How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Heap vs Omniconvert

Comprehensive digital analytics and experimentation comparison. Scroll down on the right to view all rows.

Field	Heap	Omniconvert
Tool name	Heap	Omniconvert
Vendor	Heap (by Contentsquare)	Omniconvert
Website URL	heap.io	omniconvert.com
Category or type	Digital analytics/product analytics/experience-insights website	Conversion rate optimization and web experimentation website
Primary use cases	Full-stack behavioral analytics, user journey tracking, session replay, event capture without manual tagging, conversion funnel, and retention analytics	A/B testing, personalization, behavioral targeting, conversion optimization
Target business size	Small to large businesses (startups to enterprises)	Small companies, mid-market firms, enterprise teams
Pricing model	Tiered subscription model (free and paid plans depending on usage and features)	Tier-based SaaS subscription pricing
Free plan available	Yes, free plan for basic analytics/event capture for small volume customers	No permanent free tier offering available
Free trial length	Free tier ongoing (not strictly “trial”) for basic feature set	Trial access provided through account request
Starting price per month	Not publicly fixed, depends on plan and volume (free tier for small usage)	Entry-level monthly subscription published by the vendor
Billing frequency	Subscription-based (likely monthly or as per vendor plan)	Monthly and annual subscription billing
Contract term required	No long-term commitment needed for standard plans (subscription-based)	Contract is optional, depending on the selected plan
Additional or hidden costs	Potential for higher-tier costs for advanced analytics, retention, data export, and high traffic volumes	Traffic-based usage overage charges
Types of tests supported	Not primarily designed for A/B tests. Focus is on analytics, event tracking, session data, and user behavior. Some integration with testing tools is possible.	A/B testing, split testing, and multivariate testing
Client-side testing support	Does not deliver test variants itself	Complete browser-based client-side testing is supported
Server-side testing support	Not documented, focus on analytics, not test delivery	Native server-side experiment execution is supported
Feature flagging support	Not core, focuses on analytics/data capture, not feature management	Production-ready feature flagging is available
Traffic allocation methods	Not applicable, analytics tool, not variant delivery	Dynamic percentage-based traffic allocation
Targeting and segmentation options	Extensive segmentation and filtering of user behavior, events, sessions, and user cohorts across devices and time, full journey analytics	Behavioral, device, geographic, cookie-based targeting
Personalization rules engine	Not core, analytics only	Rule-based personalization engine included
Recommendation engine available	Not publicly documented	Recommendation engine functionality not included
Number of concurrent experiments allowed	N/A, does not deliver tests itself	Concurrent experiment capacity controlled by subscription plan
Built-in reporting depth	High, full behavioral analytics, funnels, user journeys, retention, path analysis, session data, event-level insight	CRO specific performance reporting and dashboards
Funnel and journey analysis	Yes, powerful funnel and journey analysis across sessions and devices	Funnel tracking and conversion journey visualization are available
Revenue attribution capabilities	Possible if integrated with commerce or monetization data and custom events (Heap supports event tracking + conversions)	Revenue attribution tied to experiments supported
Session replay available	Yes, provides session replay to view user sessions and behavior visually	Full native session recording and replay are supported
Heatmaps available	Yes, offers heatmap tools alongside its analytics suite	Full click, scroll, and attention heatmaps are supported
Form analytics available	Not publicly documented explicitly	Full form interaction analytics supported
Statistical approach	Not applicable, analyzes raw user data/events rather than statistical test significance	Frequentist statistical testing models
Sample size calculator available	Not applicable, it's analytics, not test planning	Sample size estimation tools are included in the testing interface
Experiment duration estimator	Not applicable	Duration estimation displayed per test
Automatic stopping rules	Not applicable	Rule-based automatic stopping controls are available
Support for holdout groups	Not applicable	Dedicated control and holdout segmentation supported
CMS integrations	Via custom script insertion. It must work with any web CMS since it uses a JS snippet/event tracking	WordPress and Shopify content system integrations
E-commerce website integrations	Yes, supports integrations for tracking e-commerce user behavior, revenue, events (Heap supports event tracking + data export)	Shopify, WooCommerce
Analytics integrations	Heap supports many integrations and can function standalone as an analytics solution	Google Analytics integration
CDP or data warehouse integrations	Yes, supports data export and integration with BI/warehouse tools for deeper analysis	Data warehouse export available through API
Marketing automation or CRM integrations	Supported (Heap integrates with CRM, marketing, and BI tools)	HubSpot integration
Tag manager integrations	Works through JS snippet, compatible with tag managers	Google Tag Manager integration is supported
API available	Yes, offers API/data export for analytics and reporting	Full public REST API provided
Webhooks available	Not publicly documented clearly	Event-based webhook delivery is supported
No code visual editor	Not applicable, it's analytics, not page editing	Drag-based no-code visual editor for page modifications
Developer SDKs available	Not core, relies on JS snippet for web, may support mobile/event SDKs depending on plan	Web and mobile SDKs are available for implementation
Initial implementation effort	Low, simple snippet installation, no manual event tagging required	Lightweight installation through tag-based deployment
Time to first live test/insight	Very short, analytics data begins to flow as soon as the snippet is live	Rapid deployment with tests live within a short setup window
Impact on page speed	Minimal if implemented correctly, optimized data capture	Low performance impact from lightweight scripts
Flicker mitigation options	N/A, not delivering variants	Built-in anti-flicker execution controls
GDPR compliance	Implied, widely used globally, must comply, vendor claims compliance features	Complete European data protection framework enforced
CCPA compliance	Not publicly documented explicitly	California privacy regulation enforcement is supported
Data residency options	Not publicly documented clearly	European-centered data hosting infrastructure
Data retention period	Controlled by subscription/plan, depending on usage and storage settings	The selected subscription plan governs retention
SSO support	Not publicly documented clearly	Single sign-on is supported for secure account access
Role-based permissions	Available, supports team accounts, user segmentation, and roles per vendor documentation	Tiered role-based access permissions
Audit logs available	Not publicly documented clearly in public docs	Full audit trail available for system activity
Security certifications	Not publicly documented explicitly	ISO 27001 certification
Ease of use rating	Generally considered user-friendly for analytics and non-technical setup (autocapture reduces manual work)	High usability conversion-focused interface
Learning curve	Low for basic analytics, moderate for advanced funnel/analysis use	Moderate learning curve suited for CRO teams
Experiment workflow management	Not core, analytics only, not test delivery or management	CRO workflow pipelines built into the website
Idea backlog management	Not publicly documented	Experiment backlog tracking and prioritization included
Collaboration and commenting	Basic team dashboards and shared reports supported per vendor docs	Real-time collaboration and test-level commenting are supported
Approval and governance features	Not publicly documented	Team-based approval workflows included
In-app guidance or templates	Built-in dashboards, default event tracking, and out-of-the-box analytics templates for common use cases	CRO templates and in-app guidance included
Onboarding support included	Documentation, guides, demo/trial offering, intuitive for non-developers	Standard onboarding assistance included
Dedicated account manager	Not openly documented (likely for enterprise plans)	Account manager assigned for higher-tier plans
Support channels	Online documentation, support ticketing, help center, and user reviews mention support coverage across business sizes	Ticket system, live chat, and email support
Support hours	Not publicly documented	Standard business hour support coverage
SLA and uptime guarantee	Not publicly documented clearly on public pages	Service uptime commitment provided by the vendor
Public status page	Not publicly documented	The public system status monitoring page is available
Monthly traffic or user limit	Free plan limits sessions/volume, paid plans scale with usage	The subscription plan defines monthly visitor quotas
Multi-site or multi-brand support	Yes, supports multiple projects/websites under a single account or multi-project setup	Multi-domain support is included in the plan
Mobile app or SDK support	Yes, supports mobile analytics (web/mobile) and event tracking on apps via SDK / cross-website tracking	Mobile SDK support for test execution
Internationalization and localization support	Not publicly documented explicitly	Multilingual interface and targeting support

Read other comparisons between Omniconvert and Heap.