About Valentin Radu

Valentin faced the daily struggle of scrounging up enough money just to buy a simple pretzel in high school.

His journey to find his place in the world was marked by a relentless spirit of experimentation. Before venturing into the realm of entrepreneurship, he had 17 different jobs, each one more diverse than the last.

He even took on the role of a butcher, albeit for just a mere two-hour stint. Street-side cookbook sales and a brief foray into life insurance sales followed.

His diverse experiences also included moonlighting as a DJ at two radio stations, exploring the realm of optometry, trying his hand at sales training, and dipping into web design.

Through this process of trial and error, he unearthed a true passion for creating efficient systems, uncovering opportunities for improvement, and leaving a trail of inspiration in their wake.

His entrepreneurial journey began with establishing one of the earliest internet service providers in his hometown, Bucharest. The driving force behind this venture? A need for faster internet to play the game Starcraft.

He soon found themselves investing all his savings and taking out a loan to build a web design company in the B2B sector.

Valentin’s third venture catapulted them into the limelight as Romania’s largest online car insurance provider, a feat achieved with a mere $700 initial investment.

Several years later, he embarked on a new frontier – eCommerce. A substantial investment in advertising yielded priceless insights into the world of conversion rate optimization and customer lifetime value.

His newfound wisdom paved the way for them to pioneer a brand Customer Value Optimization (CVO) category.

Valentin’s mission is clear.

Many companies claim to care deeply about their customers, but the harsh reality often shows a different truth. As acquisition costs surge and business models seem to falter, he revealed the untapped potential within a company’s first-party data.

To address this challenge, he devised a comprehensive set of strategic initiatives:

• The CVO Academy: An online platform where eCommerce experts share their insights on enhancing CLV in the eCommerce realm.
• Omniconvert, the tech solution: This innovative product empowered retailers to better acquire, segment, monitor, and nurture their customers across all channels.
• Professional managed services: A data-driven team offered practical solutions for crafting unique customer journeys.
• Training for other agencies: Valentin believes that agencies need to grasp the bigger picture, and thus, he lends his expertise to help others master the CVO methodology.

Omniconvert now helps hundreds of eCommerce companies and agencies worldwide, including well-known names like Avon, Orange, WWF, Tempur, Whirlpool, and many more.

In addition to his professional pursuits, Valentin dedicated himself to education, podcasting, and advising brands. A genuine calling fueled his desire to assist others and share the shortcuts he discovered along his journey.