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In this section of our blog, you’ll find useful materials on A/B testing, an important part of testing ideas generated after quantitative research, and a source of solutions for problems that affect your conversion rate. A/B testing is not as simple as it seems, but not complicated either if you use a proper framework.
The Evolution of A/B Testing with AI A/B testing has long been a cornerstone of conversion rate optimization (CRO) and digital marketing. Businesses use it...
Imagine this: you’ve spent weeks meticulously setting up A/B tests. You’ve crafted multiple variants, aligned your team, and even run detailed analysis. The anticipation builds...
A common misconception about A/B testing is that it’s simply about putting two variations of an element on your site and seeing which one performs...
We are doing AB testing with the hopes of a better future. Or to learn more and eventually get to that better future. But what...
Will an A/B test affect your SEO Rankings? We used Omniconvert Explore to test new content on eCommerce shops. See the results.
How Netflix used experimentation and AB Testing to overcome one of their toughest challenges in the past decade.
Get inspired by these successful A/B testing examples and replicate the winning ideas in your own business.
Discover what Null and Alternative Hypotheses are, why do you need them, when you should use them and how to calculate them.
When was the last time you found adequate time to strategize effectively at work? As marketers, time constraints often hinder our ability to execute comprehensive...
It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.
We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.
