A/B testing made easy.

Referrer type

Segment the visitors that arrive on your website from a particular referrer category: direct, paid, organic (search engine), referral.

Referrer URL

Segment the visitors that come from your partners’ website in specific pages.

Weather temperature (Celsius)

Select an exact value, greater or lower value for the temperature in Celsius at the visitor’s location.

Weather temperature (Fahrenheit)

Select an exact value, greater or lower value for the temperature in Fahrenheit at the visitor’s location.

Weather condition

Display different messages when it is raining, snowing, sunny or cloudy.

Country

Segment only the visitors from a specific country.

Region

Segment the visitors coming from a certain region.

City

Segment only the visitors from a specific city.

Range around the city

Segment for a specific area around a city in miles or kilometers.

Detractors from NPS

Create a segment that gathers all the detractors (1-6 points) from a NPS survey.

Promoters from NPS

Create a segment that gathers all the promoters (9-10 points) from an NPS survey.

Users that answered

Create a segment based on the answers of previous omniconvert surveys.

Returning visitor

Select only the visitors that have previously visited your website.

New visitor

Select the visitors that arrived for the first time on your website.

Days since first visit

Trigger the experiment after a number of days since the visitor first arrived on your website.

Days since previous visit

Trigger the experiment after a number of days since the visitor last arrived on your website.

Count visits

Create a segment based on the number of unique visits (sessions) that a visitor has on your website.

Count pageviews in current session

Display the experiment to the visitors that have specific pageviews in their current session.

URLs visited in current session

Display the experiment to the visitors that have seen specific URLs in their current session on the website.

Time on site in current session

Show your experiment only to the visitors that have spent a certain amount of time on the website in their current session.

Landing page in current session

Segment the traffic based on the first URL users have seen in the current session.

Viewed variation

Create a segment of visitors that have landed on a specific variation of one of your AB testing experiments.

Online visitors on the current page

Segment based on the number of unique visitors that are currently on the page.

utm_source

Create a segment that will include only the visitors that come from a certain advertiser, publication, site, etc.

utm_medium

Create a segment that will select only the visitors that come from a certain advertising or marketing medium such as: cpc, banner, email newsletter.

utm_term

Create a segment of users based on the paid search keywords.

utm_content

Create a segment of users that come from a certain link of one ad.

utm_campaign

Create a segment that will include only the visitors that come from an individual campaign name, slogan, promo code, etc. for a product.

RFM Score

Segment your audience based on the individual RFM Score of each user.

Customer lifetime value

Segment your customers based on the CLV from your database.

Customer name

Segment your traffic based on the customer’s name from your database.

GTM attribute

Create segments based on the current pages data layer values.

Woopra segment

Create segments by using the all-ready created Woopra labels (segments).

Kissmetrics Attribute

Create a segment of users that have a specific Kissmetrics attribute.

Cookie

Create different traffic segments based on the visitor’s available cookies.

Onpage Variable

Segment based on the information displayed on the page.

Custom attribute

Segment based on values you previously set individually for a customer.

IP address

Show your experiment only to the visitors that have a particular IP address.

Device type

Create different segments for desktop, phone or mobile.

Operating system

Create traffic segments for visitors that use Windows, MacOS, Linux, iOS or Android.

Browser name

Create segments for visitors that use Chrome, Mozilla Firefox, Opera, Safari or Internet Explorer.

Browser version

Select the visitors that use a certain browser version or a lower/greater version than a specific one.

Browser language

Gather in different segments users based on the language used for their browser.

Screen width

Create traffic segments based on the screen width the visitors are using.

Screen height

Create traffic segments based on the screen height the visitors are using.

Javascript variable

Create traffic segments based on the Javascript executing code.

Internet Service Provider

Segment your website’s traffic based on the internet service provider the visitors use.