Home > Customer Experience > Customer Research

Customer Research Articles

You’ll find in this section various materials that approach one of the most important practices in ecommerce marketing: customer research.

The purpose of customer research is to identify your customers’ needs, challenges, behavior and motivators. Customer research helps you build the ideal customer profile, segment your customer database and identify who are your most valuable customers.

On our blog, you’ll find the information you need for quantitative and qualitative research: desk research, online data analysis, customer surveys, interviews and focus groups.

The Power of Natural Language Processing (NLP) in Survey Results Interpretation

NLP gives computers the ability to understand and interpret human language. See how NLP can help you find the needle in your data haystack.

Oana PredoiuFebruary 15, 2024

21 NPS questions examples & tips from CVO strategists.

Nail your NPS Surveys with These 21 NPS Questions & Survey Examples

Maximize your NPS survey results with this collection of NPS questions examples and tips and tricks coming from CVO Strategists.

Oana PredoiuMarch 6, 2023

Survey Scales: How to Choose the Right One?

Improve Customer Experience by asking for feedback at each key point in the user journey. Be user & customer centric. Improve Customer Experience Take a...

Valentin RaduFebruary 20, 2023

Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall...

Oana PredoiuFebruary 14, 2023

Buyer persona examples

A buyer persona is one of the most important parts in your marketing strategy. We have prepared some examples of buyer persona to fully understand...

Valentin RaduFebruary 10, 2023

A magnifying glass examining customer segmentation tools on a pile of colored sticky notes.

Customer segmentation tools – and how they can help you

Learn more about why customer segmentation is vital for your growth and what tools are out there that can get the job done

Valentin RaduJanuary 25, 2023

How do you find your value shoppers?

How do you find your value shoppers? Check out this short, but intense article about identifying your best customers and much more!

Valentin RaduJanuary 20, 2023

RFM (Recency, Frequency, Monetization) is a widely used marketing analysis technique that helps businesses segment and target their customers based on their purchasing behaviors. By analyzing the recency

What is RFM (Recency, Frequency, Monetary Value)?

Understanding the meaning of RFM segmentation is essential for your online store customer retention and can help improve customer lifetime value.

Valentin RaduJanuary 16, 2023

How do you find your biggest spenders?

Improve the quality of your business by finding your biggest spending customers. How can you do that? Find out from this piece!

Valentin RaduJanuary 10, 2023

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

eCommerce Growth Ideas for 2020

The Smart Marketer's Guide to NPS

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.