Glossary of CRO Terms
Conversion rate optimization terminology database
This glossary provides clear definitions of essential Conversion Rate Optimization (CRO) terms. CRO focuses on improving website performance by increasing conversions, such as sales, sign-ups, or leads. Understanding these terms helps marketers, UX designers, and analysts optimize digital experiences effectively.
Each term includes a concise definition, practical applications, and related concepts to enhance comprehension. From A/B testing and heatmaps to user personas and multivariate testing, this database serves as a reference for CRO professionals and beginners alike.
Explore the terms to improve your optimization strategies and enhance website performance.