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A/B Testing
- Unlimited: A/B/n Tests Run as many AB tests as you need, at the same time, or mutually exclusive
- Triggered Overlays (on-exit, on-scroll, on-load) Use our templates to test interactive overlays triggered on-exit, on-scroll or time-delayed after the page has loaded
- Split Testing Split traffic and redirect visitors to other previously built pages
- Code editor Use the code editor to run the most advanced experiments your dev heart desires
- Google Chrome plugin visual editor Edit the website with a visual WYSIWYG editor Google Chrome Plugin
- Unlimited Goals/Metrics Define as many goals as you want to be tracked, with an attribution window defined by yourself
- Multi-device Website Testing Launch experiments on mobile, tablet or desktop
- Advanced Segmentation and Targeting (Geo, URL, Cookie, Custom JS, etc) Segment the traffic based on advanced parameters
- URL Targeting Target specific URLs based on Regex or advanced conditioning
- Device, Resolution & OS targeting Based on the device model, maker, resolution, operating system or version
- Preview Variations See how the variations look like before setting them live
- Advanced Tracking and Reporting Nice charts & reports to show the progress + pdf reports for the upper management
- Attribution model Decide to look at the data using linear distribution or assisted conversions
- Stat Engine (Bayesian & Frequentist Statistics) Choose between frequentist or bayesian reporting or use both
- Single Sign On (SSO) for enterprise (price will be discussed after the trial) Use Okta to securely log in with your work email
- Multiple Websites and subaccounts Provide access to various subaccounts that get view or edit rights to selected websites only
- API Access This allows users to access an API, which provides access to a collection of data or functionalities.
- Add/ edit elements Add new content or edit the existing one - statically or even dinamically
- Traffic allocation Allocate traffic equally or according to various
- Preview links Send preview links to get feedback from various stakeholders
- Mutually Exclusive Experiments Run multiple experiments at the same time: you decide to exclude visitors so that they are addressed by only one experiment
- Download & share detailed pdf report Send nice pdfs personalized with the company's logo to share the progress with various stakeholders
- Notifications & alerts Get notified when something happens with the experiments
Personalization
- Dynamic Text Replacement Get consistency between the ad and the landing page by chaning the copy based on various parameters like UTM source, campaign, group, etc
- Geo targeting Adjust the website according to the IP of the visitor. Londoners get a differnent website than New Yorkers
- User Type Targeting New users can see a different version of the website than returning ones
- Traffic Source Targeting Traffic Source Targeting allows you to choose specific sources of traffic for which you can trigger personalized experiences.
- URL Targeting Display the experiment to the visitors that have seen specific URLs in their current session on the website.
- IP Targeting Show your experiment only to the visitors that have a particular IP address.
- Ready-to-use overlays Pick from a lot of templates that are ready forn you to adjust and launch
- Internet Service Provider Targeting Useful for telekom companies - they can address the visitors connecting from a competitor with their points of difference
- Weather conditions Targeting Weather conditions targeting allows you to deliver ads based on specific weather conditions such as temperature, rain, or snow.
- Cookie Targeting When you want to use a specific cookie that was previously baked in the visitor's website (don't know how much will this last)
- Behavioral Targeting Target visitors based on their previous / current behavior: the ones that have a product in their cart, etc
- Device & OS Targeting Create traffic segments for visitors that use Windows, MacOS, Linux, iOS or Android
- Query & UTM Parameter Targeting Create segments that based on URM source, medium, term, content, campaign.
- Browser & Screen Resolution Targeting Create segments that target visitors who have a specific browser name, vesrsion, language as well screen width and height.
- RFM Segment Targeting Segment your audience based on the individual RFM score of each user.
- Survey responses Targeting Adapt the content of the website based on the survey answers
- IP Targeting Show your experiment only to the visitors that have a particular IP address.
- CRM data Targeting Connect Omniconvert with your CRM to segment visitors by existing data. (coming soon)
- Templates A library with different overlays, bars, ribbons, pop-ups templates.
- Customer action Triggers (on-exit intent, on scroll, on load, time on page) Action triggers are events that prompt the display of a widget, such as when a user intends to exit a page, scrolls, or spends a certain amount of time on a page.
- Campaign Activation Triggers Campaign activation triggers are conditions that must be met for a marketing campaign to be launched or activated.
- Mutually Exclusive Groups Feature where users can only be allocated to one group, excluding them from being part of any other group simultaneously.
- Download Detailed pdf Report Provide a short and concise summary of the experiment results followed by a link to download a detailed and personalized PDF report.
- Send branded reports Easily deliver customized reports with your brand to keep your customers or your colleagues informed and engaged.
- API Access
- Selective-Page Campaigns Selective-Page Campaigns allows you to target specific web pages where the experiments will be displayed
- Multi-Device Campaigns Multi-device campaigns allow advertisers to reach their target audience across multiple devices, such as smartphones, tablets, and desktops.
- Cross-Domain Campaigns A feature that allows campaigns to be run across multiple domains or websites.
- Custom Attributes List Targeting A targeted attribute list that helps identify specific characteristics or qualities of a particular group or individual.
- Unlimited Campaign Version History Keep track of version history: easy access to previous campaign versions for reference or editing.
- Campaign Scheduling Allows you to plan and schedule your personalization experiments, ensuring timely execution and successful results.
Web Surveys
- Widget surveys Trigger Widget survey "on load", "on exit" or "on scroll" with the option to include or exclude URLs, addressed to particular segments of traffic or to the whole traffic.
- Popup surveys Trigger Popup survey "on load", "on exit" or "on scroll" with the option to include or exclude URLs, addressed to particular segments of traffic or to the whole traffic.
- On-exit triggering On-exit triggering is a feature that automatically displays a survey when a user intents to exits
- On-scroll triggering The ability to trigger a survey On-scroll.
- On-load triggering The ability to trigger a survey On-load.
- Logic branching Using logic branching , you can direct the respondent to : a specific question, to a personalized experiment, redirect him to a specific URL, take him to the end screen or close the survey.
- Scale responses With this you can make your visitors answer questions like "How much did you like it, on a scale from 1 to 10″
- Grid responses This will allow you to get questions using a grid layout: multiple options on rows, a scale on the columns
- Unique choice responses This option lets the visitor choose only one answer
- Multiple choice responses This option lets the visitor choose multiple answers
- Image responses With this option you can show the visitor pictures as answers
- Lead collection You can collect leads (name, email, phone, etc) after the last question of the survey.
- Limit responses Ability to stop automatically the survey once the maximum of responses has been reached.
- Mutually Exclusive Groups Run multiple surveys at the same time: you decide to exclude visitors so that they are addressed by only one survey.
- All the segmentation capabilities Target your segments created in Explore
- Geo targeting Target visitors coming from a specific country, region, city or weather conditions.
- IP Targeting Show your Survey only to the visitors that have a particular IP address.
- Internet Service Provider Targeting Segment visitors based on the Internet service provider they are using.
- Weather conditions Targeting Target visitors for specific weather conditions.
- Cookie Targeting Segments visitors by their cookies.
- Device & OS Targeting Create traffic segments for visitors that use Windows, MacOS, Linux, iOS or Android
- Query & UTM Parameter Targeting Create segments that based on URM source, medium, term, content, campaign.
- Browser & Screen Resolution Targeting Create segments that target visitors who have a specific browser name, version, language OR screen width and height.
- Behavioral Targeting Target visitors based on their previous / current behavior: the ones that have a product in their cart, etc
- RFM Segment Targeting Segment your audience based on the individual RFM score of each user.
- Survey responses Targeting Target survey visitors that gave a specific response.
- CRM data Targeting Use customer relationship management (CRM) data to identify and target specific audience segments for your surveys.
- Google Analytics 4 Seamlessly integrate Google Analytics 4 for advanced data tracking and analysis of website and app performance.
- Google Tag Manager Get data from GA4 & push data to GA4
- Piwik Integration Get data from Piwik & push data to Piwik
- Zapier Push leads data to Zapier to integrate with a ton of other tools
- Hotjar Integrate with Hotjar to see heatmaps or screen recordings for variation vs control
- CampaignMonitor Integrate with Campaign Monitor to send lead data
Integrations:
- Google Analytics 4 Get data from GA4 & push data to GA4
- Google Tag Manager Get data from GTM & push data to GTM
- Shopify Integrate Omniconvert Explore with Shopify
- Vtex Integrate Omniconvert Explore with Vtex
- Omniconvert Reveal Get segments from Omniconvert Reveal
- Hotjar Integrate with Hotjar to see heatmaps or screen recordings for variation vs control
- CampaignMonitor Integrate with Campaign Monitor to send lead data
Not sure which plan you need?
Book a complimentary 30-minute call and let’s talk strategy.
Frequently Asked Questions
JEAN-FRANCOIS MACE
Chief Digital Officer
Decathlon powers sales and support at scale with Omniconvert.
If we want to understand customer behaviors, we need to collect, to analyze, and to use the right data. That’s the way, to maximize, to optimize the customer’s lifetime value. We have been working with Omniconvert for 3 years now. I like this partnership because they understand offline and online business. I love their ideas and different angles to tackle issues and to find solutions based on data. I like their innovative spirit. They make us progress on omnichannel thanks to their out-of-the-box way of thinking and their experience in data management
Numbers don’t lie: proven performance for hundreds of companies.
We empower companies and agencies worldwide drive meaningful change with one of the most experimentation suites in the market.
Experiments
49K
with high impact in the conversion rate
Websites
24K
Trust us to bring them results
Pages running
21M
and counting
The flexibility it offers is fantastic - as long as you can imagine what you want to do, it should be possible! The ability to pick up on variables on the page is also a fantastic feature.
Cooksongold
Jonathan Broadhurst , E-Commerce Executive
The support team is unreal - they are always very thorough, responsive, and helpful. They are more than willing to assist in coding issues, or weird glitches, and never nickle and dime over those hours. The tool has worked seamlessly with each of the websites we manage, and allows us to A/B test easily and efficiently without much development time
HelpSystems
Eliza S. , Marketing Campaign Lead
Very flexible tool, that provides massive insight about customers and their behavior
Neun Weine GmbH
Michael Pruner , Founder & CMO
Omniconvert has really helped me to drive our CRO testing forward at pace. We have measurable impact data for site changes, and the ability to A/B test
Third Space
Ralph Harris-Brown , Head of Marketing
A ton of capabilities to do very advanced testing, reporting, optimizations, and buildouts. I'm a customer based in the US, and the time difference or geographical differences have never been an issue, either
Action for Boston Community
Susie Marino , Events Coordinator
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