RFM
Segmentation
CRM
Single Customer View
Business
Profitability
Customer
Loyalty
Marketing
Effectiveness
Customer
Experience
Business
Predictability
Product
Affinity
RFM segmentation
Automated RFM analysis helps you define accurate customer segmentation, identify your Ideal Customer Profile so you can focus on nurturing your most important customers.
RFM groups
Order Count by RFM
Customer Count by RFM
Revenue by RFM Group
Margin by RFM Group

CRM / Single Customer View
Improve your Customer Profiles by adding new data to your CRM. Find who your top customers are based on metrics like revenue, margin, and the number of placed orders.
See your entire history with each client in one place.
Order Return Split
Top Customers
Single Customer View
Historical CLV
Transactional stats
Net Promoter Score
Revenue & margin

Business Profitability
Find how the Revenue and Margin are distributed between your customer segments. Compare results to determine which customer segments are more valuable to your business.
Revenue vs. Margin by Customer Type
Revenue vs. Margin by RFM Group

Customer Loyalty
Get insights for an effective customer loyalty program. Push data to various channels and treat customers differently, according to the segment they belong to.
Average Days Between Transactions
Customer Distribution
Chances to next order
RFM segmentation
Cohort Analysis
Avg Retention Rate

Empower your Growth Team with powerful Customer insights!

Marketing Effectiveness
Automated customer-driven decisions help you adjust your marketing strategies. Build unique omnichannel experiences for your customers based on their buying behavior.
Cohorts by First Purchase Moment
Buying Habits

Customer Experience
Use pre and post-delivery NPS surveys to give customers a voice and learn how you can improve customer satisfaction and customer experience.
NPS per RFM Group
NPS per Customer Attribute
NPS per Category

Business Predictability
Use historical and predictive analytics to understand your customers’ behavior and anticipate their next moves so you can improve what matters most in eCommerce: Customer Lifetime Value.
Predictive Customer Lifetime Value
Historical Customer Lifetime Value
Predictive CLV by RFM Group

Product Affinity
Find the best products that generate loyalty and the worst products that are churning your customers. Use this data for personalized offers and improved sales.
Order Return Rate per RFM Group, Customer Type, Brand, Category
NPS per RFM Group, Customer Attribute, Brand, Category
Buying Habits

Our clients are using REVEAL’s features to gain automated customer insights for digital transformation
Otter.ro case study
“When I saw that there are few customers that have a big impact in terms of revenue for each year and that we are constantly losing a lot of customers, I realised the right thing to do is to look deeper into the customer data.”
Cristian Movila
Former Director of eCommerce , Otter.ro

Let REVEAL show you the most effective way to Customer Value Optimization!

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