Home > Customer Value Optimization > Retention Rate Optimization

Retention Rate Optimization Articles

This section is dedicated to expert-level tips on retention rate optimization. Why is this KPI so important? Because retaining existing customers is cheaper than acquiring new customers.

Did you know that the average retention rate for ecommerce is around 30%? How’s your e-store doing compared to the industry’s average? Before you think of ways to optimize retention rate, you must be sure that you’re using the right formula.

Opposite of customer churn rate, customer retention rate represents the number of customers your ecommerce business retains over a given period. It is a metric that measures the efficiency of your customer retention strategy. It is one of the most important indicators of your e-store’s health.

Explore the materials in this section and you’ll find answers to all of your questions regarding retention rate optimization, from most effective strategies to the most common mistakes ecommerce businesses make.

This guide provides step-by-step instructions on conducting a thorough audience analysis.

How to Perform an Effective Audience Analysis for Better Marketing

The process of gathering, analyzing, and comprehending data about your target audience is known as audience analysis. Determining your audience’s identity is the primary objective....

Valentin RaduFebruary 14, 2023

How can you calculate repeat customer rate?

What is repeat customer rate? How do you calculate it? And why should you care about it? Check out this informative article to keep growing!

Valentin RaduFebruary 13, 2023

Customer Lifetime Value Analysis: Reveal Vs. Excel Example Vs. Analytics

REVEAL’s customer lifetime value analysis, NPS, RFM and cohort analysis enables you to perform deep dives easily, without wasting hours on aggregating data.

Valentin RaduFebruary 8, 2023

Product affinity analysis is a game changer for ecommerce businesses as it helps identify patterns and relationships between products, allowing businesses to optimize their sales strategies based on customer preferences and increase revenue.

Product Affinity and Relationships; Game-Changer in eCommerce

Using product affinity to create marketing campaigns that deliver precisely what people need (when they need it.)

Oana PredoiuJanuary 27, 2023

Utilize rfm aggregation to improve customer retention rate and drive continuous growth.

How to drive growth with eCommerce customer retention rate optimization

One of the keys to building a successful ecommerce business is customer retention rate. Find out how to use the RFM model to fuel your...

Valentin RaduJanuary 27, 2023

Discover proven methods to analyze and enhance customer lifetime value for your business.

The Customer Lifetime Value (CLV) Guide: What it is, How to Calculate and Improve CLV

Customer Lifetime Value is a metric that estimates the total revenue a business can expect from a single customer throughout their entire relationship. Customer Lifetime...

Valentin RaduJanuary 26, 2023

Consumer Behavior in Marketing. Patterns, Types & Segmentation

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

Valentin RaduJanuary 16, 2023

Customer churn analysis: Understanding why customers leave

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see...

Alexandra PanaitescuJanuary 16, 2023

Property to analyze churn propensity using data science for churn prevention.

Propensity to Churn: lose the gut feeling and grow retention with Data Science

This post examines customer retention through a churn predictive model - showing you how to use this model to predict customer attrition, address red flags inside your...

Oana PredoiuJanuary 11, 2023

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

eCommerce Growth Ideas for 2020

The Smart Marketer's Guide to NPS

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.