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A/B Testing

  • Unlimited: A/B/n Tests
    Run as many AB tests as you need, at the same time, or mutually exclusive
  • Triggered Overlays (on-exit, on-scroll, on-load)
    Use our templates to test interactive overlays triggered on-exit, on-scroll or time-delayed after the page has loaded
  • Split Testing
    Split traffic and redirect visitors to other previously built pages
  • Code editor
    Use the code editor to run the most advanced experiments your dev heart desires
  • Google Chrome plugin visual editor
    Edit the website with a visual WYSIWYG editor Google Chrome Plugin
  • Unlimited Goals/Metrics
    Define as many goals as you want to be tracked, with an attribution window defined by yourself
  • Multi-device Website Testing
    Launch experiments on mobile, tablet or desktop
  • Advanced Segmentation and Targeting (Geo, URL, Cookie, Custom JS, etc)
    Segment the traffic based on advanced parameters
  • URL Targeting
    Target specific URLs based on Regex or advanced conditioning
  • Device, Resolution & OS targeting
    Based on the device model, maker, resolution, operating system or version
  • Preview Variations
    See how the variations look like before setting them live
  • Advanced Tracking and Reporting
    Nice charts & reports to show the progress + pdf reports for the upper management
  • Attribution model
    Decide to look at the data using linear distribution or assisted conversions
  • Stat Engine (Bayesian & Frequentist Statistics)
    Choose between frequentist or bayesian reporting or use both
  • Single Sign On (SSO) for enterprise (price will be discussed after the trial)
    Use Okta to securely log in with your work email
  • Multiple Websites and subaccounts
    Provide access to various subaccounts that get view or edit rights to selected websites only
  • API Access
    This allows users to access an API, which provides access to a collection of data or functionalities.
  • Add/ edit elements
    Add new content or edit the existing one - statically or even dinamically
  • Traffic allocation
    Allocate traffic equally or according to various
  • Preview links
    Send preview links to get feedback from various stakeholders
  • Mutually Exclusive Experiments
    Run multiple experiments at the same time: you decide to exclude visitors so that they are addressed by only one experiment
  • Download & share detailed pdf report
    Send nice pdfs personalized with the company's logo to share the progress with various stakeholders
  • Notifications & alerts
    Get notified when something happens with the experiments
  • Integrations:
  • Google Analytics 4
    Get data from GA4 & push data to GA4
  • Google Tag Manager
    Get data from GTM & push data to GTM
  • Shopify
    Integrate Omniconvert Explore with Shopify
  • Vtex
    Integrate Omniconvert Explore with Vtex
  • Omniconvert Reveal
    Get segments from Omniconvert Reveal
  • Hotjar
    Integrate with Hotjar to see heatmaps or screen recordings for variation vs control
  • CampaignMonitor
    Integrate with Campaign Monitor to send lead data

Personalization

  • Dynamic Text Replacement
    Get consistency between the ad and the landing page by chaning the copy based on various parameters like UTM source, campaign, group, etc
  • Geo targeting
    Adjust the website according to the IP of the visitor. Londoners get a differnent website than New Yorkers
  • User Type Targeting
    New users can see a different version of the website than returning ones
  • Traffic Source Targeting
    Traffic Source Targeting allows you to choose specific sources of traffic for which you can trigger personalized experiences.
  • URL Targeting
    Display the experiment to the visitors that have seen specific URLs in their current session on the website.
  • IP Targeting
    Show your experiment only to the visitors that have a particular IP address.
  • Ready-to-use overlays
    Pick from a lot of templates that are ready forn you to adjust and launch
  • Internet Service Provider Targeting
    Useful for telekom companies - they can address the visitors connecting from a competitor with their points of difference
  • Weather conditions Targeting
    Weather conditions targeting allows you to deliver ads based on specific weather conditions such as temperature, rain, or snow.
  • Cookie Targeting
    When you want to use a specific cookie that was previously baked in the visitor's website (don't know how much will this last)
  • Behavioral Targeting
    Target visitors based on their previous / current behavior: the ones that have a product in their cart, etc
  • Device & OS Targeting
    Create traffic segments for visitors that use Windows, MacOS, Linux, iOS or Android
  • Query & UTM Parameter Targeting
    Create segments that based on URM source, medium, term, content, campaign.
  • Browser & Screen Resolution Targeting
    Create segments that target visitors who have a specific browser name, vesrsion, language as well screen width and height.
  • RFM Segment Targeting
    Segment your audience based on the individual RFM score of each user.
  • Survey responses Targeting
    Adapt the content of the website based on the survey answers
  • IP Targeting
    Change the wesbite to various IPs (sometime ago, one of our customers fooled their competitors to think they run a fake campaign)
  • CRM data Targeting
    Connect Omniconvert with your CRM to segment visitors by existing data. (coming soon)
  • Templates
    A library with different overlays, bars, ribbons, pop-ups templates.
  • Customer action Triggers (on-exit intent, on scroll, on load, time on page)
    Action triggers are events that prompt the display of a widget, such as when a user intends to exit a page, scrolls, or spends a certain amount of time on a page.
  • Campaign Activation Triggers
    Campaign activation triggers are conditions that must be met for a marketing campaign to be launched or activated.
  • Mutually Exclusive Groups
    Feature where users can only be allocated to one group, excluding them from being part of any other group simultaneously.
  • Download Detailed pdf Report
    Provide a short and concise summary of the experiment results followed by a link to download a detailed and personalized PDF report.
  • Send branded reports
    Easily deliver customized reports with your brand to keep your customers or your colleagues informed and engaged.
  • API Access
    The feature allows users to access an API, which provides access to a collection of data or functionalities.
  • Selective-Page Campaigns
    Selective-Page Campaigns allows you to target specific web pages where the experiments will be displayed
  • Multi-Device Campaigns
    Multi-device campaigns allow advertisers to reach their target audience across multiple devices, such as smartphones, tablets, and desktops.
  • Cross-Domain Campaigns
    A feature that allows campaigns to be run across multiple domains or websites.
  • Custom Attributes List Targeting
    A targeted attribute list that helps identify specific characteristics or qualities of a particular group or individual.
  • Unlimited Campaign Version History
    Keep track of version history: easy access to previous campaign versions for reference or editing.
  • Campaign Scheduling
    Allows you to plan and schedule your personalization experiments, ensuring timely execution and successful results.

Web Surveys

  • Widget surveys
    Trigger Widget survey "on load", "on exit" or "on scroll" with the option to include or exclude URLs, addressed to particular segments of traffic or to the whole traffic.
  • Popup surveys
    Trigger Popup survey "on load", "on exit" or "on scroll" with the option to include or exclude URLs, addressed to particular segments of traffic or to the whole traffic.
  • On-exit triggering
    On-exit triggering is a feature that automatically displays a survey when a user intents to exits
  • On-scroll triggering
    The ability to trigger a survey On-scroll.
  • On-load triggering
    The ability to trigger a survey On-load.
  • Logic branching
    Using logic branching , you can direct the respondent to : a specific question, to a personalized experiment, redirect him to a specific URL, take him to the end screen or close the survey.
  • Scale responses
    With this you can make your visitors answer questions like “How much did you like it, on a scale from 1 to 10″
  • Grid responses
    This will allow you to get questions using a grid layout: multiple options on rows, a scale on the columns
  • Unique choice responses
    This option lets the visitor choose only one answer
  • Multiple choice responses
    This option lets the visitor choose multiple answers
  • Image responses
    With this option you can show the visitor pictures as answers
  • Lead collection
    You can collect leads (name, email, phone, etc) after the last question of the survey.
  • Limit responses
    Ability to stop automatically the survey once the maximum of responses has been reached.
  • Mutually Exclusive Groups
    Run multiple surveys at the same time: you decide to exclude visitors so that they are addressed by only one survey.
  • All the segmentation capabilities
    Target your segments created in Explore
  • Geo targeting
    Target visitors coming from a specific country, region, city or weather conditions.
  • IP Targeting
    Show your Survey only to the visitors that have a particular IP address.
  • Internet Service Provider Targeting
    Segment visitors based on the Internet service provider they are using.
  • Weather conditions Targeting
    Target visitors for specific weather conditions.
  • Cookie Targeting
    Segments visitors by their cookies.
  • Device & OS Targeting
    Create traffic segments for visitors that use Windows, MacOS, Linux, iOS or Android
  • Query & UTM Parameter Targeting
    Create segments that based on URM source, medium, term, content, campaign.
  • Browser & Screen Resolution Targeting
    Create segments that target visitors who have a specific browser name, version, language OR screen width and height.
  • Behavioral Targeting
    Target visitors based on their previous / current behavior: the ones that have a product in their cart, etc
  • RFM Segment Targeting
    Segment your audience based on the individual RFM score of each user.
  • Survey responses Targeting
    Target survey visitors that gave a specific response.
  • CRM data Targeting
    Use customer relationship management (CRM) data to identify and target specific audience segments for your surveys.
  • Google Analytics 4
    Seamlessly integrate Google Analytics 4 for advanced data tracking and analysis of website and app performance.
  • Google Tag Manager
    Get data from GA4 & push data to GA4
  • Piwik Integration
    Get data from Piwik & push data to Piwik
  • Zapier
    Push leads data to Zapier to integrate with a ton of other tools
  • Hotjar
    Integrate with Hotjar to see heatmaps or screen recordings for variation vs control
  • CampaignMonitor
    Integrate with Campaign Monitor to send lead data

How are we different

  • No limitations whatsoever: no matter how much you pay, you get access to all the features
  • Enterprise-grade software at an affordable price
  • Keep running tests going until you deploy it
  • Onboarding and Training
  • Dedicated Account Manager with email, Phone, and Chat Support
  • US and EU Data Center Available
  • Professional Support & onboarding: data, implementation or strategy assistance on demand
  • Free access to our CVO Academy for 1 user
    • For eCommerce:
  • Monitor the NPS pre and post-delivery
  • RFM Segmentation for your customers
  • Personalize based on 1st-party data

Agency Pricing

  • No limitations whatsoever: no matter how much you pay, you get access to all the features
  • Enterprise-grade software at an affordable price
  • If you’re not paid, you don’t pay us either: you can freeze the payments
  • We help you win deals: extended trials for POCs (up to 3 months)
  • Unlimited Sub-Accounts
  • Onboarding and Training
  • Dedicated Account Manager with email, Phone, and Chat Support
  • US and EU Data Center Available
  • Professional Support & onboarding: data, implementation or strategy assistance on demand
  • Free access to CVO Academy for 1 user
    • Oops, there's something wrong. Have you missed “.” or “@” somewhere? Please enter a valid email address.

Experiment Implementation

  • No limitations whatsoever
  • Enterprise-grade software at an affordable price
  • If you’re not paid, you don’t pay us either: you can freeze the payments
  • We help you win deals: extended trials for POCs (up to 3 months)
  • Unlimited Sub-Accounts
  • Onboarding and Training
  • Dedicated Account Manager with email, Phone, and Chat Support
  • US and EU Data Center Available
  • Professional Support & onboarding: data, implementation or strategy assistance on demand
  • Free access to CVO Academy for 1 user
    • Oops, there's something wrong. Have you missed “.” or “@” somewhere? Please enter a valid email address.

CRO Turnkey Solution

  • No limitations whatsoever: no matter how much you pay, you get access to all the features
  • Enterprise-grade software at an affordable price
  • If you’re not paid, you don’t pay us either: you can freeze the payments
  • We help you win deals: extended trials for POCs (up to 3 months)
  • Unlimited Sub-Accounts
  • Onboarding and Training
  • Dedicated Account Manager with email, Phone, and Chat Support
  • US and EU Data Center Available
  • Professional Support & onboarding: data, implementation or strategy assistance on demand
  • Free access to CVO Academy for 1 user
    • Oops, there's something wrong. Have you missed “.” or “@” somewhere? Please enter a valid email address.

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November Offer eCommerce Growth Suite

The bundle you need to nail conversion, retention, and CX – up to 74% discount

Starting from

$287/mo.
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Not sure which plan you need?

Book a complimentary 30-minute call and let’s talk strategy.

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Frequently Asked Questions

A tested user is any visitor that is included in any experiment (A/B Testing, Personalization or Survey) and that you can see in the reporting area. For example, if you have an A/B Test where 500 users see the control page and 500 see the variation page, then you will consume 1,000 tested users in total.

Being marketing experts before anything else, we made every feature as simple as possible to implement by non-technical people. So, if you can copy and paste, you should be qualified enough to start using Omniconvert.

Actually, that’s good news, and it means that you have converted a lot already! Technically, the system notifies you by email and pauses all running experiments until your next billing cycle starts or until you decide to upgrade your account.
We provide you an initial script (a very simple piece of code) to be installed on your website. Additionally, to protect you from the dark side of coding, we have developed a wide range of plugins for multiple open source platforms (WordPress, Joomla, Magento etc.)
Most likely, if you decide to cancel, this would either be an absurd move or related to the fact that you’d have converted enough, you have too much money already or you simply want to retire. We have a lot of respect for senior citizens and believe they deserve the best – and are big fans of the absurd (we own a massive collection of Monty Python sketches). With this in mind, we have programmed the system to fully reflect our beliefs. Meaning you can cancel at any time, with your subscription continuing until the end of the billing cycle you have initially chosen.
Omniconvert works for almost any kind of self-hosted website: custom coded, CMS platforms (WordPress, Joomla, Drupal etc), eCommerce platforms (Shopify, Magento, Bigcommerce etc.). The only requirement is that you have access to the source code in order to paste in the Omniconvert code.

You can install our code using the GTM. However, you should know that this approach will slow down the deployment of our code, which can cause issues with some of your experiments such as screen flickering before A/B tests and delayed triggering for banner popups.

As any code that you install on your website, Omniconvert needs some time to load, but we have worked hard to make it as fast as possible. Right now it takes about ~100 ms for the Omniconvert code to load, which is practically unnoticeable. And since the code is cacheable, it will load only at the first visit.
The short answer is NO. The long answer is that if you have multiple experiments running, you should pay attention at the segmentation and traffic allocation in order for your experiments not to overlap and influence each others results.
To implement changes on any page, Omniconvert uses javascript that’s not readable by googlebot.Therefore, Google will always see the original page, which means that your SEO results will not be influenced by Omniconvert. If you find it hard to believe us, then here’s what Matt Cutts has to say about it “I’ve been quite clear that there’s nothing wrong with A/B testing. In fact, less than a month ago I tweeted that ‘A/B testing can be really helpful’ and included a link to best practices.”
Not really, we reserve our right to suspend any account that is linked to websites that have gambling, politics or adult content.

Yes, we do! Please check our NGO page for more details.

Decathlon powers sales and support at scale with Omniconvert.

If we want to understand customer behaviors, we need to collect, to analyze, and to use the right data. That’s the way, to maximize, to optimize the customer’s lifetime value.

 We have been working with Omniconvert for 3 years now. I like this partnership because they understand offline and online business. I love their ideas and different angles to tackle issues and to find solutions based on data. I like their innovative spirit.

They make us progress on omnichannel thanks to their out-of-the-box way of thinking and their experience in data management.

JEAN-FRANCOIS MACE
Chief Digital Officer

5/5 Review

Numbers don’t lie: proven performance for hundreds of companies.

We empower companies and agencies worldwide drive meaningful change with one of the most experimentation suites in the market.

49K

Experiments
with high impact in the conversion rate

24K

Websites
Trust us to bring them results

21M

Pages running
and counting

Book a demo
The support team is unreal - they are always very thorough, responsive, and helpful. They are more than willing to assist in coding issues, or weird glitches, and never nickle and dime over those hours. The tool has worked seamlessly with each of the websites we manage, and allows us to A/B test easily and efficiently without much development time
Eliza S.
Eliza S.Marketing Campaign LeadHelpSystems
Very flexible tool, that provides massive insight about customers and their behavior
Michael Pruner
Michael PrunerFounder & CMO and Neun Weine GmbH
Omniconvert has really helped me to drive our CRO testing forward at pace. We have measurable impact data for site changes, and the ability to A/B test
Ralph Harris-Brown
Ralph Harris-BrownHead of Marketing at Third Space
A ton of capabilities to do very advanced testing, reporting, optimizations, and buildouts. I'm a customer based in the US, and the time difference or geographical differences have never been an issue, either
Susie Marino
Susie MarinoEvents CoordinatorAction for Boston Community
The flexibility it offers is fantastic - as long as you can imagine what you want to do, it should be possible! The ability to pick up on variables on the page is also a fantastic feature.
Jonathan Broadhurst
Jonathan BroadhurstE-Commerce ExecutiveCooksongold

November Offer eCommerce Growth Suite

The bundle you need to nail conversion, retention, and CX – up to 74% discount

Starting from

$287/mo.
Read More

Still undecided? Let’s arrange a call!

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Meaningful conversations that lead to more conversions