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Customer Experience Articles

In this section, you’ll find various materials that help you create excellent customer experiences. Improving your omnichannel customer experience results in improved customer satisfaction, lower customer churn rate, increase revenues, so your ecommerce business becomes more profitable.

Apart from offering great products, to win the battle against your competitors you need to create positive experiences for your customers during each interaction they’re having with your brand and exceed their expectations. Great customer experience is what creates loyalty and advocacy in a world where word of mouth is still one of the strongest magnets that attract new clients.

Achieving customer-centricity is not easy and many ecommerce businesses go through massive changes in the structure of their company. Read our materials on this topic and see how you can improve the customer experience for each step in the customer journey and for each customer segment.

10 Best Customer Experience Management (CEM) Software

What is an Experience Management Software? A Customer Experience Management (CEM) software is essential for businesses focused on delivering exceptional customer journeys. These tools gather,...

Santiago VeraNovember 5, 2024

How to Improve CLV Through a 5-Star Customer Experience

Will Laurenson's insightful look at Customer Experience and how it influences companies' North Star metric.

Will LaurensonJune 12, 2024

The Strategic Importance of the Chief Experience Officer (CXO) Role

Why a Chief Experience Officer (CXO) cannot be overlooked anymore. Explore the significance of having a CXO in your organization.

Oana PredoiuFebruary 19, 2024

CEM vs. CRM: Is One Better Than the Other?

Discover how CRM and CEM will help you reshape your customer relationships for the better, in a world where customer-centricity is key.

Alexandra PanaitescuFebruary 16, 2024

The Power of Natural Language Processing (NLP) in Survey Results Interpretation

NLP gives computers the ability to understand and interpret human language. See how NLP can help you find the needle in your data haystack.

Oana PredoiuFebruary 15, 2024

Marketing cx ed unlocking the power of synergy.

How Marketing and Customer Experience Combine to Create Extraordinary Customer Experiences

Explore how the union between marketing and CX initiatives can help you achieve true customer-centricity and unprecedented business growth.

Oana PredoiuJuly 6, 2023

Iso 9001 certification how omnicompetence ensures your dutie's safety.

Cybersecurity Matters: Unveiling the Power of ISO 27001 Certification and How Omniconvert Ensures Your Data’s Safety

Discover the importance of ISO 27001 certification and how it ensures your sensitive information is handled with the utmost security.

Oana PredoiuMay 31, 2023

21 NPS questions examples & tips from CVO strategists.

Nail your NPS Surveys with These 21 NPS Questions & Survey Examples

Maximize your NPS survey results with this collection of NPS questions examples and tips and tricks coming from CVO Strategists.

Oana PredoiuMarch 6, 2023

A group of people standing next to a magnet on a blue background, engaged in the application of customer retention technology.

How Technology Can Improve Customer Retention in Your eCommerce Store

Find out how to improve customer retention and get more loyal clients for your business with the help of technology.

Valentin RaduFebruary 24, 2023

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.