How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

FullStory vs Omniconvert

Comprehensive digital experience and experimentation comparison. Scroll down on the right to view all rows.

Read other comparisons between Omniconvert and Fullstory.

Attribute	FullStory	Omniconvert	Comparison in Detail (Info)
Tool name This row lists the official websites for Convert and Fullstory and does not represent a functional difference.	FullStory This row lists the official websites for Convert and Fullstory and does not represent a functional difference.	Omniconvert This row lists the official websites for Convert and Fullstory and does not represent a functional difference.	This row lists the official websites for Convert and Fullstory and does not represent a functional difference.
Vendor Convert is a website experimentation platform, while Fullstory is a digital experience analytics and session replay platform.	FullStory, Inc. Convert is a website experimentation platform, while Fullstory is a digital experience analytics and session replay platform.	Omniconvert Convert is a website experimentation platform, while Fullstory is a digital experience analytics and session replay platform.	Convert is a website experimentation platform, while Fullstory is a digital experience analytics and session replay platform.
Website URL Convert is used to run controlled A/B and multivariate experiments on websites, whereas Fullstory is used to analyze user behavior through session replay and behavioral insights.	fullstory.com Convert is used to run controlled A/B and multivariate experiments on websites, whereas Fullstory is used to analyze user behavior through session replay and behavioral insights.	omniconvert.com Convert is used to run controlled A/B and multivariate experiments on websites, whereas Fullstory is used to analyze user behavior through session replay and behavioral insights.	Convert is used to run controlled A/B and multivariate experiments on websites, whereas Fullstory is used to analyze user behavior through session replay and behavioral insights.
Category or type Convert typically supports teams building structured experimentation programs, while Fullstory is widely adopted by product and UX teams focused on behavioral analysis.	Digital experience intelligence and behavioral analytics website Convert typically supports teams building structured experimentation programs, while Fullstory is widely adopted by product and UX teams focused on behavioral analysis.	Conversion rate optimization and web experimentation website Convert typically supports teams building structured experimentation programs, while Fullstory is widely adopted by product and UX teams focused on behavioral analysis.	Convert typically supports teams building structured experimentation programs, while Fullstory is widely adopted by product and UX teams focused on behavioral analysis.
Primary use cases Convert pricing scales with tested visitor volume, while Fullstory pricing reflects session volume and analytics depth.	Session replay analysis, friction detection, product experience diagnostics, funnel discovery, and user behavior investigation Convert pricing scales with tested visitor volume, while Fullstory pricing reflects session volume and analytics depth.	A/B testing, personalization, behavioral targeting, conversion optimization Convert pricing scales with tested visitor volume, while Fullstory pricing reflects session volume and analytics depth.	Convert pricing scales with tested visitor volume, while Fullstory pricing reflects session volume and analytics depth.
Target business size Fullstory offers limited free access for behavioral analytics, whereas Convert primarily operates through paid experimentation plans.	Product and growth teams from mid-market to large enterprise Fullstory offers limited free access for behavioral analytics, whereas Convert primarily operates through paid experimentation plans.	Small businesses, mid-market firms, enterprise teams Fullstory offers limited free access for behavioral analytics, whereas Convert primarily operates through paid experimentation plans.	Fullstory offers limited free access for behavioral analytics, whereas Convert primarily operates through paid experimentation plans.
Pricing model Fullstory provides evaluation access for its analytics tools, while Convert access generally requires onboarding into a paid testing plan.	Usage-based SaaS plans tied to monthly sessions and feature bundles Fullstory provides evaluation access for its analytics tools, while Convert access generally requires onboarding into a paid testing plan.	Tier-based SaaS subscription pricing Fullstory provides evaluation access for its analytics tools, while Convert access generally requires onboarding into a paid testing plan.	Fullstory provides evaluation access for its analytics tools, while Convert access generally requires onboarding into a paid testing plan.
Free plan available Fullstory presents pricing tied to captured sessions, while Convert reflects the cost structure of a dedicated experimentation solution.	Entry access tier with limited session capture and basic analytics Fullstory presents pricing tied to captured sessions, while Convert reflects the cost structure of a dedicated experimentation solution.	No permanent free tier offering available Fullstory presents pricing tied to captured sessions, while Convert reflects the cost structure of a dedicated experimentation solution.	Fullstory presents pricing tied to captured sessions, while Convert reflects the cost structure of a dedicated experimentation solution.
Free trial length Convert and Fullstory address billing frequency from different optimization perspectives.	Trial access provided through controlled onboarding programs Convert and Fullstory address billing frequency from different optimization perspectives.	Trial access provided through account request Convert and Fullstory address billing frequency from different optimization perspectives.	Convert and Fullstory address billing frequency from different optimization perspectives.
Starting price per month Convert and Fullstory address contract term required from different optimization perspectives.	Public pricing is not fixed to a single number and scales with session volume Convert and Fullstory address contract term required from different optimization perspectives.	Entry-level monthly subscription published by the vendor Convert and Fullstory address contract term required from different optimization perspectives.	Convert and Fullstory address contract term required from different optimization perspectives.
Billing frequency Convert and Fullstory address additional or hidden costs from different optimization perspectives.	Monthly or annual subscription cycles, depending on contract Convert and Fullstory address additional or hidden costs from different optimization perspectives.	Monthly and annual subscription billing Convert and Fullstory address additional or hidden costs from different optimization perspectives.	Convert and Fullstory address additional or hidden costs from different optimization perspectives.
Contract term required Convert supports A/B, multivariate, and split URL testing for websites, while Fullstory does not provide structured experimentation tools.	Standard SaaS subscription with optional enterprise commitments Convert supports A/B, multivariate, and split URL testing for websites, while Fullstory does not provide structured experimentation tools.	Contract is optional, depending on the selected plan Convert supports A/B, multivariate, and split URL testing for websites, while Fullstory does not provide structured experimentation tools.	Convert supports A/B, multivariate, and split URL testing for websites, while Fullstory does not provide structured experimentation tools.
Additional or hidden costs Convert enables client-side experimentation through a website snippet, whereas Fullstory scripts are designed for behavior tracking rather than test execution.	Higher session capture limits, advanced data access, and long-term storage add incremental cost Convert enables client-side experimentation through a website snippet, whereas Fullstory scripts are designed for behavior tracking rather than test execution.	Traffic-based usage overage charges Convert enables client-side experimentation through a website snippet, whereas Fullstory scripts are designed for behavior tracking rather than test execution.	Convert enables client-side experimentation through a website snippet, whereas Fullstory scripts are designed for behavior tracking rather than test execution.
Types of tests supported Convert supports server-side experimentation for websites, while Fullstory does not position itself as a server-side testing platform.	Test observation and diagnostic validation rather than native test delivery Convert supports server-side experimentation for websites, while Fullstory does not position itself as a server-side testing platform.	A/B testing, split testing, and multivariate testing Convert supports server-side experimentation for websites, while Fullstory does not position itself as a server-side testing platform.	Convert supports server-side experimentation for websites, while Fullstory does not position itself as a server-side testing platform.
Client-side testing support Convert includes feature rollout controls within experimentation workflows, whereas Fullstory is not designed as a feature flagging system.	Behavioral observation of client-side experiments created in external tools Convert includes feature rollout controls within experimentation workflows, whereas Fullstory is not designed as a feature flagging system.	Full browser-based client-side testing is supported Convert includes feature rollout controls within experimentation workflows, whereas Fullstory is not designed as a feature flagging system.	Convert includes feature rollout controls within experimentation workflows, whereas Fullstory is not designed as a feature flagging system.
Server-side testing support Convert and Fullstory address traffic allocation methods from different optimization perspectives.	Observation of server-driven experiences through captured sessions Convert and Fullstory address traffic allocation methods from different optimization perspectives.	Native server-side experiment execution supported Convert and Fullstory address traffic allocation methods from different optimization perspectives.	Convert and Fullstory address traffic allocation methods from different optimization perspectives.
Feature flagging support Convert segments audiences for experiment targeting, while Fullstory segments users for behavioral analysis and troubleshooting.	Observation of feature rollouts executed through external feature management systems Convert segments audiences for experiment targeting, while Fullstory segments users for behavioral analysis and troubleshooting.	Production-ready feature flagging is available Convert segments audiences for experiment targeting, while Fullstory segments users for behavioral analysis and troubleshooting.	Convert segments audiences for experiment targeting, while Fullstory segments users for behavioral analysis and troubleshooting.
Traffic allocation methods Convert personalizes website experiences within experiments, whereas Fullstory focuses on observing user behavior rather than dynamically changing content.	Allocation analysis based on observed session flows rather than delivery logic Convert personalizes website experiences within experiments, whereas Fullstory focuses on observing user behavior rather than dynamically changing content.	Dynamic percentage-based traffic allocation Convert personalizes website experiences within experiments, whereas Fullstory focuses on observing user behavior rather than dynamically changing content.	Convert personalizes website experiences within experiments, whereas Fullstory focuses on observing user behavior rather than dynamically changing content.
Targeting and segmentation options Convert and Fullstory address recommendation engine available from different optimization perspectives.	Event level segmentation, behavioral cohorts, device filtering, journey-based slicing Convert and Fullstory address recommendation engine available from different optimization perspectives.	Behavioral, device, geographic, cookie-based targeting Convert and Fullstory address recommendation engine available from different optimization perspectives.	Convert and Fullstory address recommendation engine available from different optimization perspectives.
Personalization rules engine Convert and Fullstory address number of concurrent experiments allowed from different optimization perspectives.	Experience diagnosis based on observed dynamic content rather than rule delivery Convert and Fullstory address number of concurrent experiments allowed from different optimization perspectives.	Rule-based personalization engine included Convert and Fullstory address number of concurrent experiments allowed from different optimization perspectives.	Convert and Fullstory address number of concurrent experiments allowed from different optimization perspectives.
Recommendation engine available Convert delivers statistically validated experiment reporting, while Fullstory provides detailed behavioral dashboards and journey analysis.	Experience insight surfaced through behavioral intelligence rather than an automated recommendation engine Convert delivers statistically validated experiment reporting, while Fullstory provides detailed behavioral dashboards and journey analysis.	Recommendation engine functionality not included Convert delivers statistically validated experiment reporting, while Fullstory provides detailed behavioral dashboards and journey analysis.	Convert delivers statistically validated experiment reporting, while Fullstory provides detailed behavioral dashboards and journey analysis.
Number of concurrent experiments allowed Convert and Fullstory address funnel and journey analysis from different optimization perspectives.	Unlimited observation of parallel experiments created in external tools Convert and Fullstory address funnel and journey analysis from different optimization perspectives.	Concurrent experiment capacity controlled by subscription plan Convert and Fullstory address funnel and journey analysis from different optimization perspectives.	Convert and Fullstory address funnel and journey analysis from different optimization perspectives.
Built-in reporting depth Convert and Fullstory address revenue attribution capabilities from different optimization perspectives.	Detailed experience intelligence with timelines, events, rage clicks, dead clicks, and retroactive funnels Convert and Fullstory address revenue attribution capabilities from different optimization perspectives.	CRO specific performance reporting and dashboards Convert and Fullstory address revenue attribution capabilities from different optimization perspectives.	Convert and Fullstory address revenue attribution capabilities from different optimization perspectives.
Funnel and journey analysis Fullstory centers strongly on session replay as a core capability, while Convert does not focus on replay-based analytics.	Retroactive funnel construction from captured events and journeys Fullstory centers strongly on session replay as a core capability, while Convert does not focus on replay-based analytics.	Funnel tracking and conversion journey visualization are available Fullstory centers strongly on session replay as a core capability, while Convert does not focus on replay-based analytics.	Fullstory centers strongly on session replay as a core capability, while Convert does not focus on replay-based analytics.
Revenue attribution capabilities Fullstory provides visual behavior insights including heatmap-style analysis, whereas Convert prioritizes experimentation over visual tracking.	Revenue impact inference through behavioral sessions and e-commerce integration Fullstory provides visual behavior insights including heatmap-style analysis, whereas Convert prioritizes experimentation over visual tracking.	Revenue attribution tied to experiments supported Fullstory provides visual behavior insights including heatmap-style analysis, whereas Convert prioritizes experimentation over visual tracking.	Fullstory provides visual behavior insights including heatmap-style analysis, whereas Convert prioritizes experimentation over visual tracking.
Session replay available Fullstory analyzes user interactions with forms visually, while Convert evaluates form changes within structured experiments.	Full session replay with event timelines and masked sensitive data Fullstory analyzes user interactions with forms visually, while Convert evaluates form changes within structured experiments.	Full native session recording and replay are supported Fullstory analyzes user interactions with forms visually, while Convert evaluates form changes within structured experiments.	Fullstory analyzes user interactions with forms visually, while Convert evaluates form changes within structured experiments.
Heatmaps available Convert applies formal statistical validation to experiment outcomes, whereas Fullstory focuses on behavioral patterns rather than hypothesis testing.	Behavioral overlays and interaction clustering, rather than traditional static heatmaps Convert applies formal statistical validation to experiment outcomes, whereas Fullstory focuses on behavioral patterns rather than hypothesis testing.	Full click, scroll, and attention heatmaps are supported Convert applies formal statistical validation to experiment outcomes, whereas Fullstory focuses on behavioral patterns rather than hypothesis testing.	Convert applies formal statistical validation to experiment outcomes, whereas Fullstory focuses on behavioral patterns rather than hypothesis testing.
Form analytics available Convert provides planning tools for estimating experiment sample sizes, while Fullstory does not center its platform on statistical test design.	Field interaction review through replay timelines and frustration detection Convert provides planning tools for estimating experiment sample sizes, while Fullstory does not center its platform on statistical test design.	Full form interaction analytics supported Convert provides planning tools for estimating experiment sample sizes, while Fullstory does not center its platform on statistical test design.	Convert provides planning tools for estimating experiment sample sizes, while Fullstory does not center its platform on statistical test design.
Statistical approach Convert and Fullstory address experiment duration estimator from different optimization perspectives.	Qualitative dominant with quantitative aggregation through event and funnel logic Convert and Fullstory address experiment duration estimator from different optimization perspectives.	Frequentist statistical testing models Convert and Fullstory address experiment duration estimator from different optimization perspectives.	Convert and Fullstory address experiment duration estimator from different optimization perspectives.
Sample size calculator available Convert includes experiment management controls such as stopping logic, while Fullstory does not manage live testing workflows.	Experiment sizing guided indirectly through analytics and event volume Convert includes experiment management controls such as stopping logic, while Fullstory does not manage live testing workflows.	Sample size estimation tools are included in the testing interface Convert includes experiment management controls such as stopping logic, while Fullstory does not manage live testing workflows.	Convert includes experiment management controls such as stopping logic, while Fullstory does not manage live testing workflows.
Experiment duration estimator Convert and Fullstory address support for holdout groups from different optimization perspectives.	Experiment monitoring driven by conversion data velocity rather than fixed estimators Convert and Fullstory address support for holdout groups from different optimization perspectives.	Duration estimation displayed per test Convert and Fullstory address support for holdout groups from different optimization perspectives.	Convert and Fullstory address support for holdout groups from different optimization perspectives.
Automatic stopping rules Convert integrates directly with website CMS environments for experimentation, while Fullstory integrates via tracking scripts for analytics.	Insight-driven stopping guided by detected behavioral patterns Convert integrates directly with website CMS environments for experimentation, while Fullstory integrates via tracking scripts for analytics.	Rule-based automatic stopping controls are available Convert integrates directly with website CMS environments for experimentation, while Fullstory integrates via tracking scripts for analytics.	Convert integrates directly with website CMS environments for experimentation, while Fullstory integrates via tracking scripts for analytics.
Support for holdout groups Convert and Fullstory address e-commerce platform integrations from different optimization perspectives.	Observation of naturally occurring holdout populations Convert and Fullstory address e-commerce platform integrations from different optimization perspectives.	Dedicated control and holdout segmentation supported Convert and Fullstory address e-commerce platform integrations from different optimization perspectives.	Convert and Fullstory address e-commerce platform integrations from different optimization perspectives.
CMS integrations Convert connects experiment results to analytics platforms, whereas Fullstory integrates behavioral data into product and analytics ecosystems.	Universal JavaScript deployment compatible with all CMS websites Convert connects experiment results to analytics platforms, whereas Fullstory integrates behavioral data into product and analytics ecosystems.	WordPress and Shopify content system integrations Convert connects experiment results to analytics platforms, whereas Fullstory integrates behavioral data into product and analytics ecosystems.	Convert connects experiment results to analytics platforms, whereas Fullstory integrates behavioral data into product and analytics ecosystems.
E-commerce website integrations Convert and Fullstory address cdp or data warehouse integrations from different optimization perspectives.	Deep e-commerce behavior capture through tagged checkout and cart flows Convert and Fullstory address cdp or data warehouse integrations from different optimization perspectives.	Shopify, WooCommerce Convert and Fullstory address cdp or data warehouse integrations from different optimization perspectives.	Convert and Fullstory address cdp or data warehouse integrations from different optimization perspectives.
Analytics integrations Fullstory shares behavioral insights with marketing and CRM systems, while Convert focuses on experimentation data workflows.	Integrations with product analytics, BI tools, and performance monitoring websites Fullstory shares behavioral insights with marketing and CRM systems, while Convert focuses on experimentation data workflows.	Google Analytics integration Fullstory shares behavioral insights with marketing and CRM systems, while Convert focuses on experimentation data workflows.	Fullstory shares behavioral insights with marketing and CRM systems, while Convert focuses on experimentation data workflows.
CDP or data warehouse integrations Convert and Fullstory address tag manager integrations from different optimization perspectives.	Native export to data warehouses and customer data websites Convert and Fullstory address tag manager integrations from different optimization perspectives.	Data warehouse export available through API Convert and Fullstory address tag manager integrations from different optimization perspectives.	Convert and Fullstory address tag manager integrations from different optimization perspectives.
Marketing automation or CRM integrations Both Convert and Fullstory provide APIs, though Convert centers on experimentation workflows and Fullstory on behavioral data access.	Integration with engagement, sales, and product marketing systems Both Convert and Fullstory provide APIs, though Convert centers on experimentation workflows and Fullstory on behavioral data access.	HubSpot integration Both Convert and Fullstory provide APIs, though Convert centers on experimentation workflows and Fullstory on behavioral data access.	Both Convert and Fullstory provide APIs, though Convert centers on experimentation workflows and Fullstory on behavioral data access.
Tag manager integrations Convert and Fullstory both support webhook integrations for event-driven workflows.	Deployment supported through major tag management systems Convert and Fullstory both support webhook integrations for event-driven workflows.	Google Tag Manager integration is supported Convert and Fullstory both support webhook integrations for event-driven workflows.	Convert and Fullstory both support webhook integrations for event-driven workflows.
API available Convert offers a visual editor for building website test variations, while Fullstory does not provide a visual experimentation editor.	Experience data APIs for export, analysis, and automation workflows Convert offers a visual editor for building website test variations, while Fullstory does not provide a visual experimentation editor.	Full public REST API provided Convert offers a visual editor for building website test variations, while Fullstory does not provide a visual experimentation editor.	Convert offers a visual editor for building website test variations, while Fullstory does not provide a visual experimentation editor.