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Gear up your website for real time, one-to-one interaction.

Unlock growth with data driven personalization.

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*30 days FREE trial. A/B testing, Website Overlays, Surveys and Advanced Segmentation included.

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Personalization means being relevant

Talk to real people. Not demographics.

Omniconvert powers up your visitor interactions with everything you know about them, so you can deliver a relevant, real time experience.

The most advanced segmentation engine in the market

With Omniconvert, you will choose from 40+ data points to know your visitors and use all your insights to tailor the offer they can’t refuse.

Real conversations lead to real sales. And profits. Omniconvert covers all layers of Customer Segmentation which can give you incredible insight when it comes to creating one-to-one connections with your customers.

Exit personalization boosts Samsung’s revenue by 26% in two weeks

See the case study
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Personalization in advertising.

Types of Web Personalization

If you want to be noticed, you should consider surprising your audience with a different approach. 

The principle of website personalization is pretty simple: sort your visitors/customers by certain criteria and then treat them accordingly. Some personalization strategies that keep your efforts to a minimum and can be done with a personalization platform such as Omniconvert Explore are:

By User type

  • A personalized experience for new visitors: discounts for subscribing, reviews and trust badges emphasized on landing pages, welcome messages, navigational tooltips, personalized chat messages

By website behavior

  • Product recommendations according to their visited pages
  • A personalized experience for new visitors: discounts for subscribing, reviews and trust badges emphasized on landing pages, welcome messages, navigational tooltips, personalized chat messages
  • Personalized search results
  • Upselling and cross-selling products according to their cart
  • Using gamification overlays to increase the AOV (check the AVON case study)
  • Adapting navigation according to their behavior (filters, links, buttons)

By weather & temperature

  • Showing related products according to the temperature outside
  • Displaying different categories of products
  • Showing messages on product pages

By Device type

  • Showing different elements on a specific device type
  • Displaying first higher-value products on expensive devices
  • Product related to the device type (if you are selling cell phone accessories)

By geo-location

Benefits of Web Personalization

All the website personalization efforts are affecting in a way or another the User Experience. If you want to improve your conversion rates, you have to improve first the User Experience. Besides, a better User Experience, it also has other benefits

  • Improves overall User Experience
  • Gives a sense of professionalism for your brand
  • Increases user engagement on the website
  • Improves brand awareness
  • Increases conversion rates and AOV
  • Improves customer retention significantly
  • Makes the conversion optimization process easier

What can you personalize with Omniconvert?

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Adapt web pages

Adapt the content of the existing webpages.

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Personalized overlays

Trigger on-load, on-scroll & on-exit personalized overlays to re-engage or be relevant to each visitor at the right time.

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Satisfaction surveys

Target unhappy customers from previous customer satisfaction surveys. Give them what they need.

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Integrations

With our direct integrations and with those made through Zapier you can connect Omniconvert with the apps you’re currently using, such as your email marketing provider, your ecommerce platform or your analytics tools.

Analytics

Google Analytics, Google Tag Manager, Hotjar or Inspectlet are important tools that help you monitor your traffic and your users behavior on your website, through analytics and heatmaps. We have integrations with all of these so you can track and get valuable insights from all your Omniconvert experiments.

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Online shops

Whatever your ecommerce platform, Omniconvert allows you to make the most out of it by easily integrating with platforms such as Magento or Shopify.

Email automation

Through Zapier you can easily connect your Omniconvert lead capturing overlays with any major email automation service, such as MailChimp or GetResponse. No wasting time on manually syncing lists, no new-leads are lost.

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We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.

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