tag manager for web properties
E-commerce platform integrations	Not documented for Excentos	Supported across major ecommerce websites (Shopify, WooCommerce, Magento, and custom stores) to run tests and track conversions
Analytics integrations	Not documented	Integrations with analytics tools and the ability to export data or link to CRM/marketing stack for deeper tracking
CDP or data warehouse integrations	Not documented	Not clearly documented, integrations are likely dependent on analytics export or custom implementation rather than built-in CDP connectors
Marketing automation or CRM integrations	Not documented	Possible via analytics or marketing tool integration capabilities, not prominently listed among core features
Tag manager integrations	Not documented for Excentos Workbench	Supports tag-manager (or script snippet) deployment to simplify experiment setup without heavy code changes
API available	Not documented publicly for Excentos Workbench	API access not clearly advertised, primary interface via web editor, and built-in toolset
Webhooks available	Not documented for Excentos Workbench	Webhooks are not clearly listed among standard integration or automation features
No-code visual editor	Not documented for Excentos Workbench	Built-in visual editor for A/B testing and website personalization, allowing non-technical users to set up experiments
Developer SDKs available	Not mentioned for Excentos Workbench in public sources	Not clearly documented, Omniconvert emphasizes snippet and tag-manager deployment rather than SDK-based integrations
Initial implementation effort	Unknown for Excentos Workbench due to a lack of public documentation	Low to moderate, visual editor and snippet-based setup reduces technical complexity and speeds up deployment
Time to first live test	Not documented	Short for standard web experiments, tests can start shortly after installation using the visual editor and snippet/tag-manager setup
Impact on page speed	Not documented for Excentos Workbench	Overhead depends on the script snippet and the number of experiments, the vendor indicates minimal impact for standard usage
Flicker mitigation options	Not documented	Not explicitly mentioned among public features, the default implementation likely script-based, with no special flicker mitigation details in public docs
GDPR compliance	Not mentioned for Excentos Workbench	Compliance depends on user implementation and data handling, public docs do not specify dedicated compliance features
CCPA compliance	Not documented for Excentos Workbench	California privacy regulation enforcement is supported
Data residency options	Not documented for Excentos Workbench	European-centered data hosting infrastructure
Data retention period	Not documented	The selected subscription plan governs retention
SSO support	Not documented	Single sign-on is supported for secure account access
Role-based permissions	Not documented	Tiered role-based access permissions
Audit logs available	Not documented	Full audit trail available for system activity
Security certifications	Not publicly disclosed for either	Omniconvert Explore does not prominently display certifications in public marketing materials

Read other comparisons between Omniconvert and Excentos Workbench.