Gear up your website for real time, one-to-one interaction.
*30 days FREE trial. A/B testing, Website Overlays, Surveys and Advanced Segmentation included.
Personalization means being relevant
Talk to real people. Not demographics.
Omniconvert powers up your visitor interactions with everything you know about them, so you can deliver a relevant, real time experience.
The most advanced segmentation engine in the market
With Omniconvert, you will choose from 40+ data points to know your visitors and use all your insights to tailor the offer they can’t refuse.
Real conversations lead to real sales. And profits. Omniconvert covers all layers of Customer Segmentation which can give you incredible insight when it comes to creating one-to-one connections with your customers.
Exit personalization boosts Samsung’s revenue by 26% in two weeks
Types of Web Personalization
If you want to be noticed, you should consider surprising your audience with a different approach.
The principle of website personalization is pretty simple: sort your visitors/customers by certain criteria and then treat them accordingly. Some personalization strategies that keep your efforts to a minimum and can be done with a personalization platform such as Omniconvert Explore are:
By User type
- A personalized experience for new visitors: discounts for subscribing, reviews and trust badges emphasized on landing pages, welcome messages, navigational tooltips, personalized chat messages
By website behavior
- Product recommendations according to their visited pages
- A personalized experience for new visitors: discounts for subscribing, reviews and trust badges emphasized on landing pages, welcome messages, navigational tooltips, personalized chat messages
- Personalized search results
- Upselling and cross-selling products according to their cart
- Using gamification overlays to increase the AOV (check the AVON case study)
- Adapting navigation according to their behavior (filters, links, buttons)
By Device type
- Showing different elements on a specific device type
- Displaying first higher-value products on expensive devices
- Product related to the device type (if you are selling cell phone accessories)
By geo-location
- Surprising your visitors by showing a location-based message
- Showing what other people from their area bought
- Showing statistics based on their location that are meant to increase brand trust
- Showing testimonials/reviews from people in the same area
- Offering discount based on their location and their AoV
- Showing pictures that are representative for that location
- Offering free delivery/returns according to their location
By weather & temperature
- Showing related products according to the temperature outside
- Displaying different categories of products
- Showing messages on product pages
Benefits of Web Personalization
All the website personalization efforts are affecting in a way or another the User Experience. If you want to improve your conversion rates, you have to improve first the User Experience. Besides, a better User Experience, it also has other benefits
- Improves overall User Experience
- Gives a sense of professionalism for your brand
- Increases user engagement on the website
- Improves brand awareness
- Increases conversion rates and AOV
- Improves customer retention significantly
- Makes the conversion optimization process easier
What can you personalize with Omniconvert?
Adapt web pages
Adapt the content of the existing webpages.
Personalized overlays
Trigger on-load, on-scroll & on-exit personalized overlays to re-engage or be relevant to each visitor at the right time.
Satisfaction surveys
Target unhappy customers from previous customer satisfaction surveys. Give them what they need.
Integrations
With our direct integrations and with those made through Zapier you can connect Omniconvert with the apps you’re currently using, such as your email marketing provider, your ecommerce platform or your analytics tools.
Analytics
Google Analytics, Google Tag Manager, Hotjar or Inspectlet are important tools that help you monitor your traffic and your users behavior on your website, through analytics and heatmaps. We have integrations with all of these so you can track and get valuable insights from all your Omniconvert experiments.
Online shops
Whatever your ecommerce platform, Omniconvert allows you to make the most out of it by easily integrating with platforms such as Magento or Shopify.
Email automation
Through Zapier you can easily connect your Omniconvert lead capturing overlays with any major email automation service, such as MailChimp or GetResponse. No wasting time on manually syncing lists, no new-leads are lost.
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