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Analysis of Variance (ANOVA) in Marketing Research
What is ANOVA? Analysis of Variance (ANOVA) is a powerful statistical method used to compare results across multiple groups, helping
Average Order Value (AOV)
Definition The average order value (AOV) measures the average amount spent on your website each time a customer places an
A/B Testing
A/B Testing (also called split testing or bucket testing) is a technique used to determine if a specific change made
Adaptive Content
Definition Adaptive content is a dynamic approach to digital marketing that designs specific online experiences for individual users based on
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Behavioral Segmentation
Retail and eCommerce professionals face unprecedented challenges in acquiring and retaining customers: rising acquisition costs, customers becoming increasingly mindful of spending, and competitors left and
Browser Compatibility
Browser compatibility refers to the ability of a website or web application to function correctly across different web browsers. This is crucial because users access
Behavioral Targeting
Definition Behavioral targeting is a digital marketing technique in which you gather and analyze user data, create user profiles based on this data, and then
Banners
When competition for attention is fierce, and consumers are tired of seeing ads everywhere, businesses constantly seek ways to elevate their brand visibility. Among these
Buyer Persona
Buyer Persona Definition A buyer persona is a fictional character created from real-world buyer data. It enables business owners to understand the needs and thoughts
Branching Logic Surveys
Definition Logic branching in surveys is a feature allowing survey creators to guide the flow of a form and only show respondents the questions that
Baseline Conversion
Definition In the field of Conversion Rate Optimization (CRO), baseline conversion refers to the initial conversion rate observed on a website (or any other digital
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Conjoint Analysis
What is Conjoint Analysis? Conjoint analysis is a statistical technique used to understand how people make decisions when faced with multiple product or service attributes.
Customer Experience Management (CXM)
Introduction to Customer Experience Management (CXM) Customer Experience Management (CXM) refers to the strategies, processes, and tools businesses use to improve every interaction a customer
Cohort Retention Rate
Cohort retention rate and customer stickiness are two important metrics that businesses use to understand and improve their relationships with their customers. Cohort retention rate
Captive Product Pricing
What Is Captive Product Pricing? Captive product pricing is a pricing strategy that is often used by companies to increase their profits. This strategy involves
Customer Segmentation
Definition Customer segmentation means separating your entire customer base into smaller, easier-to-manage customer segments. Segmentation helps you improve the quality of customer experience and create
Conversion Rate Optimization (CRO)
What is CRO? Conversion rate optimization (CRO) is an important part of online marketing strategies. In an environment that offers so many choices and distractions,
Conversion
In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged through call-to-action (CTA) messages.
Cost per Acquisition (CPA)
Cost Per Acquisition in digital marketing (CPA) is a vital metric that measures the cost of acquiring a new customer through your marketing efforts. It
Customer Empathy
Customer Empathy Definition Customer empathy is the ability to understand and share the feelings of a customer. This means being able to put yourself in
Conversion Rate
Do you need more clarity over your eCommerce?Get your conversion rate analysed by the: Audience Traffic sources Behavior
Cost per Thousand Impressions (CPM)
breaks down the CPM formula, explores its advantages compared to other metrics, and reveals the key factors that can impact CPM rates.
CRO Test
What Is a CRO Test Conversion Rate Optimization (CRO) Test refers to the different types of testing methodologies used in CRO processes to identify the
Churn Rate
What is the Churn Rate? The Churn rate is a broad term referring to the action of people leaving a specific group in a given
Cart Page
Definition The cart page is a fundamental component of an eCommerce website, allowing prospects to inspect and organize items they plan to buy. It acts
Cohort Analysis
Understand the significance, benefits, and potential of the cohort analysis. Discover how to apply it in and improve Customer Retention.
Cookie Segmentation
Definition Cookie segmentation is the practice of categorizing website users into distinct groups based on the data stored in their browser cookies. Cookies are small
Control Page
Definition The control page is the standard version of a page or app, against which CRO professionals are measuring variations’ performance. This page represents the
Click Map
Definition A click map, also spelled as a clickmap, is a form of website heatmap that illustrates the areas where users interact with an interface.
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Demographic Segmentation
What is Demographic Segmentation? Demographic segmentation is the process of dividing a broad audience into smaller, more defined groups based on shared characteristics. These characteristics,
Dynamic Content
Dynamic content is web content that adjusts in real time to the user’s behavior, preferences, and interactions. This can be done by showing users things
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CRO Experiment
Understand what an Experiment means in Conversion Rate Optimization and discover 7 Different CRO Experiment Examples and Ideas.
Exit Popup
Get a better understanding of exit-intent popus. Discover best-practices in creating them and effective strategies to applying them.
Exit Intent Technology
Delve deep into the mechanics of exit intent technology, its benefits, and how to effectively leverage it to increase conversions.
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Funnel Testing
Definition Funnel testing represents comparing not just two pages against each other but multiple related pages that are all part of your sales funnel. Funnel
Form Testing
Definition Form testing refers to the process of assessing your online form’s quality and effectiveness. Generally, form testing is done by testing elements such as
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Growth Hacking
Definition Growth hacking, alternatively named ‘growth marketing,’ refers to using marketing strategies that are both resource-efficient and cost-effective. Its primary objectives are to foster the
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Heuristic Evaluation (CRO)
What is Heuristic Evaluation? Heuristic evaluation is a kind of inspection for usability. In this case, an expert who judges if it is according to the
Heat Map
A heat map is a graphic representation of data in which values are represented by colors. They allow you to track and record what visitors
Hypothesis (CRO)
Definition The Conversion Rate Optimization (CRO) hypothesis is a fundamental statement that serves as the basis for any A/B test or experiment conducted on a website. Similar
Hero Image
Definition In web design, a hero image serves as the initial visual element—be it a photograph, graphic, illustration, or video—that greets visitors on a web
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Interstitial
Definition In the context of web and mobile experiences, “interstitials” refer to elements that appear between two main pieces of content, often in the form
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Lifetime Value
Definition Customer Lifetime Value (CLV) is an important metric representing the total predicted revenue a company can expect to earn from a customer throughout their
Landing Page Optimization
What is a Landing Page? This page opens up when a customer clicks on a link – either from the search engine or from an
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Margin of Error
What is the Margin of Error? The margin of error is a crucial concept in A/B testing, helping marketers, product managers, and data analysts gauge
Multivariate Testing (MVT)
What is Multivariate Testing (aka MVT)? Unlike A/B testing, the goal of MVT (multivariate testing) is to determine not which page, but which combination of variations
Micro Conversion
Definition In the context of digital marketing, micro conversions represent all actions guiding customers toward the ultimate objective, namely, macro conversion. To draw the line
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Net Promoter Score (NPS)
Are we winning, or losing with our clients? If upper management came and asked you this question, would you be able to give a definite
Null Hypothesis
Definition The null hypothesis in the context of A/B testing represents the absence of an effect or difference between the compared variants. Now, let’s look
O
Organic Traffic
Organic traffic refers to visitors who come to your website through unpaid search engine results. This type of traffic, which is highly valued by website
Online Survey Tools
What Are Online Survey Tools? Online survey tools are software solutions that provide the ability to create, run and interpret various types of surveys either on the
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Product Recommendation Engine
A product recommendation engine (aka reco engine) is a type of software that tracks the user’s behavior on e-commerce sites and based on that, it
Product Cannibalization
Product Cannibalization Definition Product cannibalization is a phenomenon that occurs when a company’s new product or service competes with and reduces the demand for one
Product Page
Definition The product page in eCommerce serves as a comprehensive showcase detailing the product features, manufacturer information, and applications (among other essential details.) This dedicated
Popup Banner
Definition A popup banner is an image that emerges in the forefront when navigating a website. Users can engage with this window if it includes
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Representative Sample
What is a Representative Sample? A representative sample is a subset of a larger population that accurately mirrors its key characteristics, such as demographics, behaviors,
Regression Analysis
Regression analysis is a critical tool for businesses and marketers seeking to understand the relationships between variables and make informed, data-driven decisions. By using regression
Revenue Per Visitor (RPV)
Revenue per visitor (RPV) is a business metric used for measuring the total amount of money generated by a visitor to your website. This metric
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Stratified Sampling
What is Stratified Random Sampling? Stratified random sampling is a method of sampling that involves dividing a population into smaller subgroups, known as strata, based
Systematic Random Sampling
Systematic random sampling is a widely used sampling technique in research and analytics. It provides a structured yet random method for selecting samples from a
Statistical Power Analysis in A/B Testing
When running A/B tests to improve website conversion rates or optimize marketing strategies, understanding the reliability of your results is crucial. This is where Statistical
Split Testing
Split Testing Definition Split testing is the activity of randomly distributing the incoming traffic to the website between two different URLs of the same page
Sales Funnel
A sales funnel is a graphic representation of the sales stages a customer goes through when buying a product.
What is a Sample Size? Definition, Examples & Formula
Sample size refers to the number of observations or data points collected in a study, and it plays a critical role in the accuracy and
Shopping Cart Abandonment
Definition Shopping cart abandonment refers to customers adding products to their online shopping cart but leaving the website without completing the purchase. Causes contributing to
Session Recording
Definition Session recording is an instrument used by researchers to acquire qualitative insights on visitors’ website behavior and experiences. With session recordings, marketers and CRO
Scroll Map
Definition A scroll map is a visual representation of how visitors engage with your website by scrolling through its pages. Think of it as a
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Tracking Code
Ever wondered how businesses gather valuable insights into user behavior, measure website performance, and optimize their marketing strategies? It all starts with an inconspicuous piece
Thank You Page
While often an afterthought, the Thank You Page holds immense potential for nurturing customer relationships, boosting conversions, and leaving a lasting positive impression on your
Trust Badge
Definition Trust badges, also known as trust seals or security seals, are small visual cues placed on a website to instill confidence in visitors. These
Traffic Segmentation
Definition Traffic segmentation in marketing is a strategic method where you organize visitors into different groups based on specific criteria, to pinpoint the various sources
Test Duration
Definition In the realm of digital marketing, the term “test duration” refers to the timeframe during which an A/B test is conducted. While there isn’t
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User Test Guide: Definition, Benefits, and Effective Techniques
User testing is the process through which the interface and functions of a website, app, product, or service are tested by real users who perform
UVP (Unique Value Proposition)
In business and marketing, the UVP (unique value proposition) is a statement that clearly tells your potential customers how they will benefit from your offer,
Unique Visitors
Unique visitors defines one of the most common KPIs of all kinds of websites.
UTM LINK
Definition A UTM link (abbreviated from Urchin Tracking Module) refers to a specific set of parameters attached to a URL to track users landing on
User Intent
Definition User intent refers to a user’s underlying purpose or goal when conducting a search query through a search engine. User intent considers the keywords
Uplift (CRO)
Definition At its core, a CRO uplift signifies the positive change or improvement in the conversion rate of a website, app, or any other digital
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Value Based Bidding (VBB)
In today’s competitive digital landscape, marketers and business owners are constantly seeking ways to maximize returns on their advertising investments. One strategy that’s growing in
Voice of Customer
What Is Voice of the Customer (VOC)? Voice of the Customer (VOC) is a term used to describe the collective feedback and opinions of a
Variation
Definition A variation refers to a modified version of a webpage or a specific element within a webpage. These modifications are used in A/B testing
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Website Feedback Survey
Website feedback surveys are an online marketing technique for collecting qualitative data from visitors or customers. They are delivered to users directly on the website
Weather Targeting
Weather targeting is a marketing strategy involving grouping consumers based on weather conditions or weather-related data and then creating specific approaches according to the weathers
Website Personalization
Definition Generally speaking, website personalization is the process of adjusting the content, layout, and overall user experience of a website to meet the individual preferences
Website Optimization
Definition Website optimization is the process of refining a website’s performance through an experimental and impact-focused strategy. Conversion Rate Optimization facilitates this process. Conversion Rate
