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Omniconvert Explore vs. Optimizely

Omniconvert’s Explore and Optimizely are great for A/B testing, but Omniconvert offers unmatched segmentation and personalization possibilities at an affordable price

We’ll fast-track your move from staging to production

Finally, You Can Improve Your Pages to Maximize Conversions Without Breaking the Bank

Budget-Friendly Plans

While Omniconvert is a full-featured tool, our pricing options are more affordable than Optimizely’s offer.

No Binding Contracts

If, for whatever reason, you decide to stop working with us, you can just do so.

We won’t ask you to pay any penalty fees, no grace period, no strings attached.

Superior Customer Support

Fantastic, quick, competent, and personal customer support to help you get the most out of Explore.

You can always count on having all your questions answered by humans - not an AI.

Key Features Comparison

See how we compare with Optimizely:

Free Trial

Easy to setup

WYSIWYG Editing

WYSIWYG Editor

WYSIWYG Editor – Chrome extension

Testing and Experimentation

A/B Testing

Multivariate Testing

Split Testing

Server Side Testing

Mobile App Testing

Overlay and Trigger Features

Ready to Use Overlays

Multiple Overlay Formats

On-Exit, On-Load, On-Scroll Triggers

OnPage Variables

Frequency Capping

Survey and Personalization

Surveys

Logic Branching for Surveys

Personalization

Dynamic Text Replacement

Analytics and Tracking

Statistical Significance Calculator

Bayesian Statistics

Frequentist Statistics

Automatic Goal Tracking

Customer Lifetime Value (CLV) tracking

Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to track Customer Lifetime Value, besides many other important metrics.
Check it here

Net Promoter Score (NPS) tracking

E-commerce Cohort Analysis

Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to run Cohort analysis, besides many other important customer analytics reports.
Check it here

Targeting and Segmentation

General Targeting

Behavioral Targeting

Location Segmentation

Weather Segmentation

Cookie Segmentation

IP Address Targeting

Segment Based On Survey Response

Integrations

Google Analytics Integration

GA4 Integration (Data Exchange)

Heatmaps Integration

Shopify Integration

BigQuery Integration

Facebook Ads RFM Audience Integration

Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads.
Check it here

Google Ads RFM Audience Integration

Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads.
Check it here

E-Commerce RFM Segmentation

Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then used to run AB tests, surveys, or personalization experiments in Explore.
Check it here

Others

Customer Support

Unlimited Subaccounts

Data Export/Import

Concierge services from the CRO team

1. Ideation stage

Data Audit & UI/UX Audit

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

Prioritized list of action points

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

Planning (create a testing roadmap)

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

2. Development and reporting stage

Setup & launch at least 2 A/B tests/month

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

In-depth reporting and suggested actions based on the experiment’s results

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

3. Account management

Dedicated person that handles all the communication with the rest of the Omniconvert team

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

Support Service

60 min 1-on-1 Onboarding

Professional Support

Meet with One of Our Specialists

Let us show you around Explore and decide for yourself if migrating from Optimizely will be a right fit for your business – no strings attached.

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Omniconvert in Numbers

>53K

Experiments
with high impact in the conversion rate

>21K

Websites
Trust us to bring them results

18B

Tested pageviews
and counting

97%

Annual Client Retention Rate
since 2013

Omniconvert vs Optimizely Pricing

Figuring out Optimizely’s pricing can be a bit tricky, as this information isn’t public on their website.

However, using information gathered from business & software review websites, we can deduce that Optimizely is an Enterprise-focused company.

The same reviews state that anything below the Web Enterprise for Optimizely comes with some limitations.

Integrations are a bit restricted, and key features like Multivariate tests and behavioral targeting might be off the table.

Unfortunately, if you’re looking to push the boundaries of innovative testing, you might find the lower-tier plans somewhat constraining.
While Optimizely doesn’t publicly share their prices, insight info gathered by Splitbase tells us the starting price for the smallest Optimizely plan is $36.000 annually and can escalate to over $200.000 per year.

With Omniconvert, on the other side, you pay what you test, starting from $3.276/year.

Our pricing plans begin from 50k tested views/month, and you can upgrade anytime.

You won’t be forced to pay exorbitant sums of money for features you don’t need. We’re here to democratize experimentation and believe money shouldn’t be a gatekeeper to A/B testing.

Top Companies Work With the Best A/B Testing Tool

Unlike Optimizely, We Provide Constant Updates so You Get an Intuitive and Useful Tool for A/B Testing and More

Ongoing Improvements

We’re committed to continuously improving Omniconvert Explore, with a clear openness to user feature requests.

Explore is constantly evolving and we’re adding more functionality to the tool.

This way, we offer you a reliable and up-to-date experience.

Affordable and Customer-Centric Tool

Larger competitors like Optimizely are heavily focused on acquiring enterprise-level companies.

At Omniconvert, we have a small but dedicated team focused on your success, not just the bottom line.

This way, we offer you a reliable and up-to-date experience.

Easy to Learn

The main issue with an enterprise-level such as Optimizely lies in its slow learning curve.

For Explore, we used our practical eComm knowledge to build a fast and intuitive solution for your company.

Finally, our Customer Success team is always willing to jump in on a call and help you with any issues.

Discover Explore - the Straightforward Testing Tool

Watch the short video and see how Explore helps you capitalize on the Full CRO Spectrum: A/B Testing, Personalization, Surveys, Overlays, and Beyond

Play Video

Results Our Clients Achieved With Omniconvert

Chat with an Omniconvert Specialist

Get in touch for a 30-minute call, where one of our specialists will show you the tool, discuss your specific needs, then help you start your migration process.

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Frequently Asked Questions

During the migration process, you can decide to keep codes active on your website.

Then, when your experiments run through Optimizely are completely over, you can remove it from your website and only keep Omniconvert Explore.

You simply install Omniconvert’s Explore tracking code on your website, then get in touch with us for a free Onboarding session. We’ll be by your side every step of the way.

Yes.

Just wait until your Optimizely subscription ends, then you can begin the onboarding process for Omniconvert Explore, guided by our specialists.

Omniconvert Explore also offers a 30-day free trial with no credit card required, allowing you to ensure you’re not double-billed.
As of 2018, Optimizely switched their pricing plans, to target large enterprises, which then accounted for 80% of its income.

Having more budget resources, these enterprise-level companies can afford to invest more into a tool – hence Optimizely adapted their prices for these types of clients.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.

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